BRING CHANGE 2 MIND

PUBLIC SERVICE ANNOUNCEMENTS (PSA) BC2M DESIGNS, DEVELOPS AND PRODUCES PSAS THAT ARE BROADCAST THROUGHOUT THE MEDIA. SINCE ITS ESTABLISHMENT, BC2M 'S PSA CAMPAIGNS HAVE PROVEN TO BE AN EFFECTIVE OUTREACH METHOD AND EDUCATIONAL TOOL. MORE THAN ONE BILLION PEOPLE HAVE SEEN BC2M'S FIRST PSA, WHICH WAS DIRECTED BY RON HOWARD IN NEW YORK'S GRAND CENTRAL STATION.THE SECOND PSA, SCHIZO, HAS BEEN SEEN BY MORE THAN 730 MILLION PEOPLE THROUGH CINEMA, TELEVISION, RADIO, DIGITAL, PRINT AND OUT-OF-HOME PLACEMENT.BC2M'S THIRD PSA, #STRONGERTHANSTIGMA, WAS RELEASED IN PARTNERSHIP WITH NFL PLAYER BRANDON MARSHALL'S FOUNDATION, PROJECT 375, AND FOCUSES ON THE UNIQUE CHALLENGES THAT MEN FACE WHEN DISCUSSING MENTAL HEALTH. THIS CAMPAIGN FEATURES FOUR INSPIRATIONAL MEN FROM PROFESSIONAL SPORTS, TELEVISION, AND ENTERTAINMENT.THE FOURTH PSA, #MINDOURFUTURE, INVITED MILLENNIALS AND GENZS TO TAKE PART IN A MOVEMENT TO END FEAR, SHAME, AND MISUNDERSTANDING BY SUBMITTING THEIR OWN MENTAL HEALTH STORIES AND ENCOURAGING THEIR PEERS TO DO THE SAME.FOR THE FIFTH PSA, BC2M FOCUSED ON ONE OF THE BIGGEST CHALLENGES IN DISCUSSING MENTAL HEALTH: GETTING STARTED. THIS CAMPAIGN GATHERED A TEAM OF PERFORMERS, MANY OF WHOM HAVE CONNECTIONS TO MENTAL ILLNESS WITHIN THEIR OWN LIVES AND CAPTURED THEM ROLE-PLAYING DIFFERENT CONVERSATIONS, TOUCHING ON VARIOUS DIAGNOSES AND RELATIONSHIPS. TALKING TO ANYONE SHOWS THAT, NO MATTER WHAT SOMEONE IS FACING, OR TO WHOM THEY HAVE REACHED OUT, IT IS POSSIBLE TO MAKE REAL CONNECTIONS. NOT EVERY CONVERSATION WILL BE PERFECT, BUT EACH ONE FIGHTS THE STIGMA AROUND MENTAL ILLNESS, AND THAT, IS A CONVERSATION WORTH HAVING.NOT THAT WEIRD, OUR SIXTH PSA, WE START OFF WITH A SUPER WEIRD IMAGE, GRABBING OUR YOUNG VIEWERS' ATTENTION FROM THE OPENING FRAME. THE CONVERSATION THAT FOLLOWS IS VERY REAL, SHOWING THAT WHEN YOU'RE WITH FRIENDS, TALKING ABOUT MENTAL HEALTH DOESN'T HAVE TO BE QUITE SO STRANGE.