The Advertising Club of Greater Bo… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1913

Legal Domicile

Principal Officer

Barbara Reilly

Phone

6172621100

Tax Period

2023-01-01 to 2023-12-31

The Advertising Club of Greater Boston Inc, founded in 1913, is a community nonprofit that reported $1.4M in total revenue in fiscal year 2023. Revenue fell 38% from the prior year — a significant decline worth monitoring.

Mission

The Ad Club is the trade association for the New England Marketing & Communications Industry. Focused on networking, education, professional development, advocacy, and diversity, the Ad Club presents over 30 events and programs every year. Legacy events like the hatch awards, media auction and rosoff awards run side-by-side with the latest in new media and the digital landscape.

Program Service Accomplishments

Program 1

Expenses: $77,325 Revenue: $152,415

Educational Programs offer courses that marketing professionals need to increase their knowledge and grow in their careers. Some of our most popular courses teach about topics such as: creative...

Educational Programs offer courses that marketing professionals need to increase their knowledge and grow in their careers. Some of our most popular courses teach about topics such as: creative concepting, creative brief writing, design thinking, presenting ideas, and digital marketing. We also develop courses that are customized to the needs of a specific team within an organization. We have customized courses for companies such as CVS Health, TJX, Citizens Bank and BJs Wholesale Club.

Program 2

Expenses: $15,267 Revenue: $67,433

CMO Series. The Ad Club's CMO Series is the premier thought leadership platform for CMOs of top global brands to share insights and branding expertise. Founded in 2010 as a way for marketing industry leaders to share ideas and serve as a resource to our members, the program has grown to become a sell-out monthly series

Program 3

Expenses: $120,459 Revenue: $226,806

The Hatch Awards. The Hatch Awards are an industry creative show torecognize the excellent work performed by creative people in theadvertising industry in New England. Creative work from all over...

The Hatch Awards. The Hatch Awards are an industry creative show torecognize the excellent work performed by creative people in theadvertising industry in New England. Creative work from all over thecountry is submitted to be judged by a panel of creative experts fromagenecies outside of New England. Break-through creative ideas areshowcased in a gala environment where creative ability and innovationare rewarded. This show can make the career of a talented youngcreative person by bringing recognition of budding talent.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $310,445

Program Service Revenue $446,654

Investment Income $0

Other Revenue $674,812

TOTAL REVENUE $1,431,911

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,060,296

Fundraising Expenses $0

Program Expenses $213,051

Other Expenses $440,950

TOTAL EXPENSES $1,501,246

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,431,911	$2,307,336	-0.4%
Expenses	$1,501,246	$2,593,627	-0.4%
Net Income	$-69,335	$-286,291	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$125,000

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Andrew Graff	Chairman Emertis	2.00	Officer Director	$0	$0	$0
Sarah Fay	Executive Board	2.00	Director	$0	$0	$0
Kathy Klingler	Executive Board	2.00	Director	$0	$0	$0
Eran Lobel	Director	2.00	Director	$0	$0	$0
David Dintenfass	Executive Board	2.00	Director	$0	$0	$0
George Sargent	Executive Board	2.00	Director	$0	$0	$0
Brad Rinklin	Executive Board	2.00	Director	$0	$0	$0
Pat LaCroix	Director	2.00	Director	$0	$0	$0
Osman Rana	Director	2.00	Director	$0	$0	$0
Barbara Goose	Co-Chairman	2.00	Officer Director	$0	$0	$0
Melissa Levy	Director	2.00	Director	$0	$0	$0
Kate Ardini	Director	2.00	Director	$0	$0	$0
Don Lane	Director	2.00	Director	$0	$0	$0
Tarun Rathnam	Director	2.00	Director	$0	$0	$0
David Edelman	Executive Board	2.00	Director	$0	$0	$0
Marc Sutter	Director	2.00	Director	$0	$0	$0
Brian Beitler	Director	2.00	Director	$0	$0	$0
Stephen Cassell	Director	2.00	Director	$0	$0	$0
Kate Dobbs	Director	2.00	Director	$0	$0	$0
Gogi Gupta	Director	2.00	Director	$0	$0	$0
Jill Nelson	Director	2.00	Director	$0	$0	$0
Kayvan Salmanpour	Director	2.00	Director	$0	$0	$0
Wendy Wahl	Director	2.00	Director	$0	$0	$0
Kiran Smith	Director	2.00	Director	$0	$0	$0
Jade Watts	Director	2.00	Director	$0	$0	$0
Chris Wallrap	Director	2.00	Director	$0	$0	$0
Sujata Yadav	Director	2.00	Director	$0	$0	$0
John Young	Director	2.00	Director	$0	$0	$0
Julie Sullivan	Director	2.00	Director	$0	$0	$0
Jennifer Halloran	Director	2.00	Director	$0	$0	$0
Kathy Varney	Director	2.00	Director	$0	$0	$0
Barbara Reilly As of June 2023	President, Treasurer, Clerk	40.00	Officer	$125,000	$0	$125,000
Joshua Boyle	Director of Partnerships and Digital Engagement	40.00	Highest	$117,799	$25,884	$143,683
Mary Pasciuccio	Chief Marketing Officer	40.00	Highest	$120,916	$0	$120,916
Thomas Peterson	Director of Sales	40.00	Highest	$165,845	$0	$165,845
Kathleen Kiely	President (through May 2023)	40.00		$105,769	$7,941	$113,710

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,431,911	$1,501,246	$278,795	$-69,335
2022	$2,307,336	$2,593,627	$367,608	$-286,291
2021	$3,116,296	$2,650,384	$732,250	$465,912
2020	$2,911,525	$2,930,835	$548,930	$-19,310
2019	$4,114,989	$4,172,489	$612,271	$-57,500
2018	$4,009,043	$3,963,643	$419,692	$45,400

The Advertising Club of Greater Boston Inc