THE ENROLLMENT MANAGEMENT ASSOCIATION

EIN: 066011774 501(c)(3) Education

SKILLMAN, NJ

Total Revenue
$17,668,768
Total Expenses
$19,090,055
Total Assets
$14,088,820
Net Assets
$9,463,424
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Financial Trends

Organization Details

Formation Year
1966
Legal Domicile
NY
Principal Officer
HEATHER HOERLE
Phone
6096835558
Tax Period
2022-08-01 to 2023-07-31

THE ENROLLMENT MANAGEMENT ASSOCIATION, founded in 1966, is a mid-sized nonprofit in the Education sector that reported $17.7M in total revenue in fiscal year 2022.

Mission

THE ENROLLMENT MANAGEMENT ASSOCIATION, INC. (EMA) PROVIDES UNPARALLELED LEADERSHIP AND SERVICE IN MEETING THE ADMISSION ASSESSMENT AND ENROLLMENT NEEDS OF SCHOOLS, STUDENTS, AND FAMILIES. CONTINUED ON SCHEDULE O.EMA FULFILLS ITS MISSION BY ALLOCATING RESOURCES TO SERVICES WHICH SUSTAIN AND SUPPORT THESE STAKEHOLDER GROUPS. FOR MEMBER SCHOOLS, EMA PROVIDES HIGH QUALITY ADMISSION AND ASSESSMENT TOOLS AND RESOURCES, PROFESSIONAL TRAINING, INFORMATION AND RESEARCH, AND COLLEGIAL SUPPORT; REGIONALLY, NATIONALLY, AND INTERNATIONALLY. FOR STUDENTS AND THEIR FAMILIES, EMA OFFERS EFFECTIVE TEST PREPARATION, GUIDANCE, AND TESTING AND APPLICATION RESOURCES TO SUPPORT THE INDEPENDENT PRIVATE SCHOOL ADMISSION PROCESS. EMA WORKS WITH BOTH SCHOOLS AND FAMILIES TO ENSURE THE BEST POSSIBLE MATCH, BECAUSE WHEN GREAT SCHOOLS ENROLL GREAT STUDENTS, EVERYTHING IS POSSIBLE.

Program Service Accomplishments

Program 1
Expenses: $9,648,717 Revenue: $14,802,878

TESTING ACTIVITIES: THE DIVERSE NATURE OF THE ACADEMIC PROGRAMS AND STANDARDS THAT EXIST WITHIN SCHOOL PROGRAMS LIMITS THE OPPORTUNITIES TO COMPARE BASIC ACADEMIC ABILITY OF APPLICANTS TO OTHER...

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TESTING ACTIVITIES: THE DIVERSE NATURE OF THE ACADEMIC PROGRAMS AND STANDARDS THAT EXIST WITHIN SCHOOL PROGRAMS LIMITS THE OPPORTUNITIES TO COMPARE BASIC ACADEMIC ABILITY OF APPLICANTS TO OTHER SCHOOLS OR PROGRAMS. THE SSAT IS INTENDED TO PROVIDE A COMMON MEASURE FOR EVALUATING THE ABILITIES OF STUDENTS SEEKING ADMISSION TO PRIVATE SCHOOLS, FROM WHATEVER BACKGROUND OR EXPERIENCE, AND TO ASSESS THE POSSIBLE SUCCESS OF THESE STUDENTS. DESIGNED TO INCREASE STUDENT DIVERSITY IN PRIVATE AND INDEPENDENT SCHOOLS, EMA PROVIDES FEE WAIVERS EACH YEAR TO THOUSANDS OF STUDENTS WHOM OUR MEMBER SCHOOLS DETERMINE TO BE ELIGIBLE. CONTINUED ON SCHEDULE O.THESE FEE WAIVERS ALLOW STUDENTS TO TAKE THE SSAT, USE THE EMA PRACTICE PORTAL, AND APPLY TO PRIVATE SCHOOLS. THE AGGREGATE AMOUNT OF THESE FEE WAIVERS FOR JULY 2023 WAS $1,165,352. A COMPREHENSIVE STUDENT WEB SITE ENSURES THAT STUDENTS AND FAMILIES CAN ACCESS INFORMATION ON ALL ASPECTS OF THE SSAT, INCLUDING TEST PREPARATION, TEST STRUCTURE AND COMPOSITION, SCORE INTERPRETATION, AND ONLINE TEST REGISTRATION. SCHOOLS ARE PROVIDED WITH THE INFORMATION AND TRAINING THEY NEED TO PROPERLY ADMINISTER THE SSAT AND TO ASSESS STUDENT SCORES. THE MISSION SKILLS ASSESSMENT (MSA) WAS DESIGNED TO MEASURE THE EFFICACY OF INDIVIDUAL SCHOOL PEDAGOGY SURROUNDING CHARACTER DEVELOPMENT AND THE FULFILLMENT OF SCHOOL MISSIONS DEVOTED TO THE NURTURING OF PARTICULAR CHARACTER TRAITS. THE CHARACTER SKILLS SNAPSHOT WAS DEVELOPED TO PROVIDE SCHOOLS WITH A RELIABLE ASSESSMENT OF STUDENT CHARACTER SKILLS DEVELOPMENT FOR ADMISSION.

