AMERICAN SOCIETY OF TRAVEL ADVISORS INC

EIN: 130434364

ALEXANDRIA, VA

Total Revenue
$9,540,412
Total Expenses
$9,254,373
Total Assets
$11,743,017
Net Assets
$4,958,631
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Financial Trends

Organization Details

Formation Year
1931
Legal Domicile
NY
Principal Officer
ZANE KERBY
Phone
7037392782
Tax Period
2023-01-01 to 2023-12-31

AMERICAN SOCIETY OF TRAVEL ADVISORS INC, founded in 1931, is a community nonprofit that reported $9.5M in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion.

Mission

THE MISSION OF THE AMERICAN SOCIETY OF TRAVEL ADVISORS (ASTA) IS TO FACILITATE THE BUSINESS OF SELLING TRAVEL THROUGH EFFECTIVE REPRESENTATION, SHARED KNOWLEDGE AND ENHANCEMENT OF PROFESSIONALISM ASTA SEEKS A RETAIL TRAVEL MARKETPLACE THAT IS PROFITABLE AND GROWING AND A REWARDING FIELD IN WHICH TO WORK, INVEST AND DO BUSINESS.

Program Service Accomplishments

Program 1

MEETINGS AND CONVENTIONS ASTA HOLDS AN ASTA GLOBAL CONVENTION ANNUAL MEETING AND TRADE SHOW WHICH OFFERS EDUCATION PROGRAMS FOR ALL SELLERS OF TRAVEL. THE TRADE SHOW PROVIDES NETWORKING OPPORTUNITIES...

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MEETINGS AND CONVENTIONS ASTA HOLDS AN ASTA GLOBAL CONVENTION ANNUAL MEETING AND TRADE SHOW WHICH OFFERS EDUCATION PROGRAMS FOR ALL SELLERS OF TRAVEL. THE TRADE SHOW PROVIDES NETWORKING OPPORTUNITIES FOR ALL SELLERS OF TRAVEL AND THE TRAVEL SUPPLIERS. THE MEETING DRAWSAPPROXIMATELY 1,000 ATTENDEES. AS USUAL IN 2023, THE ORGANIZATION HELD PREMIUM BUSINESS SUMMIT AND A LEGISLATIVE DAY.

Program 2

TRAVEL INDUSTRY SUPPORT ASTA PROVIDES TRAVEL ADVISORS WITH VITAL INFORMATION NEEDED TO MANAGE THEIR BUSINESS. ASTA KEEPS TRAVEL ADVISORS INFORMED OF INDUSTRY STANDARDS AND ISSUES, PROVIDES MARKET...

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TRAVEL INDUSTRY SUPPORT ASTA PROVIDES TRAVEL ADVISORS WITH VITAL INFORMATION NEEDED TO MANAGE THEIR BUSINESS. ASTA KEEPS TRAVEL ADVISORS INFORMED OF INDUSTRY STANDARDS AND ISSUES, PROVIDES MARKET RESEARCH, AND COMMUNICATES CHANGES AFFECTING TRAVEL ADVISORS. ASTA WORKS WITH VARIOUS GOVERNMENTAL AGENCIES INCLUDING DEPARTMENT OF TRANSPORTATION AND TSA TO PROMOTE THE INTERESTS OF THE INDUSTRY AND THE TRAVELLING PUBLIC. ASTA SUPPORTS DAILY INDUSTRY UPDATES THROUGH ASTA TRAVEL ADVISOR DAILY WHICH IS AVAILABLE AT NO COST TO THE TRAVEL INDUSTRY AND TRAVELLING PUBLIC. ASTA INTRODUCED THE VERIFIED TRAVEL ADVISOR CERTIFICATION PROGRAM IN 2017. THIS CERTIFICATION PROGRAM OFFERS MEMBERS A HIGHER LEVEL OF VERIFIABLE PROFESSIONAL KNOWLEDGE TO THE ADVANCED SELLER OF TRAVEL.

Program 3

DESTINATION EDUCATION - ASTA PROVIDES INTERNATIONAL DESTINATION TRAINING TO HELP TRAVEL ADVISORS ATTRACT BUSINESS AND INCREASE SALES. THESE COURSES ARE OFFERED AT VARIOUS EVENTS THROUGHOUT THE YEAR...

