ASSOCIATION OF NATIONAL ADVERTISER… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1910

Legal Domicile

Principal Officer

ROBERT LIODICE

Phone

2126975950

Tax Period

2023-01-01 to 2023-12-31

ASSOCIATION OF NATIONAL ADVERTISERS INC, founded in 1910, is a mid-sized nonprofit that reported $65.6M in total revenue in fiscal year 2023.

Mission

ANA'S MISSION IS TO DRIVE GROWTH THROUGH LEADERSHIP, INNOVATIVE PROGRAMS, AND REPRESENTATION WITH FEDERAL AND STATE GOVERNMENTS AND REGULATORY AGENCIES.EFFECTIVE BRANDING ENGAGED IN SHAPING THE FUTURE OF MARKETING BY SETTING THE PACE FOR GLOBAL GROWTH THAT IS BUILT ON BRAND INNOVATION, FUELED BY DATA, AND INSPIRED BY A POSITIVE FORCE FOR GOOD DRIVING SOCIAL CHANGE.

Program Service Accomplishments

Program 1

PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, AND WEBINARS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD...

PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, AND WEBINARS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING COMMITTEES FOR MEMBERS TO SHARE BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUES AND LEARN ABOUT NEW INDUSTRY DEVELOPMENTS. ANA PROVIDES AN ONLINE CONTENT PORTFOLIO THAT CONTAINS OVER 11,000 CASE STUDIES, RESEARCH REPORTS, WHITE PAPERS AND PLAYBOOKS.

Program 2

SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT.

Program 3

ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE...

ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $64,649,497

Investment Income $844,830

Other Revenue $72,731

TOTAL REVENUE $65,567,058

Expense Breakdown

Grants Paid $60,000

Salaries & Benefits $30,891,797

Fundraising Expenses $0

Other Expenses $33,321,658

TOTAL EXPENSES $64,273,455

Year-over-Year Comparison

	2023	2022	Change
Revenue	$65,567,058	$60,947,249	+0.1%
Expenses	$64,273,455	$61,032,374	+0.1%
Net Income	$1,293,603	$-85,125	-16.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

