NASHVILLE CONVENTION & VISITORS BUREAU

EIN: 020700616 Community Improvement

Nashville, TN

Total Revenue
$44,006,602
Total Expenses
$43,393,489
Total Assets
$22,518,813
Net Assets
$6,718,205
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2003
Legal Domicile
TN
Principal Officer
Deana Ivey
Phone
6152594708
Tax Period
2022-07-01 to 2023-06-30

NASHVILLE CONVENTION & VISITORS BUREAU, founded in 2003, is a mid-sized nonprofit in the Community Improvement sector that reported $44.0M in total revenue in fiscal year 2022. Revenue surged 35% from the prior year, signaling strong growth momentum.

Mission

The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 70,000 people and bringing over $9 billion into the local economy each year.

Program Service Accomplishments

Program 1

Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for...

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Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.

Program 2

Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention...

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Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 1.8 million future room nights from these meetings.

Program 3

In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide...

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In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $4,951,899
Program Service Revenue $39,431,720
Investment Income $137,190
Other Revenue $-514,207
TOTAL REVENUE $44,006,602

Expense Breakdown

Grants Paid $2,290,500
Salaries & Benefits $12,908,241
Fundraising Expenses $0
Program Expenses $0
Other Expenses $28,194,748
TOTAL EXPENSES $43,393,489

Year-over-Year Comparison

2022 2021 Change
Revenue $44,006,602 $32,584,814 +0.4%
Expenses $43,393,489 $32,414,958 +0.3%
Net Income $613,113 $169,856 +2.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
23
Independent Members
22
Employees
188
Volunteers
30

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$3,160,957
Total Directors
23
$1,380,539
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Christopher Spyridon CEO 50
Officer Director
$1,095,523 $285,016 $1,380,539
Deana Ivey President 50
Officer
$448,793 $39,660 $488,453
Jeff Mefford CFO 45
Officer
$272,694 $35,853 $308,547
Adrienne Siemers Chief Sales Officer 45
Officer
$253,649 $38,083 $291,732
Scott Schult Chief Marketing Officer 45
Officer
$234,551 $12,360 $246,911
Mary Arnold Chief Public Affairs Officer 45
Officer
$203,046 $37,366 $240,412
William Wright Sr. Vice President Sales 45
Highest
$199,333 $27,218 $226,551
Corey Hopwood Sr. Vice President 45
Highest
$183,430 $30,994 $214,424
Heather Middleton Sr. Vice President Marketing 45
Officer
$176,806 $27,557 $204,363
Wendy Ramirez Sales Director 45
Highest
$161,483 $28,069 $189,552
David Spencer Vice President Events 45
Highest
$147,311 $25,969 $173,280
Pride Haggerty National Sales Director 45
Highest
$148,127 $10,915 $159,042
Kevin Lavender Board Chairman 4
Director
$0 $0 $0
Maneet Chauhan Board Member 1
Director
$0 $0 $0
Robert Fisher Board Member 1
Director
$0 $0 $0
Marcus Whitney Board Member 1
Director
$0 $0 $0
Ellen Pryor Board Member 1
Director
$0 $0 $0
John Esposito Board Member 1
Director
$0 $0 $0
Ken Levitan Board Member 1
Director
$0 $0 $0
Patrick Chaffin Board Member 1
Director
$0 $0 $0
Eddie George Board Member 1
Director
$0 $0 $0
Sarah Trahern Board Member 1
Director
$0 $0 $0
Kimberly Lewis Board Member 1
Director
$0 $0 $0
Kevin Green Board Member 1
Director
$0 $0 $0
Pat Martin Board Member 1
Director
$0 $0 $0
Burke Nihill Board Member 1
Director
$0 $0 $0
Sherry Franklin Board Member 1
Director
$0 $0 $0
Dr Alex Jahangir Board Member 1
Director
$0 $0 $0
Doug Kreulen Board Member 1
Director
$0 $0 $0
Howie Nuchow Board Member 1
Director
$0 $0 $0
Marc Sternagel Board Member 1
Director
$0 $0 $0
Claire Tucker Board Member 1
Director
$0 $0 $0
Ben Weprin Board Member 1
Director
$0 $0 $0
Alberto Gonzales Board Member 1
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $44,006,602 $43,393,489 $22,518,813 $613,113
2022 $32,584,814 $32,414,958 $16,097,177 $169,856
2021 $21,623,147 $18,841,431 $15,667,602 $2,781,716
2020 $25,987,835 $27,234,216 $8,465,575 $-1,246,381
2019 $38,443,379 $38,424,921 $14,802,294 $18,458
2018 $33,136,051 $32,461,788 $11,748,916 $674,263
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