MEDIA RATING COUNCIL INC

EIN: 131996451

NEW YORK, NY

Total Revenue
$3,166,242
Total Expenses
$3,272,650
Total Assets
$3,854,035
Net Assets
$1,000,166
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1963
Legal Domicile
DE
Principal Officer
GEORGE W IVIE
Phone
2129720300
Tax Period
2024-01-01 to 2024-12-31

MEDIA RATING COUNCIL INC, founded in 1963, is a community nonprofit that reported $3.2M in total revenue in fiscal year 2024.

Mission

SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEASUREMENT SERVICES; TO PROVIDE AND ADMINISTER AN AUDIT SYSTEM DESIGNED TO INFORM USERS AS TO WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA AND PROCEDURES DEVELOPED.

Program Service Accomplishments

Program 1
Expenses: $2,567,124 Revenue: $2,992,789

DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY...

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DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY WITH THE CRITERIA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $2,992,789
Investment Income $173,453
Other Revenue $0
TOTAL REVENUE $3,166,242

Expense Breakdown

Grants Paid $0
Salaries & Benefits $2,394,744
Fundraising Expenses $0
Program Expenses $2,567,124
Other Expenses $877,906
TOTAL EXPENSES $3,272,650

Year-over-Year Comparison

2024 2023 Change
Revenue $3,166,242 $3,210,723 0.0%
Expenses $3,272,650 $3,230,222 +0.0%
Net Income $-106,408 $-19,499 +4.5%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
171
Independent Members
171
Employees
7
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$662,934
Total Directors
171
$0
Key Employees
2
$775,639
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MICHELLE ABREU BOARD MEMBER 1.00
Director
$0 $0 $0
SCOTT ANEKSTEIN BOARD MEMBER 1.00
Director
$0 $0 $0
JOANNE ARNOLD BOARD MEMBER 1.00
Director
$0 $0 $0
RICHARD AWDEH BOARD MEMBER 1.00
Director
$0 $0 $0
ANNA BAGER BOARD MEMBER 1.00
Director
$0 $0 $0
PAUL BALLEW BOARD MEMBER 1.00
Director
$0 $0 $0
JACKSON BAZLEY BOARD MEMBER 1.00
Director
$0 $0 $0
DANI BENOWITZ BOARD MEMBER 1.00
Director
$0 $0 $0
HEBE BERGER BOARD MEMBER 1.00
Director
$0 $0 $0
BRENDAN BEVAN BOARD MEMBER 1.00
Director
$0 $0 $0
AARTI BHASKARAN BOARD MEMBER 1.00
Director
$0 $0 $0
KATHLEEN BOHAN BOARD MEMBER 1.00
Director
$0 $0 $0
NATHALIE BORDES BOARD MEMBER 1.00
Director
$0 $0 $0
MIKE BREGMAN BOARD MEMBER 1.00
Director
$0 $0 $0
JOE BROOKS BOARD MEMBER 1.00
Director
$0 $0 $0
ERIC BRUCE BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN BURNS BOARD MEMBER 1.00
Director
$0 $0 $0
LAURIE BURNS-LARSON BOARD MEMBER 1.00
Director
$0 $0 $0
MIKE BUSTELL SECRETARY/TREASURER 1.00
Officer Director
$0 $0 $0
DAN CARLIN BOARD MEMBER 1.00
Director
$0 $0 $0
ANN CASEY BOARD MEMBER 1.00
Director
$0 $0 $0
CELESTE CASTLE BOARD MEMBER 1.00
Director
$0 $0 $0
LORI CATRON BOARD MEMBER 1.00
Director
$0 $0 $0
