PUBLIC RELATIONS SOCIETY OF AMERICA INC (EIN 131582190) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1948

Legal Domicile

Principal Officer

PHILIP T BONAVENTURA

Phone

2124601400

Tax Period

2023-01-01 to 2023-12-31

PUBLIC RELATIONS SOCIETY OF AMERICA INC, founded in 1948, is a mid-sized nonprofit that reported $11.5M in total revenue in fiscal year 2023.

Mission

AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $10,831,496

Investment Income $316,662

Other Revenue $365,154

TOTAL REVENUE $11,513,312

Expense Breakdown

Grants Paid $18,100

Salaries & Benefits $5,927,123

Fundraising Expenses $0

Other Expenses $5,839,668

TOTAL EXPENSES $11,784,891

Year-over-Year Comparison

	2023	2022	Change
Revenue	$11,513,312	$11,926,759	0.0%
Expenses	$11,784,891	$11,473,310	+0.0%
Net Income	$-271,579	$453,449	-1.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

400

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$874,197

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MICHELLE EGAN	CHAIR	10.00	Officer Director	$0	$0	$0
JOSEPH ABREU	CHAIR-ELECT	10.00	Officer Director	$0	$0	$0
FELICIA BLOW	IMMEDIATE PAST CHAIR	2.00	Officer Director	$0	$0	$0
SAM JAMES MORREY SIMS	TREASURER	10.00	Officer Director	$0	$0	$0
HEIDE HARRELL	SECRETARY	10.00	Officer Director	$0	$0	$0
MONICA ACKERSON	DIRECTOR	2.00	Director	$0	$0	$0
THOMAS BENNETT III	DIRECTOR	2.00	Director	$0	$0	$0
JACQUELINE CLARK	DIRECTOR	2.00	Director	$0	$0	$0
KAREN RAE CRABTREE	DIRECTOR	2.00	Director	$0	$0	$0
RAY DAY	DIRECTOR	2.00	Director	$0	$0	$0
ANGELA WALTERS EVEILLARD	DIRECTOR	2.00	Director	$0	$0	$0
JESSICA M GRAHAM	DIRECTOR	2.00	Director	$0	$0	$0
ANDREA GILS MONZON	DIRECTOR	2.00	Director	$0	$0	$0
CAYCE MYERS	DIRECTOR	2.00	Director	$0	$0	$0
TERESA VALERIO PARROT	DIRECTOR	2.00	Director	$0	$0	$0
JOSHUA D POUPORE	DIRECTOR	2.00	Director	$0	$0	$0
PATRICIA REACE ALVARENGA SMITH	DIRECTOR	2.00	Director	$0	$0	$0
LINDA THOMAS BROOKS	CEO	40.00	Officer	$424,072	$95,193	$519,265
PHILIP T BONAVENTURA	CFO	40.00	Officer	$288,917	$66,015	$354,932
JENEEN GARCIA	SENIOR VP, PROGRAMS	40.00	Highest	$177,819	$38,203	$216,022
KAREN MATEO	CCO	40.00	Highest	$166,545	$39,501	$206,046
ALEX ORTIZ	VP, INFORMATION TECHNOLOGY	40.00	Highest	$159,102	$53,147	$212,249
JOHN BOMIER	VP, MEETING & EVENTS	40.00	Highest	$152,689	$64,211	$216,900
STEFANIE SCIRE	VP, HUMAN RESOURCES	40.00	Highest	$154,463	$52,488	$206,951

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$11,513,312	$11,784,891	$9,012,271	$-271,579
2022	$11,926,759	$11,473,310	$9,689,448	$453,449
2021	$9,278,462	$10,004,440	$7,935,177	$-725,978
2020	$8,440,045	$9,903,725	$7,230,908	$-1,463,680
2019	$13,246,861	$13,662,102	$8,619,694	$-415,241
2018	$13,800,875	$13,023,106	$8,468,993	$777,769

PUBLIC RELATIONS SOCIETY OF AMERICA INC