AMERICAN ADVERTISING FEDERATION INC

EIN: 132581875

WASHINGTON, DC

Total Revenue
$8,774,905
Total Expenses
$8,418,010
Total Assets
$5,887,023
Net Assets
$3,348,810
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1967
Legal Domicile
NY
Principal Officer
R STEPHEN PACHECO
Phone
2028980089
Tax Period
2024-07-01 to 2025-06-30

AMERICAN ADVERTISING FEDERATION INC, founded in 1967, is a community nonprofit that reported $8.8M in total revenue in fiscal year 2024. Revenue surged 26% from the prior year, signaling strong growth momentum. Expenses of $8.4M left a modest 4% surplus.

Mission

TO PROVIDE LEADERSHIP AND CULTIVATE, PROMOTE AND DISSEMINATE KNOWLEDGE AND INFORMATION ON ISSUES INVOLVING AND AFFECTING ADVERTISING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,539,270
Program Service Revenue $5,044,260
Investment Income $49,655
Other Revenue $141,720
TOTAL REVENUE $8,774,905

Expense Breakdown

Grants Paid $127,750
Salaries & Benefits $3,069,861
Fundraising Expenses $0
Program Expenses $5,789,086
Other Expenses $5,220,399
TOTAL EXPENSES $8,418,010

Year-over-Year Comparison

2024 2023 Change
Revenue $8,774,905 $6,969,669 +0.3%
Expenses $8,418,010 $6,960,597 +0.2%
Net Income $356,895 $9,072 +38.3%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
103
Independent Members
102
Employees
20
Volunteers
1000

