SPECIALITY ADVERTISING ASSOCIATION OF GREATER NEW YORK (EIN 112336889) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1995

Legal Domicile

Phone

9142336889

Tax Period

2023-01-01 to 2023-12-31

SPECIALITY ADVERTISING ASSOCIATION OF GREATER NEW YORK, founded in 1995, is a small nonprofit that reported $781K in total revenue in fiscal year 2023. Revenue surged 27% from the prior year, signaling strong growth momentum. Net assets of $2.2M represent 34 months of operating reserves.

Mission

TO CREATE AN ENVIRONMENT THAT ADVANCES BUSINESS DEVELOPMENT OF THE PROMOTIONAL PRODUCTS INDUSTRY THROUGH DISSEMINATION OF PRODUCT INFORMATION, NETWORKING AND KNOWLEDGE EXCHANGE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $60,678

Program Service Revenue $649,186

Investment Income $70,722

Other Revenue $0

TOTAL REVENUE $780,586

Expense Breakdown

Grants Paid $0

Salaries & Benefits $137,360

Fundraising Expenses $0

Program Expenses $777,818

Other Expenses $640,430

TOTAL EXPENSES $777,790

Year-over-Year Comparison

	2023	2022	Change
Revenue	$780,586	$614,712	+0.3%
Expenses	$777,790	$613,523	+0.3%
Net Income	$2,796	$1,189	+1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$10,000

Total Directors

$10,000

Key Employees

$117,212

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Michael Reisbaum	President	3	Officer Director	$10,000	$0	$10,000
Jeff DePalma	VP	3	Officer Director	$0	$0	$0
Sean Kurtzman	Treasurer	3	Officer Director	$0	$0	$0
Rachel Levin	Past President	1	Director	$0	$0	$0
Dan Edge	Director	1	Director	$0	$0	$0
Joe Favre	Director	1	Director	$0	$0	$0
Sara Levinson	Director	1	Director	$0	$0	$0
Rafael Dosman	Director	1	Director	$0	$0	$0
Scott Slade	Director	1	Director	$0	$0	$0
John R B Cudahy	Exec Director	40	Key Emp Highest	$117,212	$0	$117,212

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2023	$780,586	$777,790	$2,206,044	$2,796
2022	$614,712	$613,523	$2,070,996	$1,189
2021	$366,023	$346,894	$2,442,907	$19,129
2019	$755,242	$395,657	$2,076,521	$359,585
2018	$828,690	$398,582	$1,740,773	$430,108

SPECIALITY ADVERTISING ASSOCIATION OF GREATER NEW YORK