POPULATION MEDIA CENTER INC

EIN: 030358029 501(c)(3) Education

SOUTH BURLINGTON, VT

Total Revenue
$9,408,193
Total Expenses
$9,960,643
Total Assets
$14,154,011
Net Assets
$13,679,379
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1998
Legal Domicile
VT
Principal Officer
MARGOT FAHNESTOCK
Phone
8029858156
Tax Period
2024-01-01 to 2024-12-31

POPULATION MEDIA CENTER INC, founded in 1998, is a community nonprofit in the Education sector that reported $9.4M in total revenue in fiscal year 2024. Revenue grew 19% year-over-year, indicating healthy expansion.

Mission

PMC CONCENTRATES ON ENTERTAINMENT MEDIA TO EDUCATE PEOPLE ABOUT THE BENEFITS OF SMALL FAMILIES, ENCOURAGE THE USE OF EFFECTIVE FAMILY PLANNING METHODS, ELEVATE THE STATUS OF WOMEN, PROMOTE GENDER EQUITY, AND PROMOTE THE CONCEPT OF GLOBAL SUSTAINABILITY.

Program Service Accomplishments

Program 1
Expenses: $6,481,165 Revenue: $156,678

NATIONAL AND INTERNATIONAL INITIATIVES - PMC WORKS WITH ITS OWN DOMESTIC EMPLOYEES, FIELD OFFICE STAFF, AND OTHERS TO ESTABLISH AND EXPAND SPECIFIC MEDIA PROJECTS IN A NUMBER OF COUNTRIES (INCLUDING...

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NATIONAL AND INTERNATIONAL INITIATIVES - PMC WORKS WITH ITS OWN DOMESTIC EMPLOYEES, FIELD OFFICE STAFF, AND OTHERS TO ESTABLISH AND EXPAND SPECIFIC MEDIA PROJECTS IN A NUMBER OF COUNTRIES (INCLUDING ETHIOPIA, BURUNDI, THE DEMOCRATIC REPUBLIC OF CONGO, KENYA, LIBERIA, NIGERIA, ZAMBIA, UGANDA, THE U.S., MEXICO, GUATEMALA, HAITI, AND NEPAL) EACH WITH THE GOAL OF WORKING WITH BROADCASTERS AND HUMAN-SERVICE ORGANIZATIONS TO PROMOTE THE ELEVATION OF THE STATUS OF WOMEN AND GIRLS, REPRODUCTIVE HEALTH, PROTECTION OF CHILDREN, SMALL FAMILY NORMS, THE AVOIDANCE OF ADOLESCENT PARENTHOOD, AND THE PROTECTION OF THE ENVIRONMENT WITH MEDIA CONTENT TAILORED TO THE LOCAL CULTURE.

Program 2
Expenses: $1,185,241

GENERAL PROGRAM DEVELOPMENT - PMC CONTINUES TO INITIATE MEDIA PROJECTS IN ASIA, AFRICA, NORTH AMERICA, LATIN AMERICA, AND THE CARIBBEAN. THIS ONGOING EXPLORATORY, DEVELOPMENT AND SUPPORT WORK...

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GENERAL PROGRAM DEVELOPMENT - PMC CONTINUES TO INITIATE MEDIA PROJECTS IN ASIA, AFRICA, NORTH AMERICA, LATIN AMERICA, AND THE CARIBBEAN. THIS ONGOING EXPLORATORY, DEVELOPMENT AND SUPPORT WORK INCLUDES MEETINGS WITH GOVERNMENT OFFICIALS, THEMATIC EXPERTS, BROADCASTERS, AND NON-GOVERNMENTAL ORGANIZATIONS, ASSESSMENT OF MASS MEDIA REGARDING COVERAGE OF RELEVANT INFORMATION AND AUDIENCE PENETRATION, AND OTHER RESEARCH AND DEVELOPMENT ACTIVITIES.

Program 3
Expenses: $220,177

PUBLIC OUTREACH - THIS PROGRAM CATEGORY INCLUDES SPEAKING AND WRITINGWORK DONE BY PMC STAFF AS WELL AS THE PROGRAM-RELATED PORTION OF THEWEBSITE, NEWSLETTERS, SOCIAL MEDIA, ANNUAL REPORT AND OTHER...

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PUBLIC OUTREACH - THIS PROGRAM CATEGORY INCLUDES SPEAKING AND WRITINGWORK DONE BY PMC STAFF AS WELL AS THE PROGRAM-RELATED PORTION OF THEWEBSITE, NEWSLETTERS, SOCIAL MEDIA, ANNUAL REPORT AND OTHER COMMUNICATION EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $8,213,449
Program Service Revenue $156,678
Investment Income $1,038,066
Other Revenue $0
TOTAL REVENUE $9,408,193

Expense Breakdown

Grants Paid $3,432
Salaries & Benefits $3,315,068
Fundraising Expenses $730,026
Program Expenses $7,886,583
Other Expenses $6,642,143
TOTAL EXPENSES $9,960,643

Year-over-Year Comparison

2024 2023 Change
Revenue $9,408,193 $7,930,395 +0.2%
Expenses $9,960,643 $9,428,333 +0.1%
Net Income $-552,450 $-1,497,938 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
11
Independent Members
10
Employees
26
Volunteers
20

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$513,186
Total Directors
11
$312,342
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
WILLIAM N RYERSON PRESIDENT EMERITUS 36.00
Officer Director
$288,370 $23,972 $312,342
PENNY HAWKINS CO-CHAIR 1.00
Officer Director
$0 $0 $0
FRAN STODDARD CO-CHAIR 1.00
Officer Director
$0 $0 $0
CHRIS PURDY TREASURER 1.00
Officer Director
$0 $0 $0
ITANG H YOUNG SECRETARY 1.00
Officer Director
$0 $0 $0
KRISTINA HARE LYONS DIRECTOR 1.00
Director
$0 $0 $0
RON HOGE DIRECTOR 2.00
Director
$0 $0 $0
JOTHAM MUSINGUZI DIRECTOR 1.00
Director
$0 $0 $0
RANDY FREER DIRECTOR 1.00
Director
$0 $0 $0
ALECHIA REESE DIRECTOR 1.00
Director
$0 $0 $0
JERRI SHAW DIRECTOR 1.00
Director
$0 $0 $0
MARGOT FAHNESTOCK PRESIDENT & CEO 40.00
Officer
$0 $0 $0
WILLIAM J RIDER V.P. OF FINANCE 40.00
Officer
$180,846 $19,998 $200,844
DAVID WALKER EXECUTIVE VICE-PRESIDENT 40.00
Highest
$127,686 $25,662 $153,348
ELIZABETH BORG V.P. OF DEVELOPMENT 40.00
Highest
$161,515 $26,908 $188,423
AMY RILEY DIRECTOR OF RESEARCH 40.00
Highest
$119,430 $35,111 $154,541
STEPHANIE A THOLAND DIRECTOR OF NEW BUSINESS 40.00
Highest
$126,644 $4,961 $131,605
MISSIE F THURSTON DIRECTOR OF MARKETING 40.00
Highest
$137,132 $50,751 $187,883
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $9,408,193 $9,960,643 $14,154,011 $-552,450
2023 $7,930,395 $9,428,333 $15,204,835 $-1,497,938
2022 $9,454,964 $9,891,773 $16,501,489 $-436,809
2021 $10,610,118 $8,617,189 $17,476,959 $1,992,929
2020 $5,516,890 $8,050,664 $14,943,390 $-2,533,774
2019 $9,082,470 $10,040,375 $17,186,951 $-957,905
2018 $7,423,900 $7,156,110 $18,229,814 $267,790
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