NICHOLAS CAVALIERE BOARD MEMBER 1.00
Director
$0 $0 $0
ERIC CAVANAUGH BOARD MEMBER 1.00
Director
$0 $0 $0
BILL CHAMBERS BOARD MEMBER 1.00
Director
$0 $0 $0
RACHEL CHAN BOARD MEMBER 1.00
Director
$0 $0 $0
FRANK CHAO BOARD MEMBER 1.00
Director
$0 $0 $0
STACY CHATZ BOARD MEMBER 1.00
Director
$0 $0 $0
STEVE CHESTER BOARD MEMBER 1.00
Director
$0 $0 $0
JESSICA CHONODY BOARD MEMBER 1.00
Director
$0 $0 $0
YALE COHEN BOARD MEMBER 1.00
Director
$0 $0 $0
JILL COOK BOARD MEMBER 1.00
Director
$0 $0 $0
DALE COONS EX-OFFICIO, BOARD CHAIR 1.00
Officer Director
$0 $0 $0
CHRIS COWLBECK BOARD MEMBER, OOH CHAIR 1.00
Officer Director
$0 $0 $0
MARCI CRAWFORD BOARD MEMBER 1.00
Director
$0 $0 $0
ELLEN CRAWLEY BOARD MEMBER 1.00
Director
$0 $0 $0
IDALIA CRUZ BOARD MEMBER 1.00
Director
$0 $0 $0
LAURA DALEY BOARD MEMBER 1.00
Director
$0 $0 $0
NICHOLAS DALY BOARD MEMBER 1.00
Director
$0 $0 $0
KANISHKA DAS BOARD MEMBER 1.00
Director
$0 $0 $0
JUDY DAVEY INTERNATIONAL CHAIR 1.00
Officer Director
$0 $0 $0
MOLLY DAVIS BOARD MEMBER 1.00
Director
$0 $0 $0
KERI DEGROOTE BOARD MEMBER 1.00
Director
$0 $0 $0
FRANK DEMAURO BOARD MEMBER 1.00
Director
$0 $0 $0
KOENRAAD DERIDDER BOARD MEMBER 1.00
Director
$0 $0 $0
JULIE DETRAGLIA BOARD MEMBER 1.00
Director
$0 $0 $0
GRETCHEN DIBLE BOARD MEMBER 1.00
Director
$0 $0 $0
MARCELA DORIA BOARD MEMBER 1.00
Director
$0 $0 $0
LEI DURAN BOARD MEMBER 1.00
Director
$0 $0 $0
ASMITA EKBOTE BOARD MEMBER 1.00
Director
$0 $0 $0
ANGELINA ENG BOARD MEMBER 1.00
Director
$0 $0 $0
CESAR ESPINOZA BOARD MEMBER 1.00
Director
$0 $0 $0
MARIEL ESTRADA BOARD MEMBER 1.00
Director
$0 $0 $0
SEAN FASSETT BOARD MEMBER 1.00
Director
$0 $0 $0
ROB FAVRE BOARD MEMBER 1.00
Director
$0 $0 $0
SHERYL FELDINGER BOARD MEMBER 1.00
Director
$0 $0 $0
LAINIE FERTICK BOARD MEMBER 1.00
Director
$0 $0 $0
GABE FISHBEIN BOARD MEMBER 1.00
Director
$0 $0 $0
KYM FRANK BOARD MEMBER 1.00
Director
$0 $0 $0
KATHERINE FREELEY BOARD MEMBER 1.00
Director
$0 $0 $0
FRANK FRIEDMAN BOARD MEMBER 1.00
Director
$0 $0 $0
ROB FRYDLEWICZ BOARD MEMBER 1.00
Director
$0 $0 $0
KATHERINE FULLER BOARD MEMBER 1.00
Director
$0 $0 $0
HADASSA GERBER BOARD MEMBER 1.00
Director
$0 $0 $0
JENNIFER GETSON BOARD MEMBER 1.00
Director
$0 $0 $0
JAY GOEBEL BOARD MEMBER 1.00
Director
$0 $0 $0
ED GORDON BOARD MEMBER 1.00
Director
$0 $0 $0
NICOLAS GRAND BOARD MEMBER 1.00
Director
$0 $0 $0
MATT GREEN BOARD MEMBER 1.00
Director
$0 $0 $0
CHARLIE GREENBERG BOARD MEMBER 1.00
Director
$0 $0 $0
NICOLAS GUENNEC BOARD MEMBER 1.00
Director
$0 $0 $0
SHAUNAGH GUINNESS BOARD MEMBER 1.00
Director
$0 $0 $0
KAILYN HARTMANN BOARD MEMBER 1.00
Director
$0 $0 $0
TODD HASSENFELT BOARD MEMBER 1.00
Director
$0 $0 $0
JOE HEARN BOARD MEMBER 1.00
Director
$0 $0 $0
GARY HELLER BOARD MEMBER 1.00
Director
$0 $0 $0
LISA HERDMAN BOARD MEMBER 1.00
Director
$0 $0 $0
TOM HICKS BOARD MEMBER 1.00
Director
$0 $0 $0