202

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$8,148,511

Total Directors

$1,449,288

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ROBERT D LIODICE	CEO & DIRECTOR	35.00	Officer Director	$1,400,201	$49,087	$1,449,288
MARC S PRITCHARD	CHAIR	4.00	Officer Director	$0	$0	$0
EMILY CALLAHAN	VICE CHAIR	2.00	Officer Director	$0	$0	$0
PAUL ALEXANDER	TREASURER	4.00	Officer Director	$0	$0	$0
DEAN ARAGON	DIRECTOR	2.00	Director	$0	$0	$0
LISA BECKETT	DIRECTOR	2.00	Director	$0	$0	$0
DOUWE BERGSMA	DIRECTOR	2.00	Director	$0	$0	$0
LINDA BOFF	DIRECTOR	2.00	Director	$0	$0	$0
ESI EGGLESTON BRACEY	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTOPHER BRANDT	DIRECTOR	2.00	Director	$0	$0	$0
FIONA CARTER	DIRECTOR	2.00	Director	$0	$0	$0
FRANK COOPER III	DIRECTOR	2.00	Director	$0	$0	$0
SUZY DEERING	DIRECTOR THRU FEB 2023	2.00	Director	$0	$0	$0
NORMAN DE GREVE	DIRECTOR THRU OCT 2023	2.00	Director	$0	$0	$0
MATHILDE DELHOUME	DIRECTOR	2.00	Director	$0	$0	$0
ALICIA ENCISO	DIRECTOR THRU OCT 2023	2.00	Director	$0	$0	$0
TONY EZELL	DIRECTOR	2.00	Director	$0	$0	$0
MORGAN FLATLEY	DIRECTOR	2.00	Director	$0	$0	$0
PAMELA FORBUS	DIRECTOR THRU SEPT 2023	2.00	Director	$0	$0	$0
JULIA GOLDIN	DIRECTOR	2.00	Director	$0	$0	$0
GERALD E JOHNSON II	DIRECTOR	2.00	Director	$0	$0	$0
RAMON JONES	DIRECTOR	2.00	Director	$0	$0	$0
SOYOUNG KANG	DIRECTOR	2.00	Director	$0	$0	$0
KELLYN SMITH KENNY	DIRECTOR	2.00	Director	$0	$0	$0
ALISON LEWIS	DIRECTOR	2.00	Director	$0	$0	$0
GREG LYONS	DIRECTOR	2.00	Director	$0	$0	$0
MARCEL MARCONDES	DIRECTOR	2.00	Director	$0	$0	$0
KRISTIN MCHUGH	DIRECTOR	2.00	Director	$0	$0	$0
LISA MCKNIGHT	DIRECTOR	2.00	Director	$0	$0	$0
SHAKIR MOIN	DIRECTOR	2.00	Director	$0	$0	$0
ANDREAS PANAYIOTOU	DIRECTOR	2.00	Director	$0	$0	$0
MANOJ RAGHUNANDANAN	DIRECTOR	2.00	Director	$0	$0	$0
RAJA RAJAMANNAR	DIRECTOR	2.00	Director	$0	$0	$0
SHENAN REED	DIRECTOR	2.00	Director	$0	$0	$0
MAYRA RIVERA	DIRECTOR THRU OCT 2023	2.00	Director	$0	$0	$0
LISA ROATH	DIRECTOR	2.00	Director	$0	$0	$0
ELIZABETH RUTLEDGE	DIRECTOR	2.00	Director	$0	$0	$0
HEATHER STEWART	DIRECTOR	2.00	Director	$0	$0	$0
DARA TRESEDER	DIRECTOR	2.00	Director	$0	$0	$0
DAVID TYRIE	DIRECTOR THRU OCT 2023	2.00	Director	$0	$0	$0
KAREN WALKER	DIRECTOR THRU FEB 2023	2.00	Director	$0	$0	$0
JULIE WASHINGTON	DIRECTOR	2.00	Director	$0	$0	$0
TONY WELLS	DIRECTOR THRU JUN 2023	2.00	Director	$0	$0	$0
WILLIAM WHITE	DIRECTOR	2.00	Director	$0	$0	$0
CARLA ZAKHEM-HASSAN	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTINE MANNA	PRESIDENT & COO	35.00	Officer	$757,747	$45,276	$803,023
JOHN BAZLEY II	EXECUTIVE VICE PRESIDENT	35.00	Officer	$343,246	$71,384	$414,630
KENNETH BEAULIEU	EXECUTIVE VICE PRESIDENT	35.00	Officer	$234,746	$30,283	$265,029
BRIAN DAVIDSON	EXECUTIVE VICE PRESIDENT	35.00	Officer	$263,404	$45,962	$309,366
MICHAEL R DONNELLY	EXECUTIVE VICE PRESIDENT	35.00	Officer	$374,745	$73,817	$448,562
WILLIAM C DUGGAN	GROUP EXECUTIVE VICE PRESIDENT	35.00	Officer	$484,711	$71,620	$556,331
STEPHANIE J FIERMAN	EXECUTIVE VICE PRESIDENT	35.00	Officer	$312,476	$21,487	$333,963
CHRISTINE M GUILFOYLE	EXECUTIVE VICE PRESIDENT	35.00	Officer	$393,676	$5,632	$399,308
ELLIOT A LUM	EXECUTIVE VICE PRESIDENT	17.50	Officer	$280,513	$52,654	$333,167
KRISTEN MCDONOUGH	EXECUTIVE VICE PRESIDENT	35.00	Officer	$249,849	$71,989	$321,838
ANITA H MCGORTY	EXECUTIVE VICE PRESIDENT	2.00	Officer	$347,818	$68,737	$416,555
CHRISTOPHER OSWALD	EXECUTIVE VICE PRESIDENT	35.00	Officer	$348,452	$19,997	$368,449
NICHOLAS PRIMOLA	GROUP EXECUTIVE VICE PRESIDENT	35.00	Officer	$310,227	$34,608	$344,835
ROBERT ROTHE	GROUP EXECUTIVE VICE PRESIDENT	35.00	Officer	$446,440	$68,670	$515,110
LATHA SARATHY	EXECUTIVE VICE PRESIDENT	35.00	Officer	$309,560	$6,214	$315,774
WILLIAM TUCKER	GROUP EXECUTIVE VICE PRESIDENT	35.00	Officer	$501,208	$52,075	$553,283
KIMBERLY A STEVENS	SENIOR VICE PRESIDENT	35.00	Highest	$253,185	$42,851	$296,036
XENIA BOONE	SENIOR VICE PRESIDENT	35.00	Highest	$246,591	$9,253	$255,844
DEIRDRE ALEXANDRA SALOMON	SENIOR VICE PRESIDENT	35.00	Highest	$231,493	$13,357	$244,850
WILLIAM C ZENGEL	SENIOR VICE PRESIDENT	35.00	Highest	$222,167	$26,312	$248,479
MARK A KALINE	SENIOR VICE PRESIDENT	35.00	Highest	$213,815	$31,210	$245,025
LOUIS A FANELLI RETIRED	GROUP EXECUTIVE VICE PRESIDENT	0.00		$115,582	$193	$115,775

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$65,567,058	$64,273,455	$78,923,580	$1,293,603
2022	$60,947,249	$61,032,374	$78,594,903	$-85,125
2021	$50,547,394	$52,981,009	$38,717,598	$-2,433,615
2020	$46,717,689	$41,407,343	$32,854,623	$5,310,346
2019	$55,702,923	$55,757,539	$29,390,103	$-54,616
2018	$51,239,732	$49,962,634	$26,397,404	$1,277,098

ASSOCIATION OF NATIONAL ADVERTISERS INC