THE ADVERTISING COUNCIL INC

EIN: 130417693 501(c)(3)

NEW YORK, NY

Total Revenue
$79,432,809
Total Expenses
$69,839,265
Total Assets
$109,963,979
Net Assets
$87,968,777
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1942
Legal Domicile
NY
Principal Officer
KENNETH M KROLL
Phone
2129221500
Tax Period
2024-07-01 to 2025-06-30

THE ADVERTISING COUNCIL INC, founded in 1942, is a mid-sized nonprofit that reported $79.4M in total revenue in fiscal year 2024. Expenses of $69.8M left a modest 12% surplus.

Mission

THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS AND PHILANTHROPY TO CREATE AND DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, AND PUBLIC WELFARE ISSUES. THROUGH OUR COLLECTIVE IMPACT MODEL, VOLUNTEER CREATIVE AGENCIES CONTRIBUTE STRATEGIC AND CREATIVE EXPERTISE, MEDIA PARTNERS DONATE SIGNIFICANT ADVERTISING SPACE AND TIME, WITH FUNDING PARTNERS SUPPORTING DEVELOPMENT AND DISTRIBUTION, AND OUR BOARD PROVIDES ESSENTIAL OPERATING SUPPORT - TOGETHER ENABLING US TO TACKLE THE NATION'S MOST URGENT ISSUES AT SCALE. CONTRIBUTIONS/FUNDING ARE ACCEPTED AND USED ONLY FOR CHARITABLE PURPOSES AND DO NOT CONFER CONTROL OVER CAMPAIGN CONTENT INCONSISTENT WITH EXEMPT PURPOSES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $37,709,285
Program Service Revenue $37,671,410
Investment Income $4,814,099
Other Revenue $-761,985
TOTAL REVENUE $79,432,809

Expense Breakdown

Grants Paid $0
Salaries & Benefits $33,354,811
Fundraising Expenses $4,324,831
Program Expenses $53,800,607
Other Expenses $36,484,454
TOTAL EXPENSES $69,839,265

Year-over-Year Comparison

2024 2023 Change
Revenue $79,432,809 $78,792,786 +0.0%
Expenses $69,839,265 $68,900,074 +0.0%
Net Income $9,593,544 $9,892,712 0.0%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
141
Independent Members
140
Employees
219
Volunteers
365

