GREATER ROCHESTER ENTERPRISE INC

EIN: 100000080 Community Improvement

ROCHESTER, NY

Total Revenue
$2,375,160
Total Expenses
$2,286,830
Total Assets
$868,290
Net Assets
$560,587
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2002
Legal Domicile
NY
Principal Officer
MATTHEW C HURLBUTT
Phone
5855306200
Tax Period
2025-01-01 to 2025-12-31

GREATER ROCHESTER ENTERPRISE INC, founded in 2002, is a community nonprofit in the Community Improvement sector that reported $2.4M in total revenue in fiscal year 2025. Expenses of $2.3M left a modest 4% surplus.

Mission

GRE PROMOTES REGIONAL ASSETS AND EXPERTISE TO ATTRACT NEW BUSINESS INVESTMENTS AND FOSTER BUSINESS GROWTH AND RETENTION IN THE REGION. AS A TRUSTED ADVISOR, GRE CONNECTS BUSINESS EXECUTIVES WITH THE RIGHT PEOPLE AND THE RIGHT RESOURCES TO SPUR BUSINESS ATTRACTION AND EXPANSION IN THE GREATER ROCHESTER, NY REGION. GRE PROVIDES REAL-TIME INFORMATION, GUIDANCE, AND PROJECT COORDINATION TO DRIVE BUSINESS GROWTH. BY SERVING AS A MARKETING RESOURCE FOR THE GREATER ROCHESTER AREA, GRE WORKS TO ENCOURAGE THE EXPANSION OF EXISTING BUSINESS AND INDUSTRY, AS WELL AS ATTRACTING NEW BUSINESS AND INDUSTRY TO THE AREA. GRE ALSO WORKS TO EXPAND CAPITAL INVESTMENT IN THE REGION. IT IS GRE'S INTENT THAT BY ENCOURAGING ECONOMIC DEVELOPMENT, UNEMPLOYMENT AND UNDER-EMPLOYMENT IN THE REGION WILL BE RELIEVED AND REDUCED.

Program Service Accomplishments

Program 1
Expenses: $1,808,817

SUPPORT OF ECONOMIC DEVELOPMENT IN THE NINE-COUNTY ROCHESTER, NY REGION THROUGH A COLLABORATIVE AND PROFESSIONAL MARKETING EFFORT OF THE PUBLIC AND PRIVATE SECTORS. GRE SERVES AS A MARKETING RESOURCE...

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SUPPORT OF ECONOMIC DEVELOPMENT IN THE NINE-COUNTY ROCHESTER, NY REGION THROUGH A COLLABORATIVE AND PROFESSIONAL MARKETING EFFORT OF THE PUBLIC AND PRIVATE SECTORS. GRE SERVES AS A MARKETING RESOURCE TO ENCOURAGE THE EXPANSION OF EXISTING BUSINESS AND INDUSTRY, AS WELL AS ATTRACTING NEW BUSINESS AND INDUSTRY TO THE ROCHESTER, NY REGION. GRE ALSO WORKS TO EXPAND CAPITAL INVESTMENT IN THE REGION. IT IS GRE'S INTENT THAT BY ENCOURAGING ECONOMIC DEVELOPMENT, UNEMPLOYMENT AND UNDER-EMPLOYMENT IN THE REGION WILL BE RELIEVED AND REDUCED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $2,371,808
Program Service Revenue $0
Investment Income $3,352
Other Revenue $0
TOTAL REVENUE $2,375,160

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,589,465
Fundraising Expenses $140,495
Program Expenses $1,808,817
Other Expenses $697,365
TOTAL EXPENSES $2,286,830

Year-over-Year Comparison

2025 2024 Change
Revenue $2,375,160 $2,297,833 +0.0%
Expenses $2,286,830 $2,216,346 +0.0%
Net Income $88,330 $81,487 +0.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
37
Independent Members
36
Employees
14
Volunteers
36

