The ONE Campaign

EIN: 010593565 501(c)(3) Unknown

Washington, DC

Total Revenue
$29,460,640
Total Expenses
$30,121,194
Total Assets
$48,778,202
Net Assets
$20,320,592
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Financial Trends

Organization Details

Formation Year
2002
Legal Domicile
DC
Principal Officer
Ndidi Okonkwo Nwuneli
Phone
2024952700
Tax Period
2024-01-01 to 2024-12-31

The ONE Campaign, founded in 2002, is a mid-sized nonprofit in the Unknown sector that reported $29.5M in total revenue in fiscal year 2024. Revenue surged 61% from the prior year, signaling strong growth momentum.

Mission

The ONE Campaign ("ONE") continued its work to educate and raise awareness among the public, media and policymakers around the world about the importance of official development assistance and international programs that (Continued on Schedule O)

Program Service Accomplishments

Program 1
Expenses: $9,234,821

North America: In 2024, ONE's U.S. team achieved meaningful progress across key advocacy priorities that make the world more stable and secure and help promote healthy lives and economic opportunity...

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North America: In 2024, ONE's U.S. team achieved meaningful progress across key advocacy priorities that make the world more stable and secure and help promote healthy lives and economic opportunity in Africa. Despite significant challenges - such as proposed cuts to the foreign aid budget - ONE US led strong, coordinated efforts to defend and protect critical US foreign assistance programs. (Continued on Schedule O)ONE US also played a pivotal role in global financing efforts, helping to secure a historic pledge for Gavi's 6th replenishment and facilitating a $4 billion US commitment to the World Bank's International Development Association (IDA21). Throughout the year, ONE US remained focused on building bipartisan support in Congress, cultivating new legislative champions, and strengthening long-term backing for U.S. global development initiatives. In 2024, ONE Canada deepened its policy engagement, focusing on shifting narratives and strengthening partnerships to drive meaningful progress. Our efforts helped secure a record $1.46 billion Canadian pledge to the World Bank's IDA and laid the groundwork for a $650 million Gavi commitment. We amplified the call for a robust Canada-Africa Strategy, resulting in the strategy's release in early 2025 - though it lacked ambition on development spending. We launched our first Global Activist Program with 35 advocates from nine provinces, while building stronger ties with diaspora communities through events like the Future Canada-Africa Strategic Dialogue. By reframing our advocacy around mutual benefit and economic partnership, we gained broader traction across government and public channels - even as fiscal and political uncertainty posed challenges. Our work on MDB reforms and SDR rechanneling positioned Canada as a leading voice, and our narrative-driven campaigns helped push Canada's global engagement in a more strategic, impactful direction.

Program 2
Expenses: $8,165,187

Europe: In Europe, our efforts were focused on increasing financing for healthy lives and economic opportunity in Africa. This included advocacy for a strong ODA budget across our markets and...