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
19
$622,848
Total Directors
103
$622,848
Key Employees
2
$447,001
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ADLMAN EVAN CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
AUSTEN DANIELLE CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
B OSBORN JOHN CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
BAMBERGER JACK CHAIR 1.50
Officer Director
$0 $0 $0
BARRERA AB DISTRICT 10 1.50
Director
$0 $0 $0
BEAMAN BETHANY DISTRICT 5 1.50
Director
$0 $0 $0
BELL DAVID CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
BERESFORD-HILL CHRIS CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
BERNER BRIAN CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
BOILER JOHN ASSISTANT SECRETARY 1.50
Officer Director
$0 $0 $0
BORGES CHRISTIAN HONORARY DIRECTOR 1.50
Director
$0 $0 $0
BRIMMER ANDREA CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
BROWNING PEARSON HEIDI CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
CAMPBELL DAVID AMERICAN ADVERTISING AWARDS CHAIR 1.50
Officer Director
$0 $0 $0
CLARK WENDY CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
CLAYTON CAROLINE CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
COOKE BRANDON SECRETARY 1.50
Officer Director
$0 $0 $0
COOPER CHRISTY CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
COOPER III FRANK CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
COTRUPE COURTNEY CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
CRAWFORD CHRIS CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
CRONK JO CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
DAO ALEXANDER CORPORATE CMTE. VICE CHAIR (WEST) 1.50
Director
$0 $0 $0
DOEBEREINER KIMBERLY CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
EDMUND DATRI JAMES PRESIDENT EMERITUS 1.50
Director
$0 $0 $0
ELLIS STEVEN CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
FARRIOR LEIGH IMMEDIATE PAST CHAIR 1.50
Director
$0 $0 $0
FERRO RITA CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
FISHMAN DANNY CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
GAMMILL CHRISTAL COG WESTERN REGION CHAIR 1.50
Officer Director
$0 $0 $0
GOETZ JENNIFER DISTRICT 9 1.50
Director
$0 $0 $0
GRAF CARMEN CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
GRAHAM EMILY CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
GRIFFIN JACK CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
GULIN-MERLE MARIE CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
HAGELSTEIN BILL CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
HALVORSON JON CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
HANSON CHRISSIE CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
HARPER MARCUS CORPORATE CMTE. CHAIR 1.50
Officer Director
$0 $0 $0
HEATH TY CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
HERNDON STEPHANIE DISTRICT 4 1.50
Director
$0 $0 $0
HOUCK BILL HONORARY DIRECTOR 1.50
Director
$0 $0 $0
JAMES GREG CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
JOLLEY LENZA COUNCIL OF GOVERNORS VICE CHAIR 1.50
Director
$0 $0 $0
KASSAN MICHAEL CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
KELLEHER KIM CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
KELLEY JACKI VICE CHAIR 1.50
Officer Director
$0 $0 $0
KELLY MIKE HONORARY DIRECTOR 1.50
Director
$0 $0 $0
KERR REDNISS ANDREA CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
KRITZMAN STEVEN CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
LAM PAUL DISTRICT 13 1.50
Director
$0 $0 $0
LEMPE BILL DISTRICT 8 1.50
Director
$0 $0 $0
LEWIS LYNN CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
LIN HELEN IMMEDIATE PAST CHAIR/CHAIRMAN'S ADVISORY COUNCIL C 1.50
Officer Director
$0 $0 $0
LINDER RYAN CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
LOPEZ SIMON DISTRICT 15 1.50
Director
$0 $0 $0
MANGANIELLO AMY CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
MARMON SHEILA DIGITAL CHAIR 1.50
Officer Director
$0 $0 $0
MARTIN ROSS CORPORATE CMTE. VICE CHAIR (EAST) 1.50
Officer Director
$0 $0 $0
MAYERNIK JOSEPH DISTRICT 2 1.50
Director
$0 $0 $0
MCCABE MICK CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
MCCUIN BOB CORPORATE MEMBER - MEDIA 1.50
Director
$0 $0 $0
MCGEE MARTIN DISTRICT 11 1.50
Director
$0 $0 $0
MCLEAN GORDON EX OFFICIO MEMBER 1.50
Director
$0 $0 $0
MCMENNAMIN JOHN CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
MEADOWS ERNEST MOSAIC COUNCIL CHAIR 1.50
Officer Director
$0 $0 $0
MESSINGER DAVID CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
MICHELOTTI CARLA GOVERNMENT AFFAIRS CHAIR; CHAIRMAN'S ADVISORY COUN 1.50
Officer Director
$0 $0 $0
MILLNER JAMAL DISTRICT 3 1.50
Director
$0 $0 $0
NARRAI ANDY TREASURER 1.50
Officer Director
$0 $0 $0
NATIVIDAD TIM CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
NORTON JIM CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
PACHECO STEVE PRESIDENT & CEO 1.50
Officer Director
$591,544 $31,304 $622,848
PAHADE NICK CORPORATE MEMBER - AT -LARGE 35.00
Director
$0 $0 $0
PAUL ELIZABETH CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
PAULL CLAIRE CORPORATE MEMBER - AD TECH 1.50
Director
$0 $0 $0
PERRY DAVE DISTRICT 6 1.50
Director
$0 $0 $0
PICARD SOCHE CORPORATE CMTE. VICE CHAIR (CENTRAL) 1.50
Officer Director
$0 $0 $0
PRICE STEPHANIE COUNCIL OF GOVERNORS CHAIR 1.50
Officer Director
$0 $0 $0
R WARREN TIFFANY CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
RABSTEJNEK NICHOLS NANCY HONORARY DIRECTOR 1.50
Director
$0 $0 $0
RICHMAN AMANDA CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
RODRIGUEZ ERIKA AD 2 NATIONAL 1.50
Director
$0 $0 $0
ROFFINO TRINA CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
ROSSI LAUREL ASSISTANT TREASURER 1.50
Director
$0 $0 $0
SHEETS JEFF NEEC CHAIR 1.50
Officer Director
$0 $0 $0
SHERMAN LISA EX OFFICIO MEMBER 1.50
Director
$0 $0 $0
SNYDER WALLY PRESIDENT EMERITUS 1.50
Director
$0 $0 $0
SOBOL AARON CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
STEFFKE SHANNON COG CENTRAL REGION CHAIR 1.50
Officer Director
$0 $0 $0
STODDART RICH CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
SULLIVAN CATHERINE CORPORATE MEMBER - AT -LARGE 1.50
Director
$0 $0 $0
SWITZER ANNIE DISTRICT 14 1.50
Director
$0 $0 $0
TELENCIO MEGAN COG EASTERN REGION CHAIR 1.50
Officer Director
$0 $0 $0
THIGPEN KURT COUNCIL OF GOVERNORS SECRETARY-TREASURER 1.50
Director
$0 $0 $0
TURNBULL TYLER CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
VAN KIRK ADRIANE DISTRICT 7 1.50
Director
$0 $0 $0
VARGAS VALERIE CORPORATE MEMBER - ADVERTISER 1.50
Director
$0 $0 $0
WALPERT LEVY TARA CHAIRMAN'S ADVISORY COUNCIL 1.50
Director
$0 $0 $0
WALTON AARON CORPORATE MEMBER - AGENCY 1.50
Director
$0 $0 $0
WHEELER ROBERT CORPORATE MEMBER - AT -LARGE 35.00
Director
$0 $0 $0
WOOLMINGTON PAUL CORPORATE MEMBER - AT -LARGE 35.00
Director
$0 $0 $0
ZUPKOW ELIZABETH DISTRICT 12 35.00
Director
$0 $0 $0
RECTOR CLARK EXECUTIVE VICE PRESIDENT 35.00
Key Emp
$160,309 $15,708 $176,017
RUBIN LISA EVP, CORPORATE PARTNERSHIP 35.00
Key Emp
$222,760 $48,224 $270,984
LIPSCOMB ADRIANNE VICE PRESIDENT, CREATIVE S 35.00
Highest
$120,627 $0 $120,627
QUEEN CANDANCE DANIELLE EVP, MOSAIC CENTER 35.00
Highest
$148,208 $13,141 $161,349
REEVES DAWN R EVP, CLUB SERVICES, MEMBER 35.00
Highest
$148,739 $634 $149,373
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $8,774,905 $8,418,010 $5,887,023 $356,895
2024 $6,969,669 $6,960,597 $5,383,120 $9,072
2023 $7,266,425 $6,362,478 $6,285,917 $903,947
2022 $8,213,911 $5,272,389 $4,224,090 $2,941,522
2021 $3,070,319 $3,016,593 $2,217,542 $53,726
2020 $3,376,147 $4,906,286 $1,982,884 $-1,530,139
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