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
9
$3,020,515
Total Directors
174
$2,351,763
Key Employees
10
$5,329,880
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LISA E SHERMAN PRESIDENT AND CEO 44.66
Officer Director
$1,379,863 $971,900 $2,351,763
TARA WALPERT LEVY CHAIR 3.50
Officer Director
$0 $0 $0
DIEGO SCOTTI IMMEDIATE PAST CHAIR 2.00
Officer Director
$0 $0 $0
RITA FERRO VICE CHAIR 2.00
Officer Director
$0 $0 $0
CARLA HASSAN VICE CHAIR 2.00
Officer Director
$0 $0 $0
KIRK MCDONALD VICE CHAIR 2.00
Officer Director
$0 $0 $0
KIM KELLEHER SECRETARY 1.00
Officer Director
$0 $0 $0
LISA UTZSCHNEIDER CHAIR FINANCE COMMITTEE 3.00
Officer Director
$0 $0 $0
JONATHAN ADASHEK DIRECTOR 0.50
Director
$0 $0 $0
TIM ARMSTRONG DIRECTOR 0.50
Director
$0 $0 $0
ZENA ARNOLD DIRECTOR 0.50
Director
$0 $0 $0
JAY ASKINASI DIRECTOR, THRU 11/14/24 0.50
Director
$0 $0 $0
DR RICHARD AWDEH DIRECTOR 0.50
Director
$0 $0 $0
ANNA BAGER DIRECTOR 0.50
Director
$0 $0 $0
LARA BALAZS DIRECTOR, THRU 9/30/24 0.50
Director
$0 $0 $0
MICHELE BARLOW DIRECTOR 0.50
Director
$0 $0 $0
NATALIE BASTIAN DIRECTOR, THRU 6/1/25 0.50
Director
$0 $0 $0
MOLLY BATTIN DIRECTOR 0.50
Director
$0 $0 $0
NADJA BELLAN-WHITE DIRECTOR 0.50
Director
$0 $0 $0
LESLIE BERLAND DIRECTOR 0.50
Director
$0 $0 $0
JOSEPHINE BERTRAMS DIRECTOR 0.50
Director
$0 $0 $0
CHRIS BOOTHE DIRECTOR 0.50
Director
$0 $0 $0
ELIZABETH BRADY DIRECTOR 0.50
Director
$0 $0 $0
TYRONE BREWER DIRECTOR 0.50
Director
$0 $0 $0
ANDREA BRIMMER DIRECTOR 0.50
Director
$0 $0 $0
VANESSA BROADHURST DIRECTOR, THRU 4/16/25 0.50
Director
$0 $0 $0
MARC BRODHERSON DIRECTOR 0.50
Director
$0 $0 $0
HEIDI BROWNING DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL BROWNSTEIN DIRECTOR 0.50
Director
$0 $0 $0
DEVIKA BULCHANDANI DIRECTOR 0.50
Director
$0 $0 $0
LISA CAPUTO DIRECTOR 0.50
Director
$0 $0 $0
FIONA CARTER DIRECTOR 0.50
Director
$0 $0 $0
KRISTIN CARVELL DIRECTOR, THRU 4/30/25 0.50
Director
$0 $0 $0
BLAKE CHANDLEE DIRECTOR, THRU 4/1/25 0.50
Director
$0 $0 $0
TIM CLARK DIRECTOR 0.50
Director
$0 $0 $0
DAVID COHEN DIRECTOR 0.50
Director
$0 $0 $0
JEFF COLLINS DIRECTOR 0.50
Director
$0 $0 $0
CHRISTINE COOK DIRECTOR 0.50
Director
$0 $0 $0
JILL CRESS DIRECTOR 0.50
Director
$0 $0 $0
TINA DAVIS DIRECTOR 0.50
Director
$0 $0 $0
TARA DIJULIO DIRECTOR 0.50
Director
$0 $0 $0
KYLE DROPP DIRECTOR 0.50
Director
$0 $0 $0
KATHLEEN DUNLOP DIRECTOR 0.50
Director
$0 $0 $0
RICHARD EDELMAN DIRECTOR 1.00
Director
$0 $0 $0
MEL EDWARDS DIRECTOR 0.50
Director
$0 $0 $0
TIM ELLIS DIRECTOR 1.00
Director
$0 $0 $0
CHRIS FOLEY DIRECTOR 0.50
Director
$0 $0 $0
ANNA FRABLE DIRECTOR 0.50
Director
$0 $0 $0
BRIANNA GAYS DIRECTOR 0.50
Director
$0 $0 $0
ADAM GERHART DIRECTOR 0.50
Director
$0 $0 $0
GREG GLENDAY DIRECTOR 0.50
Director