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$477,679
Total Directors
37
$477,679
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ADAM BELLO BOARD MEMBER 1.00
Director
$0 $0 $0
ANA LISS BOARD MEMBER 1.00
Director
$0 $0 $0
BOBBIE GOHEEN BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN PINCELLI BOARD MEMBER 1.00
Director
$0 $0 $0
DANA MILLER BOARD MEMBER 1.00
Director
$0 $0 $0
DEANA PERCASSI BOARD MEMBER 1.00
Director
$0 $0 $0
MICHAEL PARKES BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID DWORKIN BOARD MEMBER 1.00
Director
$0 $0 $0
DR DEANNA BURT-NANNA BOARD MEMBER 1.00
Director
$0 $0 $0
GARTH HANKINSON BOARD MEMBER 1.00
Director
$0 $0 $0
GAVIN BROWNLIE BOARD MEMBER 1.00
Director
$0 $0 $0
HOWARD KONAR BOARD MEMBER 1.00
Director
$0 $0 $0
JENNIFER ESLINGER BOARD MEMBER 1.00
Director
$0 $0 $0
JOE MORELLE JR BOARD MEMBER 1.00
Director
$0 $0 $0
KARL SCHULER BOARD MEMBER 1.00
Director
$0 $0 $0
KIM GAYLORD BOARD MEMBER 1.00
Director
$0 $0 $0
LAURIE MARINO BOARD MEMBER 1.00
Director
$0 $0 $0
LORI GREEN SECRETARY 1.00
Officer Director
$0 $0 $0
MATTHEW HURLBUTT PRESIDENT & CEO 24.00
Officer Director
$412,925 $64,754 $477,679
PETER ROBINSON BOARD MEMBER 1.00
Director
$0 $0 $0
ROBERT MOORE BOARD MEMBER 1.00
Director
$0 $0 $0
RUFUS JUDSON BOARD MEMBER 1.00
Director
$0 $0 $0
SCOTT NASCA BOARD MEMBER 1.00
Director
$0 $0 $0
THERESA MAZZULLO TREASURER 1.00
Officer Director
$0 $0 $0
STEVE EPPING BOARD MEMBER 1.00
Director
$0 $0 $0
TODD LIEBERT CHAIR 1.00
Officer Director
$0 $0 $0
TODD MUSCATELLO BOARD MEMBER 1.00
Director
$0 $0 $0
VINCENT LECCE BOARD MEMBER 1.00
Director
$0 $0 $0
WENDY BELLO BOARD MEMBER 1.00
Director
$0 $0 $0
WILLIAM BOULTER BOARD MEMBER 1.00
Director
$0 $0 $0
ADRIENNE GREEN BOARD MEMBER 1.00
Director
$0 $0 $0
MARK MASSE BOARD MEMBER 1.00
Director
$0 $0 $0
JIM MORAN BOARD MEMBER 1.00
Director
$0 $0 $0
PATRICIA NILSEN BOARD MEMBER 1.00
Director
$0 $0 $0
CHARLIE VITA BOARD MEMBER 1.00
Director
$0 $0 $0
BILL GOODRICH VICE-CHAIR 1.00
Officer Director
$0 $0 $0
WILLIAM SANDERS BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID M GROME SR. MANAGING DIRECTOR, BUS 39.00
Highest
$146,316 $8,873 $155,189
KATIE BRESNAN MANAGING DIRECTOR, BUSINES 39.00
Highest
$128,154 $8,834 $136,988
LEAH GEORGE VANSCOTT EVP, BUSINESS DEV & STRATE 39.00
Highest
$188,944 $24,606 $213,550
STACI HENNING EVP, CHIEF MARKETING OFFIC 28.00
Highest
$199,858 $25,028 $224,886
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,375,160 $2,286,830 $868,290 $88,330
2024 $2,297,833 $2,216,346 $772,477 $81,487
2023 $2,118,996 $2,026,368 $709,196 $92,628
2022 $1,982,160 $1,895,667 $699,672 $86,493
2021 $1,578,976 $1,649,872 $543,098 $-70,896
2020 $1,577,570 $1,590,013 $493,577 $-12,443
2019 $1,763,257 $1,659,138 $368,427 $104,119
2018 $1,404,182 $1,348,149 $498,166 $56,033
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