Marketing Research Association Institute Inc (EIN 061489669) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1999

Legal Domicile

Principal Officer

Ed Keller

Phone

9143305843

Tax Period

2024-01-01 to 2024-12-31

Marketing Research Association Institute Inc, founded in 1999, is a small nonprofit in the Health Care sector that reported $218K in total revenue in fiscal year 2024. Expenses of $197K left a modest 10% surplus.

Mission

The MRII provides continuing education delivered online within the field of market research.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $110,456

Program Service Revenue $92,533

Investment Income $15,204

Other Revenue $0

TOTAL REVENUE $218,193

Expense Breakdown

Grants Paid $0

Salaries & Benefits $112,000

Fundraising Expenses $0

Program Expenses $177,274

Other Expenses $84,971

TOTAL EXPENSES $196,971

Year-over-Year Comparison

	2024	2023	Change
Revenue	$218,193	$203,630	+0.1%
Expenses	$196,971	$178,675	+0.1%
Net Income	$21,222	$24,955	-0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$100,000

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Ed Keller	Executie Director	30.00	Officer	$100,000	$0	$100,000
Daniel Coates	Treasurer	2.00	Officer	$0	$0	$0
Jonathan Lepisto	President	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$218,193	$196,971	$321,433	$21,222
2023	$203,630	$178,675	$300,211	$24,955
2021	$119,400	$98,823	$250,139	$20,577
2020	$134,086	$111,963	$229,641	$22,123
2019	$96,234	$119,785	$207,518	$-23,551
2018	$130,664	$183,868	$231,069	$-53,204

Marketing Research Association Institute Inc