AMERICAN PRESS INSTITUTE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1971

Legal Domicile

Principal Officer

DANIELLE COFFEY

Phone

5713661140

Tax Period

2024-01-01 to 2024-12-31

AMERICAN PRESS INSTITUTE INC, founded in 1971, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $10.2M in total revenue in fiscal year 2024. Revenue surged 189% from the prior year, signaling strong growth momentum. The organization ran a surplus of $5.1M, a strong 50% operating margin.

Mission

AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.

Program Service Accomplishments

Program 1

Expenses: $895,215 Revenue: $456,277

METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM...

Program 2

Expenses: $646,261

TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT...

TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.

Program 3

Expenses: $361,099 Revenue: $37,426

TRUSTING NEWS PROJECT: THE TRUSTING NEWS PROJECT AIMS TO DEMYSTIFY TRUST IN NEWS AND EMPOWER JOURNALISTS TO DEMONSTRATE CREDIBILITY AND ACTIVELY EARN TRUST. IN A CONTINUAL CYCLE OF RESEARCH, LEARNING AND SHARING WITH THE INDUSTRY, THEY EXPLORE HOW TO INCORPORATE TRUST-BUILDING INTO JOURNALISM'S STANDARDS AND PRACTICES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,350,237

Program Service Revenue $754,844

Investment Income $8,130,392

Other Revenue $0

TOTAL REVENUE $10,235,473

Expense Breakdown

Grants Paid $468,123

Salaries & Benefits $2,678,653

Fundraising Expenses $0

Program Expenses $2,728,180

Other Expenses $1,995,255

TOTAL EXPENSES $5,142,031

Year-over-Year Comparison

	2024	2023	Change
Revenue	$10,235,473	$3,537,218	+1.9%
Expenses	$5,142,031	$5,631,452	-0.1%
Net Income	$5,093,442	$-2,094,234	-3.4%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$2,048,062

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BARBARA W WALL	CHAIR	1.00	Officer Director	$0	$0	$0
MARK E ALDMAN	MEMBER	1.00	Director	$0	$0	$0
DAN KROCKMALNIC	MEMBER	1.00	Director	$0	$0	$0
CHRIS ARGENTIERI	MEMBER	1.00	Director	$0	$0	$0
PAULETTE BROWN-HINDS	MEMBER	1.00	Director	$0	$0	$0
MARK G CONTRERAS	MEMBER	1.00	Director	$0	$0	$0
ALEXANDRIA MACCALLUM	MEMBER	1.00	Director	$0	$0	$0
DOUG MITCHELL	MEMBER	1.00	Director	$0	$0	$0
MARK W NEWHOUSE	MEMBER	1.00	Director	$0	$0	$0
AMANDA ZAMORA	MEMBER	1.00	Director	$0	$0	$0
GERALDINE MORIBA	MEMBER	1.00	Director	$0	$0	$0
ROSS MCDUFFIE	MEMBER	1.00	Director	$0	$0	$0
S MITRA KALITA	MEMBER	1.00	Director	$0	$0	$0
STEVE GROVE	MEMBER	1.00	Director	$0	$0	$0
DANIELLE COFFEY	PRESIDENT & CEO	15.00	Officer	$0	$28,957	$988,495
ROBERT WALDEN	CFO	15.00	Officer	$0	$28,340	$537,377
MICHAEL BOLDEN	EXECUTIVE DIRECTOR	40.00	Officer	$481,360	$40,830	$522,190
SAMANTHA RAGLAND	VP, JOURNALISM PROGRAMS	40.00	Highest	$195,506	$31,334	$226,840
GWENDOLYN VARGO	DIRECTOR OF READER	40.00	Highest	$180,496	$29,564	$210,060
ELITE TRUONG	VP, PRODUCT STRATEGY	40.00	Highest	$186,506	$21,226	$207,732
EMILY RISTOW	SENIOR DIRECTOR	40.00	Highest	$146,483	$19,943	$166,426
LETRELL CRITTENDEN	DIR OF INCLUSION & AUD. GROWTH	40.00	Highest	$132,927	$15,630	$148,557

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$10,235,473	$5,142,031	$50,633,721	$5,093,442
2023	$3,537,218	$5,631,452	$48,370,289	$-2,094,234
2022	$3,990,429	$5,795,926	$44,203,942	$-1,805,497
2021	$5,259,956	$4,881,072	$55,812,695	$378,884
2020	$12,911,222	$6,894,677	$53,116,891	$6,016,545
2019	$3,004,683	$3,943,982	$48,364,361	$-939,299
2018	$9,602,595	$3,132,191	$42,377,316	$6,470,404