AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (EIN 131621786) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1917

Legal Domicile

Principal Officer

JUSTIN THOMAS-COPELAND

Phone

2128500770

Tax Period

2024-04-01 to 2025-03-31

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, founded in 1917, is a mid-sized nonprofit that reported $19.6M in total revenue in fiscal year 2024.

Mission

WE CHAMPION AGENCIES, FOSTER TALENT & DRIVE INNOVATION (SEE SCHEDULE O)

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $15,454,428

Investment Income $1,977,222

Other Revenue $2,145,887

TOTAL REVENUE $19,577,537

Expense Breakdown

Grants Paid $25,074

Salaries & Benefits $13,095,763

Fundraising Expenses $0

Other Expenses $6,794,808

TOTAL EXPENSES $19,915,645

Year-over-Year Comparison

	2024	2023	Change
Revenue	$19,577,537	$19,455,856	+0.0%
Expenses	$19,915,645	$18,993,401	+0.0%
Net Income	$-338,108	$462,455	-1.7%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$4,790,266

Total Directors

$1,018,182

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARLA KAPLOWITZ	PRESIDENT & CEO	40.00	Officer Director	$958,029	$60,153	$1,018,182
ABBEY KLAASSEN	CHAIR (AS OF 04/24)	1.00	Officer Director	$0	$0	$0
SHARON NAPIER	IMMEDIATE PAST CHAIR (AS OF 04/24)	1.00	Officer Director	$0	$0	$0
BARRY WACKSMAN	IMMEDIATE PAST CHAIR (THRU 04/24)	1.00	Officer Director	$0	$0	$0
CHRISTINE FRUECHTE	VICE CHAIR (AS OF 09/24)	1.00	Officer Director	$0	$0	$0
LAURA MANESS	VICE CHAIR (AS OF 09/24)	1.00	Officer Director	$0	$0	$0
VITA HARRIS	VICE CHAIR (THRU 09/24)	1.00	Officer Director	$0	$0	$0
ANDREW GRAFF	SECRETARY/TREASURER (AS OF 04/24)	1.00	Officer Director	$0	$0	$0
CHRIS BOOTHE	DIRECTOR AT LARGE (AS OF 04/24)	1.00	Director	$0	$0	$0
JASON GAIKOWSKI	DIRECTOR AT LARGE CX COUNCIL	1.00	Director	$0	$0	$0
AMBER GUILD	DIRECTOR AT LARGE	1.00	Director	$0	$0	$0
MATT HARRINGTON	DIRECTOR AT LARGE	1.00	Director	$0	$0	$0
HELEN LIN	DIRECTOR AT LARGE (THRU 04/24)	1.00	Director	$0	$0	$0
KATE MACNEVIN	DIRECTOR AT LARGE (THRU 10/24)	1.00	Director	$0	$0	$0
JOE MAGLIO	DIRECTOR AT LARGE	1.00	Director	$0	$0	$0
TIM MALEENY	DIRECTOR AT LARGE	1.00	Director	$0	$0	$0
CHANNING MARTIN	DIRECTOR AT LARGE (AS OF 01/25)	1.00	Director	$0	$0	$0
LUIS MONTERO	DIRECTOR AT LARGE (AS OF 04/24)	1.00	Director	$0	$0	$0
TOM O'KEEFE	DIRECTOR AT LARGE (04/24-07/24)	1.00	Director	$0	$0	$0
JORGE PLASENCIA	DIRECTOR AT LARGE (AS OF 01/25)	1.00	Director	$0	$0	$0
ERIN RILEY	DIRECTOR AT LARGE (AS OF 04/24)	1.00	Director	$0	$0	$0
ROB SCHWARTZ	DIRECTOR AT LARGE (THRU 04/24)	1.00	Director	$0	$0	$0
GINA SMITH	DIRECTOR AT LARGE	1.00	Director	$0	$0	$0
ANGELA STEELE	DIRECTOR AT LARGE (THRU 04/24)	1.00	Director	$0	$0	$0