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Europe: In Europe, our efforts were focused on increasing financing for healthy lives and economic opportunity in Africa. This included advocacy for a strong ODA budget across our markets and specifically for the replenishments of results-driven programs like the World Bank's International Development Association, Gavi, the Vaccine Alliance, and Global Fund to fight AIDS, TB, and Malaria.(Continued on Schedule O)Across Europe, we advocated for a strong investment in these programs and increased partnership between Europe and Africa. Specific activities include: * In France, after announced cuts to the development budget, our efforts focused on advocating for programs that make the world more stable and promote healthier lives and economic opportunities. We deployed a public-facing campaign, using op-eds, media ads, and social media to highlight the issue and promote the Financial Transaction Tax as a solution. * In Italy, we linked the Africa Strategy and Gavi through a letter to Ministers Giorgetti and Tajani, co-signed by 60 Italian and African activists urging stronger global health leadership and equal partnership with Africa, supported by blogs and social media outreach.* ONE Germany's 2024 efforts centered on strengthening support for development cooperation and global health. Highlights include high-level advocacy at the Munich Security Conference, impactful public stunts like a 20-meter facts carpet outside Parliament, and a successful poster campaign making the case for global health investments, which engaged 44 MPs. ONE hosted influential sessions at the World Health Summit and Hamburg Sustainability Conference, co-hosted a parliamentary breakfast with World Bank President Ajay Banga, and led a field trip to Rwanda for German parliamentary staffers to showcase the impact of Gavi, the Global Fund, and the World Bank.* In the UK, ONE focused on reasserting the importance of British leadership in global development, amidst ongoing pressures on the aid budget. Strategic media interventionsincluding essays, op-eds, and partnerships with influential outletsunderscored the value of global health investments and British scientific innovation. Collaborative campaigns, such as the "Empty Plates" hunger initiative and a global health essay series, amplified calls for renewed multilateral action and investment in solutions rooted in partnership with the Global South.Our Youth Ambassadors continue to play a key role to rally champions for this work, including in the Netherlands, where we partnered with seven youth parties, co-signed a letter with Youth Ambassadors, delivered it to 13 MPs9 of whom joined as co-signersand sent it to the Minister for Foreign Trade and Development Cooperation. In Germany, Youth Ambassadors met with over 20 MPs to push for increased development funding. In the European Union, we mobilized Youth Ambassadors to secure support from MEPs for a stronger EU external budget and global health initiatives.In the UK, we coordinated grassroots engagement through our network of Youth Ambassadors and activists, supporting public outreach events and organizing candidate hustings nationwide.

Program 3
Expenses: $4,509,112 Revenue: $1,576,247

(RED): The revenue listed of $1,576,247 is not the full revenue for (RED). In 2024, (RED) fulfilled its role as the largest private sector partner to the Global Fund, raising $14.8M, in addition to...

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(RED): The revenue listed of $1,576,247 is not the full revenue for (RED). In 2024, (RED) fulfilled its role as the largest private sector partner to the Global Fund, raising $14.8M, in addition to considerable 'heat and urgency to underpin and drive the fight against HIV/AIDS.The year saw the launch of eleven new partnerships, including Lobos 1707 Tequila and Laithwaites in the wine & spirits sector, fashion brands Zimmermann, Thebe Magugu, Savas, and Nomasei, as well as Woom, (Continued on Schedule O)Kreuther Handcrafted Chocolate, Aroma 360, oHHo and Kohler in the food, lifestyle and events spaces. The new partners enabled (RED) to expand its presence further into new industries and consumers, further broadening the reach of the fight. Throughout the year, (RED) engaged high-level audiences at Davos, the International AIDSConference, UNGA, and CGI, which saw the unveiling of plans for the 'DISCOVE(RED) Fashion Prize' to spotlight emerging African designers. Laura Brown and Iman also hosted a special (RED) Creative Council dinner attended by several celebrities, and for the first time, (RED) has a presence at celebrity gifting suites at the Emmys and the Rock & Roll Hall of Fame. Additional campaigning work saw (RED) raise awareness around global health through the 'Panasonic House of (RED)' pop-up shop in New York City, through activations at the Chicago and Boston marathons powered by Bank of America, multiple Pride events with Roche in June, and at the Kohler Food and Wine Festival. (RED) was also a featured partner at U2 at the Sphere in Las Vegas which raised money and awareness through the sale of (RED) Zone tickets. For World AIDS Day, long-term partner Beats created limited edition (RED) headphones to support an awareness campaign that featured Sha'Carri Richardson, and (RED) 's 'Holiday Edit' campaign promoted myriad products and ways to join the fight, with Apple's Apple Pay activation raising an additional $3 million for the Global Fund.(RED) deepened its cultural influence by launching the '(RED) Creative Council' in July, chaired by Laura Brown. The Council brings together more than 20 influential leaders across fashion, film, design, and media to help shape and drive (RED) 's mission. (RED) also welcomed three new (RED)UCATORS to its ambassador cohort: comedian Caitlin Reilly, Peloton instructor Jeffrey McEachern, and actress Thando Dlomo.Across the year, (RED) was supported by donated, pro-bono media from Clear Channel, Captivate, Firefly, Refinery29, and Healthline, which helped bring attention to campaigns, initiatives, and impact.