$0 $0 $0
BEN GOLDHIRSH DIRECTOR 0.50
Director
$0 $0 $0
JENNIFER GOTTLIEB DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL GUTH DIRECTOR 0.50
Director
$0 $0 $0
BILL C HAGELSTEIN DIRECTOR 0.50
Director
$0 $0 $0
ELENA HALE DIRECTOR 0.50
Director
$0 $0 $0
JOHN HALLEY DIRECTOR 0.50
Director
$0 $0 $0
CHRISSIE HANSON DIRECTOR 0.50
Director
$0 $0 $0
SARAH HARMS DIRECTOR 0.50
Director
$0 $0 $0
PATRICK HARRIS DIRECTOR, THRU 2/28/25 0.50
Director
$0 $0 $0
JED HARTMAN DIRECTOR 0.50
Director
$0 $0 $0
TARIQ HASSAN DIRECTOR, THRU 2/28/25 0.50
Director
$0 $0 $0
DIANA HAUSSLING DIRECTOR 0.50
Director
$0 $0 $0
GAIL HEIMANN DIRECTOR, THRU 12/15/24 0.50
Director
$0 $0 $0
TAMMY HENAULT DIRECTOR 0.50
Director
$0 $0 $0
ELIZABETH HERBST-BRADY DIRECTOR, THRU 9/30/24 0.50
Director
$0 $0 $0
JOHANNA HERRMANN DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL HOUSTON DIRECTOR 0.50
Director
$0 $0 $0
LISA RYAN HOWARD DIRECTOR 0.50
Director
$0 $0 $0
CHARISSE HUGHES DIRECTOR 0.50
Director
$0 $0 $0
JEAN-PAUL JANSEN DIRECTOR 0.50
Director
$0 $0 $0
DAMAUNE JOURNEY DIRECTOR 0.50
Director
$0 $0 $0
PETER JUNG DIRECTOR, THRU 4/16/25 0.50
Director
$0 $0 $0
MARLA KAPLOWITZ DIRECTOR, THRU 6/1/25 0.50
Director
$0 $0 $0
HARRY KARGMAN DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL KASSAN DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER KATTULA DIRECTOR 0.50
Director
$0 $0 $0
JACKELYN KELLER DIRECTOR 0.50
Director
$0 $0 $0
JACKI KELLEY DIRECTOR 1.00
Director
$0 $0 $0
SOPHIE KELLY DIRECTOR 0.50
Director
$0 $0 $0
KELLYN SMITH KENNY DIRECTOR 1.00
Director
$0 $0 $0
JO KINSELLA DIRECTOR, THRU 6/1/25 0.50
Director
$0 $0 $0
ZACH KITSCHKE DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL KOMASINSKI DIRECTOR, THRU 2/15/25 0.50
Director
$0 $0 $0
AMIT KOTECHA DIRECTOR, THRU 12/10/24 0.50
Director
$0 $0 $0
SUZANNE KOUNKEL DIRECTOR 0.50
Director
$0 $0 $0
JILL KRAMER DIRECTOR 0.50
Director
$0 $0 $0
SARAH KRAMER DIRECTOR 0.50
Director
$0 $0 $0
STEVEN KRITZMAN DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL LACORAZZA DIRECTOR 0.50
Director
$0 $0 $0
STEVE LANZANO DIRECTOR 0.50
Director
$0 $0 $0
RYANNE LAREDO DIRECTOR 0.50
Director
$0 $0 $0
LORENZO LARINI DIRECTOR 0.50
Director
$0 $0 $0
DARYL LEE DIRECTOR 0.50
Director
$0 $0 $0
TAMMY LEVINE DIRECTOR 0.50
Director
$0 $0 $0
LYNN LEWIS DIRECTOR, THRU 3/1/25 0.50
Director
$0 $0 $0
RYAN LINDER DIRECTOR 0.50
Director
$0 $0 $0
ROBERT D LIODICE DIRECTOR 0.50
Director
$0 $0 $0
ANTONIO LUCIO DIRECTOR 0.50
Director
$0 $0 $0
HEATHER MALENSHEK DIRECTOR 0.50
Director
$0 $0 $0
MARK MARSHALL DIRECTOR 0.50
Director
$0 $0 $0
DOUG MARTIN DIRECTOR 0.50
Director
$0 $0 $0
JARROD MARTIN DIRECTOR 0.50
Director
$0 $0 $0
STACY MARTINET DIRECTOR 1.00
Director
$0 $0 $0
SETH MATLINS DIRECTOR 0.50