STEVE WILLIAMS	DIRECTOR AT LARGE & MLC CHAIR	1.00	Director	$0	$0	$0
GREG ANDERSON	CENTRAL REGION DIR. (AS OF 04/24)	1.00	Director	$0	$0	$0
ANGELA TENUTA	CENTRAL REGION DIRECTOR	1.00	Director	$0	$0	$0
JEFF KING	CENTRAL REGION DIRECTOR	1.00	Director	$0	$0	$0
DAVID ANGELO	EASTERN REGION DIRECTOR	1.00	Director	$0	$0	$0
DAISY EXPOSITO	EASTERN REGION DIRECTOR	1.00	Director	$0	$0	$0
PAUL WOOLMINGTON	EASTERN REGION DIR. (AS OF 04/24)	1.00	Director	$0	$0	$0
KYLE ALLEN	SOUTHERN REGION DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE HEADLEY	SOUTHERN REGION DIRECTOR	1.00	Director	$0	$0	$0
SHARI DAY	SOUTHERN REGION DIRECTOR	1.00	Director	$0	$0	$0
JOHN GALLEGOS	WESTERN REGION DIR.	1.00	Director	$0	$0	$0
KAREN HUNT	WESTERN REGION DIRECTOR	1.00	Director	$0	$0	$0
AARON WALTON	WESTERN REGION DIRECTOR	1.00	Director	$0	$0	$0
ADAM COTUMACCIO	CHIEF OPERATING OFFICER	45.00	Officer	$439,441	$48,030	$487,471
JAMES O'DONNELL	EVP FINANCE & TREASURER	45.00	Officer	$296,002	$31,830	$327,832
ALISON PEPPER	EVP GOVERNMENT RELATIONS	45.00	Officer	$392,973	$29,056	$422,029
MOLLIE ROSEN	EVP STRATEGY, INSIGHT, INNOVATION	45.00	Officer	$409,023	$38,651	$447,674
JUAN C SUAREZ	EVP MED HOLDING COMPANIES & GROWTH	45.00	Officer	$330,630	$40,123	$370,753
GREGORY WALKER THRU 0624	EVP MED INDEP. AGENCIES & RETENTION	45.00	Officer	$226,829	$18,163	$244,992
ASHWINI KARANDIKAR	EVP MEDIA, TECH & DATA	45.00	Officer	$421,819	$28,916	$450,735
ANN RUBIN	EVP, MARKETING, COMM. & EVENTS	45.00	Officer	$370,066	$35,128	$405,194
RUPA RAMAN	VP MARKETING & COMMUNICATIONS	45.00	Officer	$159,243	$17,798	$177,041
KIRA LACKS	VP, EVENTS & CONFERENCES	45.00	Officer	$146,728	$24,699	$171,427
CATHY BUTLER AS OF 0224	EVP, TALENT, EQUITY & LEAR. SOLUTIONS	45.00	Officer	$243,304	$23,632	$266,936
MATTHEW KASINDORF	SVP, BUSINESS INTELLIGENCE & INSIGHT	45.00	Highest	$238,593	$37,049	$275,642
SEAN MCGLADE	SVP, PROFESSIONAL & ORG DESIGN	45.00	Highest	$218,272	$26,315	$244,587
KEVIN FREEMORE	SVP MEDIA, TECH & DATA	45.00	Highest	$239,030	$36,330	$275,360
NICOLE RIZZO	SVP, BUSINESS INTELLIGENCE & INSIGHT	45.00	Highest	$256,208	$28,238	$284,446
ANDREW GOLDSMITH	SVP, MEMBER ENG. & DEVEL. SOLUTIONS	45.00	Highest	$219,392	$19,906	$239,298

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$19,577,537	$19,915,645	$21,746,131	$-338,108
2024	$19,455,856	$18,993,401	$21,397,392	$462,455
2023	$18,201,629	$18,404,814	$24,626,095	$-203,185
2022	$16,325,912	$15,855,341	$18,840,338	$470,571
2021	$13,505,364	$13,461,700	$16,913,177	$43,664
2020	$14,312,975	$14,928,149	$14,512,633	$-615,174
2019	$16,408,898	$18,082,993	$16,113,610	$-1,674,095

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES