THE ENROLLMENT MANAGEMENT ASSOCIATION (EIN 066011774) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1966

Legal Domicile

Principal Officer

HEATHER HOERLE

Phone

6096835558

Tax Period

2022-08-01 to 2023-07-31

THE ENROLLMENT MANAGEMENT ASSOCIATION, founded in 1966, is a mid-sized nonprofit in the Education sector that reported $17.7M in total revenue in fiscal year 2022.

Mission

ENROLLMENT SERVICES.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $1,189,361

Program Service Revenue $16,878,328

Investment Income $-445,243

Other Revenue $46,322

TOTAL REVENUE $17,668,768

Expense Breakdown

Grants Paid $20,325

Salaries & Benefits $8,903,359

Fundraising Expenses $0

Program Expenses $13,493,757

Other Expenses $10,166,371

TOTAL EXPENSES $19,090,055

Year-over-Year Comparison

	2022	2021	Change
Revenue	$17,668,768	$17,004,173	+0.0%
Expenses	$19,090,055	$22,053,329	-0.1%
Net Income	$-1,421,287	$-5,049,156	-0.7%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$991,969

Total Directors

Key Employees

$497,592

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DALLAS JOSEPH	BOARD CHAIR	2.00	Officer Director	$0	$0	$0
CLAIRE GOLDSMITH	CHAIR-ELECT	2.00	Officer Director	$0	$0	$0
MATTHEW LAI	SECRETARY	2.00	Officer Director	$0	$0	$0
MELISSA ORTH	TREASURER	2.00	Officer Director	$0	$0	$0
JENNA KING	TRUSTEE	2.00	Director	$0	$0	$0
RACHEL SKIFFER	TRUSTEE	2.00	Director	$0	$0	$0
VICTORIA MURADI	TRUSTEE	2.00	Director	$0	$0	$0
JIM HAMILTON	TRUSTEE	2.00	Director	$0	$0	$0
JOHN HUTCHINS	TRUSTEE	2.00	Director	$0	$0	$0
NATHAN KUNCEL	TRUSTEE	2.00	Director	$0	$0	$0
ANN-MARIE KEE	TRUSTEE	2.00	Director	$0	$0	$0
SANDRA TIMMONS	TRUSTEE	2.00	Director	$0	$0	$0
AMERICUS REED	TRUSTEE	2.00	Director	$0	$0	$0
TRAVIS WARREN	TRUSTEE	2.00	Director	$0	$0	$0
PAMELA SAFFORD	TRUSTEE	2.00	Director	$0	$0	$0
JEFFREY SHIELDS	TRUSTEE	2.00	Director	$0	$0	$0
MISTY SHIPLEY	TRUSTEE	2.00	Director	$0	$0	$0
DEBRA WILSON	TRUSTEE	2.00	Director	$0	$0	$0
HEATHER HOERLE	EXECUTIVE DIRECTOR & CEO	40.00	Officer	$445,938	$66,558	$512,496
MARSHA STYLE APPIAH	CHIEF OPERATING OFFICER	40.00	Officer	$269,147	$56,383	$325,530
DAVID G AYNEIJAN	INTERIM CFO AT 11/22	40.00	Officer	$126,563	$27,380	$153,943
FRANCIS POWERS	VICE PRESIDENT OF TECHNOLOGY	40.00	Key Emp	$225,917	$37,789	$263,706
KEITH WRIGHT	VICE PRESIDENT OF PSYCHOMETRICS	40.00	Key Emp	$200,115	$33,771	$233,886
KAM WAH JIM	SR. DIRECTOR, SOFTWARE ARCHITECTURE	40.00	Highest	$207,357	$26,593	$233,950
JASMEET SANGARI	DIRECTOR, SOFTWARE ARCHITECTURE	40.00	Highest	$188,026	$46,905	$234,931
ROBYN LEWIS	SR. DIRECTOR, PRODUCT MANAGEMENT	40.00	Highest	$172,726	$51,990	$224,716
RENITA R SUKHU	SR. DIRECTOR, MARKETING	40.00	Highest	$185,908	$37,639	$223,547
HARIKA KAKKIRENI	SENIOR FULL STACK DEVELOPER	40.00	Highest	$165,709	$34,500	$200,209
CHRISTINE OSTROWSKI	FORMER CFO TO 7/22	0.00		$124,975	$20,756	$145,731
PETER BARON	FORMER CMRO TO 6/22	0.00		$139,106	$36,776	$175,882

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$17,668,768	$19,090,055	$14,088,820	$-1,421,287
2022	$17,004,173	$22,053,329	$17,832,869	$-5,049,156
2021	$11,839,797	$17,561,803	$23,712,295	$-5,722,006
2020	$17,090,469	$18,302,909	$25,573,400	$-1,212,440
2019	$19,736,565	$18,509,423	$26,507,820	$1,227,142

THE ENROLLMENT MANAGEMENT ASSOCIATION