Director
$0 $0 $0
JOHANNA MAYER-JONES DIRECTOR 0.50
Director
$0 $0 $0
SEAN MCCAFFREY DIRECTOR 0.50
Director
$0 $0 $0
DON MCGUIRE DIRECTOR 0.50
Director
$0 $0 $0
ALICE MCKOWN DIRECTOR 0.50
Director
$0 $0 $0
NICOLA MENDELSOHN DIRECTOR 1.00
Director
$0 $0 $0
NICHOLAS MERCURIO DIRECTOR 0.50
Director
$0 $0 $0
SHAKIR MOIN DIRECTOR 0.50
Director
$0 $0 $0
TRAVIS MONTAGUE DIRECTOR, THRU 11/1/24 0.50
Director
$0 $0 $0
ALAN MOSS DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER MURILLO DIRECTOR 0.50
Director
$0 $0 $0
CATHERINE NEWMAN DIRECTOR 0.50
Director
$0 $0 $0
KYLE NORRINGTON DIRECTOR 0.50
Director
$0 $0 $0
SHANNON NUNN DIRECTOR, THRU 11/1/24 0.50
Director
$0 $0 $0
STEVE PACHECO DIRECTOR 0.50
Director
$0 $0 $0
DREW PANAYIOTOU DIRECTOR, THRU 9/15/24 0.50
Director
$0 $0 $0
NICOLLE PANGIS DIRECTOR 0.50
Director
$0 $0 $0
CHRIS PAQUETTE DIRECTOR, THRU 12/31/24 0.50
Director
$0 $0 $0
RYAN PAULEY DIRECTOR, THRU 9/15/24 0.50
Director
$0 $0 $0
PJ PEREIRA DIRECTOR 0.50
Director
$0 $0 $0
STEVEN WOLFE PEREIRA DIRECTOR, THRU 9/15/24 0.50
Director
$0 $0 $0
ELLIOTT PETTIT DIRECTOR, THRU 12/31/24 0.50
Director
$0 $0 $0
RAJA RAJAMANNAR DIRECTOR 0.50
Director
$0 $0 $0
THOMAS RANESE DIRECTOR 0.50
Director
$0 $0 $0
MARY ANN REILLY DIRECTOR, THRU 12/31/24 0.50
Director
$0 $0 $0
AMY REINHARD DIRECTOR, THRU 4/16/25 0.50
Director
$0 $0 $0
SUSAN RIENOW DIRECTOR 0.50
Director
$0 $0 $0
LISA ROATH DIRECTOR 0.50
Director
$0 $0 $0
JOY ROBINS DIRECTOR 1.00
Director
$0 $0 $0
ALISON RODDEN DIRECTOR 0.50
Director
$0 $0 $0
CHRIS ROGERS DIRECTOR 0.50
Director
$0 $0 $0
TIFFANY ROLFE DIRECTOR 0.50
Director
$0 $0 $0
JAMES ROOKE DIRECTOR 0.50
Director
$0 $0 $0
DOUG ROZEN DIRECTOR, THRU 3/11/25 0.50
Director
$0 $0 $0
ELIZABETH RUTLEDGE DIRECTOR 0.50
Director
$0 $0 $0
CARRIE SEIFER DIRECTOR, THRU 9/30/24 0.50
Director
$0 $0 $0
DAVANG SHAH DIRECTOR 0.50
Director
$0 $0 $0
DONNA SHARP DIRECTOR 0.50
Director
$0 $0 $0
JESSICA SIBLEY DIRECTOR 0.50
Director
$0 $0 $0
TIM SIMS DIRECTOR 1.00
Director
$0 $0 $0
SAMANTHA SKEY DIRECTOR 0.50
Director
$0 $0 $0
RAMON SOTO DIRECTOR 1.00
Director
$0 $0 $0
DONNA SPECIALE DIRECTOR, THRU 6/1/25 0.50
Director
$0 $0 $0
MITCH SPOLAN DIRECTOR, THRU 11/30/24 0.50
Director
$0 $0 $0
ANDREW SPRINGATE DIRECTOR, THRU 4/16/25 0.50
Director
$0 $0 $0
JOSH STINCHCOMB DIRECTOR 0.50
Director
$0 $0 $0
RANDI STIPES DIRECTOR 0.50
Director
$0 $0 $0
STEVE STOUTE DIRECTOR 0.50
Director
$0 $0 $0
GREG STUART DIRECTOR 0.50
Director
$0 $0 $0
ANDREW SWINAND DIRECTOR 0.50
Director
$0 $0 $0
LYNN TEO DIRECTOR, THRU 4/16/25 0.50
Director
$0 $0 $0
TODD TERESI DIRECTOR 0.50
Director
$0 $0 $0
KARIN TIMPONE DIRECTOR, THRU 12/31/24 0.50
Director
$0 $0 $0
DARA TRESEDER DIRECTOR 0.50
Director
$0 $0 $0
GAYLE TROBERMAN DIRECTOR 0.50
Director
$0 $0 $0