Program 2
Expenses: $2,502,652 Revenue: $818,659

SERVICE TO MEMBERS:EMA PROVIDES AN IMPRESSIVE ARRAY OF PROFESSIONAL ENROLLMENT AND ASSESSMENT RESOURCES TO SCHOOLS. BLOGS, PODCASTS, WEBINARS, PRINT MAGAZINES/SPECIAL REPORTS, AND A LIBRARY OF...

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SERVICE TO MEMBERS:EMA PROVIDES AN IMPRESSIVE ARRAY OF PROFESSIONAL ENROLLMENT AND ASSESSMENT RESOURCES TO SCHOOLS. BLOGS, PODCASTS, WEBINARS, PRINT MAGAZINES/SPECIAL REPORTS, AND A LIBRARY OF PROFESSIONAL RESOURCES KEEP MEMBERS CURRENT ON THE WIDE BREADTH OF EMA SERVICES AS WELL AS INDUSTRY NEWS, TRENDS, AND PRACTICES. EMA HELPS SCHOOLS FILL LATE OPENINGS BY FACILITATING A REFERRAL NETWORK. THE EMA STANDARD APPLICATION ONLINE IS ACCEPTED BY HUNDREDS OF MEMBER SCHOOLS AND HELPS CONNECT SCHOOLS WITH POTENTIAL APPLICANTS.

Program 3
Expenses: $1,342,388 Revenue: $1,256,791

ANNUAL CONFERENCE:THE EMA ANNUAL CONFERENCE DRAWS OVER 1,000 INDEPENDENT SCHOOL PROFESSIONALS EACH YEAR. THE ANNUAL CONFERENCE IS FOCUSED EXCLUSIVELY ON THE INFORMATION AND RESOURCE NEEDS OF...

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ANNUAL CONFERENCE:THE EMA ANNUAL CONFERENCE DRAWS OVER 1,000 INDEPENDENT SCHOOL PROFESSIONALS EACH YEAR. THE ANNUAL CONFERENCE IS FOCUSED EXCLUSIVELY ON THE INFORMATION AND RESOURCE NEEDS OF INDEPENDENT SCHOOL ENROLLMENT PROFESSIONALS. THE ADMISSION TRAINING INSTITUTE AND THE ADMISSION DIRECTORS INSTITUTE ARE TWO-DAY PROGRAMS DELIVERED IN ADVANCE OF THE ANNUAL CONFERENCE, PROVIDING ESSENTIAL TRAINING EACH YEAR TO APPROXIMATELY 200 PEOPLE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $1,189,361
Program Service Revenue $16,878,328
Investment Income $-445,243
Other Revenue $46,322
TOTAL REVENUE $17,668,768

Expense Breakdown

Grants Paid $20,325
Salaries & Benefits $8,903,359
Fundraising Expenses $0
Program Expenses $13,493,757
Other Expenses $10,166,371
TOTAL EXPENSES $19,090,055