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DESTINATION EDUCATION - ASTA PROVIDES INTERNATIONAL DESTINATION TRAINING TO HELP TRAVEL ADVISORS ATTRACT BUSINESS AND INCREASE SALES. THESE COURSES ARE OFFERED AT VARIOUS EVENTS THROUGHOUT THE YEAR, INCLUDING ASTA'S DESTINATION EXPO. COURSES HIGHLIGHTING SPECIFIC REGIONS ARE BROUGHT TOGETHER AT AN ANNUAL MEETING WITHIN THAT REGION. THE COURSES DRAW ANYWHERE FROM 50 TO 500 PARTICIPANTS A YEAR.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,089,786
Program Service Revenue $8,246,677
Investment Income $12,948
Other Revenue $191,001
TOTAL REVENUE $9,540,412

Expense Breakdown

Grants Paid $10,000
Salaries & Benefits $4,303,413
Fundraising Expenses $0
Other Expenses $4,940,960
TOTAL EXPENSES $9,254,373

Year-over-Year Comparison

2023 2022 Change
Revenue $9,540,412 $8,475,757 +0.1%
Expenses $9,254,373 $7,815,084 +0.2%
Net Income $286,039 $660,673 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
15
Independent Members
12
Employees
35
Volunteers
248

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$704,828
Total Directors
15
$21,500
Key Employees
1
$271,454
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARC CASTO DIRECTOR-AT-LARGE 1.00
Director
$0 $0 $0
JACKIE FRIEDMAN CHAIRMAN OF THE BOARD 9.00
Officer Director
$13,500 $0 $13,500
TIFFANY HINES DIRECTOR-AT-LARGE 1.00
Director
$0 $0 $0
KATHY BEDELL CAC CHAIR 1.00
Officer Director
$0 $0 $0
RHONDA SHUMWAY SBN DIRECTOR 1.00
Director
$0 $0 $0
DEB BELCHAK REGIONAL DIRECTOR 1.00
Director
$0 $0 $0
KELLY BERGIN TREASURER 9.00
Officer Director
$4,000 $0 $4,000
KAREEM GEORGE DIRECTOR-AT-LARGE 1.00
Director
$0 $0 $0
ANTHONY LEE THOMAS VICE CHAIR AND SECRETARY 9.00
Officer Director
$4,000 $0 $4,000
JOHN WERNER CONSORTIA MEMBER DIRECTOR 1.00
Director
$0 $0 $0
PAMELA IRWIN DIRECTOR-AT-LARGE 1.00
Director
$0 $0 $0
ANITA PAGLIASSO DIRECTOR-AT-LARGE 1.00
Director
$0 $0 $0
SHELLY PHILLIPS REGIONAL DIRECTOR 1.00
Director
$0 $0 $0
AMANDA KLIMAK CAC VICE-CHAIR 1.00
Director
$0 $0 $0
ROB HALE REGIONAL DIRECTOR 1.00
Director
$0 $0 $0
ZANE KERBY PRESIDENT & CEO 49.00
Officer
$574,649 $108,679 $683,328
EBEN PECK SVP, GOV'T & PUBLIC AFFAIR 50.00
Key Emp
$247,296 $24,158 $271,454
PETER LOBASSO GENERAL COUNSEL 50.00
Highest
$222,678 $14,005 $236,683
MARK MEADER SR VP MARKETING, INDUSTRY 1.00
Highest
$174,812 $12,407 $187,219
JESSICA KLEMENT VP,GOV'T & PUBLIC AFFAIRS 50.00
Highest
$206,356 $13,682 $220,038
SARAH LITTLE VP, BUSINESS DEVELOPMENT 50.00
Highest
$145,568 $12,019 $157,587
ELIZABETH HENRY VP, FINANCE & ACCOUNTING 50.00
Highest
$178,796 $13,203 $191,999
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $9,540,412 $9,254,373 $11,743,017 $286,039
2022 $8,475,757 $7,815,084 $10,670,418 $660,673
2021 $6,551,847 $5,789,684 $10,658,174 $762,163
2020 $4,924,630 $4,490,168 $7,032,684 $434,462
2019 $6,110,230 $5,675,802 $6,341,351 $434,428
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