TYLER TURNBULL DIRECTOR 0.50
Director
$0 $0 $0
ALEXA VIGNONE DIRECTOR 0.50
Director
$0 $0 $0
AARON WALTON DIRECTOR 1.00
Director
$0 $0 $0
BILL WATKINS DIRECTOR 0.50
Director
$0 $0 $0
WILLIAM WHITE DIRECTOR 1.00
Director
$0 $0 $0
EMILY WILCOX DIRECTOR 0.50
Director
$0 $0 $0
ROB WILK DIRECTOR 0.50
Director
$0 $0 $0
JENNIFER WILSON DIRECTOR 0.50
Director
$0 $0 $0
BILL WISE DIRECTOR 0.50
Director
$0 $0 $0
JEN WONG DIRECTOR 0.50
Director
$0 $0 $0
LOUISA WONG DIRECTOR, THRU 9/15/24 0.50
Director
$0 $0 $0
MARK ZAGORSKI DIRECTOR 0.50
Director
$0 $0 $0
SHELLEY ZALIS DIRECTOR 0.50
Director
$0 $0 $0
ANDREA ZARETSKY DIRECTOR 0.50
Director
$0 $0 $0
NEAL ZUCKERMAN DIRECTOR 0.50
Director
$0 $0 $0
KENNETH M KROLL CHIEF FINANCIAL & OPERATIONS OFFICER 41.86
Officer
$505,491 $163,261 $668,752
PAULA VEALE CHIEF MARKETING & COMMUNICATION 41.03
Key Emp
$532,107 $204,844 $736,951
HEIDI ARTHUR CHIEF CAMPAIGN & PROGRAM OFFICER 38.42
Key Emp
$429,965 $154,433 $584,398
DINUKSHINI JEROMINE PERERA CHIEF MEDIA OFFICER 35.43
Key Emp
$419,833 $165,657 $585,490
MICHELLE HILLMAN CHIEF CAMPAIGN & PROGRAM OFFICER 37.40
Key Emp
$412,182 $174,940 $587,122
CORRINA ANN GREENBERG CHIEF DEVELOPMENT OFFICER, THRU 12/31/24 19.86
Key Emp
$398,866 $10,752 $409,618
CHARYSSE NUNEZ CHIEF INSIGHTS & ANALYTICS OFFICER 38.38
Key Emp
$392,032 $137,094 $529,126
REGINA BRADLEY CHIEF PEOPLE OFFICER 41.58
Key Emp
$386,013 $158,033 $544,046
ELISE JAMES CHIEF CULTURE & COMMUNITY OFFICER 38.94
Key Emp
$369,064 $149,546 $518,610
KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 35.37
Key Emp
$351,425 $146,265 $497,690
LORNA LIGHTFOOT-WARE CHIEF LEGAL OFFICER 44.39
Key Emp
$248,692 $88,137 $336,829
DANIELLE LINET SVP CREATIVE STUDIO&MARKETING OPERATIONS 37.49
Highest
$277,894 $95,296 $373,190
ANTHONY CHARLES SIGNORELLI SVP, CORPORATE PARTNERSHIPS 35.54
Highest
$257,069 $73,825 $330,894
ANTHONY FOLENO SVP, STRATEGY & EVALUATION 39.03
Highest
$256,891 $74,745 $331,636
KATHRYN ASHLEY MENSCHNER SVP, MEDIA STRATEGY & ENGAGEMENT 35.80
Highest
$252,518 $60,252 $312,770
ANNE DEO SVP, ANALYTICS 40.65
Highest
$250,383 $117,451 $367,834
BARBARA LESHINSKY FORMER CHIEF REVENUE & DEVELOPMENT 0.00
$173,992 $0 $173,992
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $79,432,809 $69,839,265 $109,963,979 $9,593,544
2024 No data No data No data No data
2023 $71,825,199 $65,598,836 $92,630,672 $6,226,363
2022 $66,445,245 $83,683,011 $77,224,523 $-17,237,766
2021 $117,135,538 $79,387,210 $108,411,517 $37,748,328
2020 $50,471,539 $45,684,269 $58,170,440 $4,787,270
2019 $51,168,618 $51,405,205 $47,828,938 $-236,587
2018 $50,568,790 $46,149,862 $49,472,301 $4,418,928
2018 $50,568,790 $46,149,861 $49,472,301 $4,418,929
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