Year-over-Year Comparison

2022 2021 Change
Revenue $17,668,768 $17,004,173 +0.0%
Expenses $19,090,055 $22,053,329 -0.1%
Net Income $-1,421,287 $-5,049,156 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
18
Employees
68
Volunteers
20

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$991,969
Total Directors
18
$0
Key Employees
2
$497,592
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DALLAS JOSEPH BOARD CHAIR 2.00
Officer Director
$0 $0 $0
CLAIRE GOLDSMITH CHAIR-ELECT 2.00
Officer Director
$0 $0 $0
MATTHEW LAI SECRETARY 2.00
Officer Director
$0 $0 $0
MELISSA ORTH TREASURER 2.00
Officer Director
$0 $0 $0
JENNA KING TRUSTEE 2.00
Director
$0 $0 $0
RACHEL SKIFFER TRUSTEE 2.00
Director
$0 $0 $0
VICTORIA MURADI TRUSTEE 2.00
Director
$0 $0 $0
JIM HAMILTON TRUSTEE 2.00
Director
$0 $0 $0
JOHN HUTCHINS TRUSTEE 2.00
Director
$0 $0 $0
NATHAN KUNCEL TRUSTEE 2.00
Director
$0 $0 $0
ANN-MARIE KEE TRUSTEE 2.00
Director
$0 $0 $0
SANDRA TIMMONS TRUSTEE 2.00
Director
$0 $0 $0
AMERICUS REED TRUSTEE 2.00
Director
$0 $0 $0
TRAVIS WARREN TRUSTEE 2.00
Director
$0 $0 $0
PAMELA SAFFORD TRUSTEE 2.00
Director
$0 $0 $0
JEFFREY SHIELDS TRUSTEE 2.00
Director
$0 $0 $0
MISTY SHIPLEY TRUSTEE 2.00
Director
$0 $0 $0
DEBRA WILSON TRUSTEE 2.00
Director
$0 $0 $0
HEATHER HOERLE EXECUTIVE DIRECTOR & CEO 40.00
Officer
$445,938 $66,558 $512,496
MARSHA STYLE APPIAH CHIEF OPERATING OFFICER 40.00
Officer
$269,147 $56,383 $325,530
DAVID G AYNEIJAN INTERIM CFO AT 11/22 40.00
Officer
$126,563 $27,380 $153,943
FRANCIS POWERS VICE PRESIDENT OF TECHNOLOGY 40.00
Key Emp
$225,917 $37,789 $263,706
KEITH WRIGHT VICE PRESIDENT OF PSYCHOMETRICS 40.00
Key Emp
$200,115 $33,771 $233,886
KAM WAH JIM SR. DIRECTOR, SOFTWARE ARCHITECTURE 40.00
Highest
$207,357 $26,593 $233,950
JASMEET SANGARI DIRECTOR, SOFTWARE ARCHITECTURE 40.00
Highest
$188,026 $46,905 $234,931
ROBYN LEWIS SR. DIRECTOR, PRODUCT MANAGEMENT 40.00
Highest
$172,726 $51,990 $224,716
RENITA R SUKHU SR. DIRECTOR, MARKETING 40.00
Highest
$185,908 $37,639 $223,547
HARIKA KAKKIRENI SENIOR FULL STACK DEVELOPER 40.00
Highest
$165,709 $34,500 $200,209
CHRISTINE OSTROWSKI FORMER CFO TO 7/22 0.00
$124,975 $20,756 $145,731
PETER BARON FORMER CMRO TO 6/22 0.00
$139,106 $36,776 $175,882
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $17,668,768 $19,090,055 $14,088,820 $-1,421,287
2022 $17,004,173 $22,053,329 $17,832,869 $-5,049,156
2021 $11,839,797 $17,561,803 $23,712,295 $-5,722,006
2020 $17,090,469 $18,302,909 $25,573,400 $-1,212,440
2019 $19,736,565 $18,509,423 $26,507,820 $1,227,142
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