CAMBRIDGE OFFICE FOR TOURISM INC

BRAND LAUNCH AND MARKETING IMPACT:IN FISCAL YEAR 2025, THE CAMBRIDGE OFFICE FOR TOURISM SUCCESSFULLY LAUNCHED ITS NEW BRAND AND CAMPAIGN, HIGHLIGHTED BY THE "UNPACK" CAMPAIGN. THIS STRATEGIC INITIATIVE, DESIGNED TO INSPIRE BOTH LEISURE & BUSINESS TRAVELERS TO EXPLORE CAMBRIDGE IN NEW AND MEANINGFUL WAYS, GARNERED AN IMPRESSIVE 12,788,757 IMPRESSIONS, 197,118 WEBSITE SESSIONS, AND 2,777 DOWNLOADS FROM OUR WEBSITE WITHIN ITS FIRST SIX MONTHS.ADDITIONAL HIGHLIGHTS INCLUDE: - PRIOR TO JULY 2024, WEBSITE TRAFFIC WAS >10K SESSIONS PER MONTH; WE NOW AVERAGE OVER 18K PER MONTH (A 190% INCREASE) - $55,452 IN ADVERTISING WITH EXPEDIA RESULTED IN 4,366 ROOM NIGHTS DRIVING $1,320,669 IN REVENUE TO CAMBRIDGE HOTELS - GROWTH OF 28% IN INSTAGRAM FOLLOWERS AND 21.94% IN LINKEDIN FOLLOWERS - UBER CAMPAIGN (TARGETED SPECIFICALLY AT RIDERS DEPARTING BOSTON LOGAN AIRPORT IN AN UBER WHO DO NOT HAVE A MASSACHUSETTS ADDRESS LISTED IN THE APP) DROVE 12,000 SESSIONS TO OUR WEBSITE WITH A 94.1% ENGAGEMENT RATE AND AVERAGE DURATION VISIT OF 1 MINUTE 8 SECONDS - ETARGET EMAIL CAMPAIGN RESULTED IN 1,200,000 EMAIL IMPRESSIONS DIRECTLY WITH MEETING PLANNERS, SURPASSING BENCHMARK OPEN RATES OF 3% WITH OUR CAMPAIGN AVERAGING A 9% OPEN RATE - IN LATE FISCAL YEAR 2025 AND EARLY FISCAL YEAR 2026, CAMBRIDGE OFFICE FOR TOURISM WILL LAUNCH AN UPDATED WEBSITE WHICH IS A KEY COMPONENT OF CAMBRIDGE OFFICE FOR TOURISM'S LONG-TERM DIGITAL STRATEGY TO ENHANCE USER EXPERIENCE, VISITOR TOUCHPOINTS AND INCREASE VISITOR CONVERSION RATES.NEW VISITOR INFORMATION CENTER. A MAJOR MILESTONE IN FISCAL YEAR 2025 IS THE HIGHLY ANTICIPATED OPENING OF OUR NEW VISITOR INFORMATION CENTER, LOCATED IN THE CAMBRIDGE KIOSK, IN PARTNERSHIP WITH THE CITY OF CAMBRIDGE AND CULTUREHOUSE. OPENING IN SPRING 2025, THE KIOSK SERVES AS A CENTRAL HUB FOR VISITORS, PROVIDING IN-PERSON ASSISTANCE, INTERACTIVE COMMUNITY EXHIBITS, AND ACCESS TO LOCAL CULTURAL AND TOURISM RESOURCES. THE VISITOR INFORMATION CENTER WILL SIGNIFICANTLY ENHANCE OUR OFFICE'S ABILITY TO WELCOME AND ENGAGE TOURISTS, FURTHER DRIVING AND BOOSTING THE LOCAL ECONOMY.

SPONSORSHIPS AND COMMUNITY ENGAGEMENT:CAMBRIDGE OFFICE FOR TOURISM'S TDMD OVERSIGHT COMMITTEE HAS MAINTAINED ITS COMMITMENT TO SUPPORTING LOCAL COMMUNITY EVENTS, RECEIVING AND APPROVING 11 REQUESTS FOR SPONSORSHIP FUNDING THAT HAVE SUPPORTED COMMUNITY-DRIVEN EVENTS. AWARDED SPONSORSHIP FUNDING RANGED FROM $1,000 TO $35,000 THROUGHOUT FISCAL YEAR 2025. SPONSORSHIPS WERE AWARDED TO THE HEAD OF THE CHARLES REGATTA, THE CAMBRIDGE JAZZ FESTIVAL, THE INNOVATION TRAIL OF CAMBRIDGE, JERKFEST, CAMBRIDGE CARNIVAL, SMOKE THIS RIBFEST, TASTE OF CHOCOLATE, AND "YOUR LIGHT IS CENTRAL", AMONG OTHERS. OUR OFFICE IS ALSO A MEMBER OF THE CAMBRIDGE 250 COMMITTEE TO AMPLIFY CITYWIDE EVENTS AND CELEBRATIONS. IN ADDITION TO PROMOTING 250TH ACTIVITIES TO A BROADER AUDIENCE THROUGH CAMBRIDGE OFFICE FOR TOURISM MARKETING EFFORTS, WE ARE ALSO ENHANCING VISITOR ENGAGEMENT THROUGH OUR OWN REVOLUTION-THEMED SCAVENGER HUNTS ON THE SCAVIFY APP. THE CAMBRIDGE OFFICE FOR TOURISM REMAINS A STRONG ADVOCATE FOR CAMBRIDGE BUSINESS ASSOCIATIONS AND THE BUSINESSES AND PROGRAMS THEY SUPPORT, PROVIDING VISITOR DATA, DIGITAL MARKETING SUPPORT, AND SPONSORSHIP. THE OFFICE IS ALSO A MEMBER OF THE CAMBRIDGE 250 COMMITTEE TO AMPLIFY CITYWIDE EVENTS AND CELEBRATIONS FOR THE 250TH ANNIVERSARY OF AMERICA'S INDEPENDENCE.