NOELLE HUYNH BOARD MEMBER 1.00
Director
$0 $0 $0
JAE HEE HWANG BOARD MEMBER 1.00
Director
$0 $0 $0
ASHWINI KARANDIKAR BOARD MEMBER 1.00
Director
$0 $0 $0
HELEN KATZ BOARD MEMBER 1.00
Director
$0 $0 $0
BERJ KAZANJIAN BOARD MEMBER 1.00
Director
$0 $0 $0
FLORA KELLY BOARD MEMBER 1.00
Director
$0 $0 $0
BRENDAN KELLY DIGITAL CHAIR) 1.00
Officer Director
$0 $0 $0
JASON KINT BOARD MEMBER 1.00
Director
$0 $0 $0
JASON KUNKEL-DE CESERO BOARD MEMBER 1.00
Director
$0 $0 $0
ELISSA LEE BOARD MEMBER 1.00
Director
$0 $0 $0
PETER LEIMBACH BOARD MEMBER 1.00
Director
$0 $0 $0
SHELDON LEVY BOARD MEMBER 1.00
Director
$0 $0 $0
JUSTIN LEWIS BOARD MEMBER 1.00
Director
$0 $0 $0
JULIETA LISCOVSKY BOARD MEMBER 1.00
Director
$0 $0 $0
ALEJANDRA LOPEZ BOARD MEMBER 1.00
Director
$0 $0 $0
PAOLO LUGIATO BOARD MEMBER 1.00
Director
$0 $0 $0
CATHERINE MACLEOD BOARD MEMBER 1.00
Director
$0 $0 $0
CHARBEL MAHKOUL BOARD MEMBER 1.00
Director
$0 $0 $0
ANNETTE MALAVE BOARD CHAIR 1.00
Officer Director
$0 $0 $0
ANDREW MARCUS BOARD MEMBER 1.00
Director
$0 $0 $0
LUCY MARKOWITZ BOARD MEMBER 1.00
Director
$0 $0 $0
ISABEL MASSEY BOARD MEMBER 1.00
Director
$0 $0 $0
HECTOR MATUS BOARD MEMBER 1.00
Director
$0 $0 $0
BOB MCALLAN BOARD MEMBER 1.00
Director
$0 $0 $0
DAN MCDONALD BOARD MEMBER 1.00
Director
$0 $0 $0
DAN MCDONALD BOARD MEMBER 1.00
Director
$0 $0 $0
SCOTT MCDONALD BOARD MEMBER 1.00
Director
$0 $0 $0
STEVE MCGOWAN BOARD MEMBER 1.00
Director
$0 $0 $0
BILL MERKEL BOARD MEMBER 1.00
Director
$0 $0 $0
BECKY MEYER BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN MILLER BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN MOSSAWIR BOARD MEMBER 1.00
Director
$0 $0 $0
HARIKESH NAIR BOARD MEMBER 1.00
Director
$0 $0 $0
JOSH NEWMAN BOARD MEMBER 1.00
Director
$0 $0 $0
KERSTIN NIEDERAUER-KOPF BOARD MEMBER 1.00
Director
$0 $0 $0
NO REPRESENTATIVE BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN NUDING BOARD MEMBER 1.00
Director
$0 $0 $0
TOM O'BRIEN BOARD MEMBER 1.00
Director
$0 $0 $0
IKECHI OKORONKWO BOARD MEMBER 1.00
Director
$0 $0 $0
ARIANNA ORPELLO BOARD MEMBER 1.00
Director
$0 $0 $0
SCOTT OSBORNE BOARD MEMBER 1.00
Director
$0 $0 $0
ALVARO PALACIOS BOARD MEMBER 1.00
Director
$0 $0 $0
SUZANA PAMPLONA BOARD MEMBER 1.00
Director
$0 $0 $0
HETAL PATEL BOARD MEMBER 1.00
Director
$0 $0 $0
MIKE PERCIACCANTE BOARD MEMBER 1.00
Director
$0 $0 $0
PAUL PHAM BOARD MEMBER 1.00
Director
$0 $0 $0
JOE PINSKY BOARD MEMBER 1.00
Director
$0 $0 $0
RON PLANTE BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN PRUITT BOARD MEMBER 1.00
Director
$0 $0 $0
ARUN RAMASWAMY BOARD MEMBER 1.00
Director
$0 $0 $0
KUMAR RAO BOARD MEMBER 1.00
Director
$0 $0 $0
BETSY RELLA BOARD MEMBER 1.00
Director
$0 $0 $0
IAN REMILLARD BOARD MEMBER 1.00
Director
$0 $0 $0
DON ROBERT BOARD MEMBER 1.00
Director
$0 $0 $0
HEATHER ROFF BOARD MEMBER 1.00
Director
$0 $0 $0
ANDERS RUNE BOARD MEMBER 1.00
