TELEVISION BUREAU OF ADVERTISING INC

EIN: 131777183

NEW YORK, NY

Total Revenue
$8,909,962
Total Expenses
$8,658,300
Total Assets
$11,374,559
Net Assets
$8,231,009
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1954
Legal Domicile
NY
Principal Officer
STEVE LANZANO
Phone
2128912214
Tax Period
2023-01-01 to 2023-12-31

TELEVISION BUREAU OF ADVERTISING INC, founded in 1954, is a community nonprofit that reported $8.9M in total revenue in fiscal year 2023.

Mission

THE TELEVISION BUREAU OF ADVERTISING (TVB) IS THE NOT-FOR-PROFIT TRADE ASSOCIATION REPRESENTING AMERICA'S LOCAL BROADCAST TELEVISION INDUSTRY. ITS MEMBERS INCLUDE U.S. TELEVISION STATIONS, TELEVISION BROADCAST GROUPS, ADVERTISING SALES REPS, SYNDICATORS, INTERNATIONAL BROADCASTERS AND ASSOCIATE MEMBERS. TVB'S PURPOSE IS TO PROMOTE THE USE OF LOCAL BROADCAST TELEVISION TO THE ADVERTISING COMMUNITY AND WORKS TO DEVELOP ADVERTISING DOLLARS ACROSS THE MEDIUM'S MULTIPLE PLATFORMS, INCLUDING ON-AIR, OTT, CONNECTED TV, ONLINE AND MOBILE.

Program Service Accomplishments

Program 1

TVB PROVIDES A DIVERSE RANGE OF TOOLS AND RESOURCES, INCLUDING ITS WEBSITE, TO SUPPORT ITS MEMBERS AND TO HELP ADVERTISER MAKE THE BEST USE OF LOCAL AD DOLLARS TO EFFECTIVELY REACH THEIR TARGET...

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TVB PROVIDES A DIVERSE RANGE OF TOOLS AND RESOURCES, INCLUDING ITS WEBSITE, TO SUPPORT ITS MEMBERS AND TO HELP ADVERTISER MAKE THE BEST USE OF LOCAL AD DOLLARS TO EFFECTIVELY REACH THEIR TARGET AUDIENCE. DURING 2023, TVB SERVED OVER 750 MEMBERS, HELD AN IN PERSON EXECUTIVE SUMMIT AND A VIRTUAL FORWARD CONFERENCE WITH 5,000 ATTENDEES AND PUBLISHED SEVERAL RESEARCH REPORTS ON ITS WEBSITE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $8,707,176
Investment Income $80,286
Other Revenue $122,500
TOTAL REVENUE $8,909,962

Expense Breakdown

Grants Paid $1,719
Salaries & Benefits $5,065,386
Fundraising Expenses $0
Other Expenses $3,591,195
TOTAL EXPENSES $8,658,300

Year-over-Year Comparison

2023 2022 Change
Revenue $8,909,962 $8,758,911 +0.0%
Expenses $8,658,300 $8,623,599 +0.0%
Net Income $251,662 $135,312 +0.9%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
32
Independent Members
31
Employees
25
Volunteers
37

