ROCK THE VOTE

Voter Registration Mobilization Creating a culture shift by reaching young people where they are - on and offline - through trusted messengers with messages that inspire and information that empowers them to participate in the civic process. With research demonstrating the importance of social media to reaching and mobilizing young voters, especially youth of color, Rock the Vote creates and promotes research-based original content on its own social media and digital platforms. In 2023, Rock the Vote formed partnerships with federal and state groups to conduct relational organizing programs in Kentucky and Pennsylvania recruiting a total of 77 organizers reaching 7,307 friends and family. In 2023, Rock the Vote generated 3,243,829 social media impressions. A total of 161,663 voters utilized Rock the Vote and its partners digital engagement tools to register and prepare to vote in special, state and local elections.

Voting Rights Systems Modernization Reduces barriers by fighting for young peoples right to vote and modernizing the process to participate. Rock the Vote develops and provides civic technology to nonprofits, schools, companies, and influencers to register and educate voters through cost-effective digital platforms. Rock the Vote also utilizes this technology in its own programming. In 2023, Rock the Vote published an updated white paper on connected voter registration and conducted outreach to states to promote connected voter registration. Rock the Vote provided 272 partners with a suite of technology tools,including Rock the Votes trusted Online Voter Registration OVR platform, Registration Status Lookup Tool, Absentee Ballot Request Platform, Pledge to Vote Tool, and Ballot Tracking and Curing Tool.