Director
$0 $0 $0
AARON SABOL BOARD MEMBER 1.00
Director
$0 $0 $0
JESUS SALAS BOARD MEMBER 1.00
Director
$0 $0 $0
JUSTIN SAMPSON BOARD MEMBER 1.00
Director
$0 $0 $0
ALEX SARTEL BOARD MEMBER 1.00
Director
$0 $0 $0
ROBERT SCHAEFFNER BOARD MEMBER 1.00
Director
$0 $0 $0
PETER SCHWARTZSTEIN BOARD MEMBER 1.00
Director
$0 $0 $0
PETER SEDLARCIK BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID SHIFFMAN BOARD MEMBER 1.00
Director
$0 $0 $0
CHRIS SHOOLIS BOARD MEMBER 1.00
Director
$0 $0 $0
KATE SIRKIN BOARD MEMBER 1.00
Director
$0 $0 $0
MARLA SKIKO BOARD MEMBER 1.00
Director
$0 $0 $0
WILL SOMERS BOARD MEMBER 1.00
Director
$0 $0 $0
ALEX SONG BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN SPADARO BOARD MEMBER 1.00
Director
$0 $0 $0
DAVID SPENCER BOARD MEMBER 1.00
Director
$0 $0 $0
TRACI SPIEGELMAN BOARD MEMBER 1.00
Director
$0 $0 $0
TONY SQUIRES BOARD MEMBER 1.00
Director
$0 $0 $0
ANDY SRIUBAS BOARD MEMBER 1.00
Director
$0 $0 $0
KEVIN STUART TV CHAIR 1.00
Director
$0 $0 $0
RADHA SUBRAMANYAM BOARD MEMBER 1.00
Director
$0 $0 $0
KIMBERLY SUGDEN BOARD MEMBER 1.00
Director
$0 $0 $0
OSCAR TAYLOR BOARD MEMBER 1.00
Director
$0 $0 $0
ROBIN TRIPLETT BOARD MEMBER 1.00
Director
$0 $0 $0
KAVITA VAZIRANI BOARD MEMBER 1.00
Director
$0 $0 $0
MARCOS VINICIUS DA SILVA VIEIRA BOARD MEMBER 1.00
Director
$0 $0 $0
KATIE VOGT BOARD MEMBER 1.00
Director
$0 $0 $0
AMY VOKES BOARD MEMBER 1.00
Director
$0 $0 $0
PEGGY WANG BOARD MEMBER 1.00
Director
$0 $0 $0
XIA WEIYI BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN WEST BOARD MEMBER 1.00
Director
$0 $0 $0
AMANDA WHITE BOARD MEMBER 1.00
Director
$0 $0 $0
TED WHITE BOARD MEMBER 1.00
Director
$0 $0 $0
JULIANA WURZBURGER BOARD MEMBER 1.00
Director
$0 $0 $0
TONY YEE BOARD MEMBER 1.00
Director
$0 $0 $0
MITCH ZAYAS BOARD MEMBER 1.00
Director
$0 $0 $0
TOM ZIANGAS BOARD MEMBER 1.00
Director
$0 $0 $0
GEORGE IVIE CEO, EXECUTIVE DIRECTOR 40.00
Officer
$629,374 $33,560 $662,934
RONALD PINELLI SVP, DIGITAL RESEARCH AND 40.00
Key Emp
$449,026 $47,303 $496,329
ANTHONY TORRIERI SVP, ASSOCIATE DIRECTOR 40.00
Key Emp
$257,935 $21,375 $279,310
LARIS OLIVERI MEDIA RESEARCH AUDIT PROJE 40.00
Highest
$359,406 $15,997 $375,403
ALBANA GASHI EXECUTIVE ASSISTANT 40.00
Highest
$158,845 $29,212 $188,057
CAROL GONZALEZ OFFICE & FINANCE MGR 40.00
Highest
$141,910 $15,997 $157,907
HANNAH BOLCAR DIRECTOR, MEASUREMENT AUDIT OPER 40.00
Highest
$169,167 $0 $169,167
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $3,166,242 $3,272,650 $3,854,035 $-106,408
2023 $3,210,723 $3,230,222 $2,654,665 $-19,499
2022 $3,173,236 $3,145,197 $2,933,862 $28,039
2021 $2,584,985 $2,981,132 $4,139,238 $-396,147
2020 $2,478,664 $2,885,605 $3,447,494 $-406,941
2019 $2,681,746 $2,902,904 $3,315,614 $-221,158
2018 $2,673,598 $2,540,108 $3,506,516 $133,490
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