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$1,256,680
Total Directors
38
$1,018,924
Key Employees
3
$1,227,160
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
STEVE LANZANO PRESIDENT & CEO 40.00
Officer Director
$972,706 $46,218 $1,018,924
MISSY EVENSON CHAIR 1.00
Officer Director
$0 $0 $0
ERIC MEYROWITZ TREASURER 1.00
Officer Director
$0 $0 $0
ANDY ALFORD DIRECTOR 1.00
Director
$0 $0 $0
ARTHUR ALTMAN DIRECTOR 1.00
Director
$0 $0 $0
CATHERINE BADALAMENTE DIRECTOR (THROUGH 9/14/23) 1.00
Director
$0 $0 $0
ROBERT BREEN DIRECTOR (FROM 10/6/23) 1.00
Director
$0 $0 $0
PAUL BRIGGS DIRECTOR (FROM 4/17/23) 1.00
Director
$0 $0 $0
CRAIG BROITMAN DIRECTOR 1.00
Director
$0 $0 $0
JIM BURKE DIRECTOR (THROUGH 7/31/23) 1.00
Director
$0 $0 $0
BRIAN BURNS DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL CHICO DIRECTOR 1.00
Director
$0 $0 $0
PAUL CURRAN DIRECTOR (THROUGH 2/17/23) 1.00
Director
$0 $0 $0
LARRY DELIA DIRECTOR 1.00
Director
$0 $0 $0
PATRICK DONNELLY DIRECTOR 1.00
Director
$0 $0 $0
SARA GALLEGOS DIRECTOR 1.00
Director
$0 $0 $0
ANN HAILER DIRECTOR 1.00
Director
$0 $0 $0
ZACK HERNANDEZ DIRECTOR 1.00
Director
$0 $0 $0
ROBERT HUBBARD DIRECTOR 1.00
Director
$0 $0 $0
MATT JAQUINT DIRECTOR (FROM 5/23/23) 1.00
Director
$0 $0 $0
RAY KARCZEWSKI DIRECTOR 1.00
Director
$0 $0 $0
DAVID LOUGEE DIRECTOR 1.00
Director
$0 $0 $0
LEO MACCOURTNEY DIRECTOR 1.00
Director
$0 $0 $0
JULIO MARENGHI DIRECTOR (THROUGH 10/1/23) 1.00
Director
$0 $0 $0
CHAD MATTHEWS DIRECTOR (FROM 5/8/23) 1.00
Director
$0 $0 $0
DEBORAH MCDERMOTT DIRECTOR 1.00
Director
$0 $0 $0
ADAM MONACO DIRECTOR (THROUGH 5/8/23) 1.00
Director
$0 $0 $0
MATT NABER DIRECTOR (FROM 10/6/23) 1.00
Director
$0 $0 $0
TOM O'BRIEN DIRECTOR 1.00
Director
$0 $0 $0
DEBRA OCONNELL DIRECTOR 1.00
Director
$0 $0 $0
PATRICK PAOLINI DIRECTOR (FROM 9/14/23) 1.00
Director
$0 $0 $0
ANTONIO ROMAN DIRECTOR 1.00
Director
$0 $0 $0
STEPHANIE SLAGLE DIRECTOR (FROM 9/14/23) 1.00
Director
$0 $0 $0
BOB SMITH DIRECTOR (THROUGH 4/13/23) 1.00
Director
$0 $0 $0
VALARI STAAB DIRECTOR 1.00
Director
$0 $0 $0
BECKY SWAN DIRECTOR (FROM 4/17/23) 1.00
Director
$0 $0 $0
PAUL TRELSTAD DIRECTOR 1.00
Director
$0 $0 $0
LOUIS WALL DIRECTOR 1.00
Director
$0 $0 $0
CHRIS CARR SVP, CFO 40.00
Officer
$212,133 $25,623 $237,756
ABBY AUERBACH EVP, COO 40.00
Key Emp
$439,297 $45,252 $484,549
BRAD SEITTER EVP, LOCAL & NAT'L BD 40.00
Key Emp
$367,556 $43,529 $411,085
HADASSA GERBER EVP, CHIEF RESEARCH OFFICER 40.00
Key Emp
$291,222 $40,304 $331,526
BRIAN ALLERS SVP, BD 40.00
Highest
$245,164 $43,341 $288,505
BRIAN WEXLER SVP, BD 40.00
Highest
$249,825 $22,487 $272,312
CLAIRE WALTER VP, CREATIVE 40.00
Highest
$172,673 $24,028 $196,701
ANNE CONWAY VP, WEB SYSTEMS 40.00
Highest
$119,377 $18,079 $137,456
ARLENE FONG VP, ACCOUNTING 40.00
Highest
$120,550 $20,318 $140,868
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $8,909,962 $8,658,300 $11,374,559 $251,662
2022 $8,758,911 $8,623,599 $9,014,223 $135,312
2021 $8,682,218 $7,807,547 $8,780,795 $874,671
2020 $8,446,694 $7,741,906 $7,907,938 $704,788
2019 $8,682,924 $7,779,262 $7,010,194 $903,662
2018 $7,888,318 $7,443,173 $5,597,618 $445,145
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