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Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $26,432,227
Program Service Revenue $1,576,247
Investment Income $723,696
Other Revenue $728,470
TOTAL REVENUE $29,460,640

Expense Breakdown

Grants Paid $9,253,848
Salaries & Benefits $13,408,707
Fundraising Expenses $626,824
Program Expenses $25,021,550
Other Expenses $7,458,639
TOTAL EXPENSES $30,121,194

Year-over-Year Comparison

2024 2023 Change
Revenue $29,460,640 $18,250,566 +0.6%
Expenses $30,121,194 $33,029,792 -0.1%
Net Income $-660,554 $-14,779,226 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
17
Employees
97
Volunteers
592

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$1,594,876
Total Directors
16
$608,057
Key Employees
1
$255,602
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Mimi Alemayehou Board Member 5.00
Director
$0 $0 $0
Josh Bolten Board Member 5.00
Director
$0 $0 $0
Joe Cerrell Board Member 3.00
Director
$0 $0 $0
AlikoDangote Board Member 2.00
Director
$0 $0 $0
Jamie Drummond Board Member 2.00
Director
$0 $0 $0
Anne Finucane Board Member 2.00
Director
$0 $0 $0
Tom Freston Board Member 2.00
Director
$0 $0 $0
Mort Halperin Board Member 4.00
Director
$0 $0 $0
Bobby Shriver Board Member 2.00
Director
$0 $0 $0
Larry Summers Board Member 2.00
Director
$0 $0 $0
Mo Ibrahim Board Member (JAN-MAR) 2.00
Director
$0 $0 $0
Helene Gayle Board Member (JAN-MAR) 2.00
Director
$0 $0 $0
Sheryl Sandberg Board Member (JAN-MAR) 2.00
Director
$0 $0 $0
Kevin Sheekey Board Member (JAN-MAR) 2.00
Director
$0 $0 $0
Gayle Smith CEO (JAN) 37.00
Officer Director
$247,493 $917 $248,410
Ndidi Nwuneli President and CEO 37.07
Officer Director
$329,578 $30,069 $359,647
Jennifer Lotito President and COO (RED) 40.00
Officer
$312,283 $31,353 $343,636
John Spears Chief Operating Officer (JAN-MAY) 40.00
Officer
$350,829 $22,238 $373,067
Adam Mayaki Chief Financial Officer 40.00
Officer
$227,841 $42,275 $270,116
David McNair Global Policy Director 40.00
Key Emp
$221,062 $34,540 $255,602
Luisa Engel Chief Stratgy & Impct Off. (RED) 40.00
Highest
$242,495 $11,610 $254,105
Suzanne Granville Executive Dir, NA ADV (JAN-NOV) 32.60
Highest
$271,532 $36,912 $308,444
Huw Davies Chief Communications Off. (RED) 40.00
Highest
$239,343 $37,659 $277,002
Denise Graham VP, Partnerships (RED) 40.00
Highest
$181,218 $9,758 $190,976
Julie Roth VP, Finance (RED) 40.00
Highest
$172,580 $19,217 $191,797
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $29,460,640 $30,121,194 $48,778,202 $-660,554
2023 $18,250,566 $33,029,792 $45,324,364 $-14,779,226
2022 $20,060,288 $40,039,168 $54,406,341 $-19,978,880
2021 $19,634,455 $34,278,534 $67,622,430 $-14,644,079
2020 $73,441,082 $32,159,183 $78,158,564 $41,281,899
2019 $32,709,905 $37,000,140 $32,739,308 $-4,290,235
2018 $23,513,791 $37,961,151 $42,068,308 $-14,447,360
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