VIDEO ADVERTISING BUREAU INC (EIN 133058765) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1980

Legal Domicile

Phone

2125081200

Tax Period

2023-01-01 to 2023-12-31

VIDEO ADVERTISING BUREAU INC, founded in 1980, is a community nonprofit that reported $8.3M in total revenue in fiscal year 2023. Revenue decreased 6% compared to the prior year.

Mission

The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $8,132,934

Investment Income $56,214

Other Revenue $83,440

TOTAL REVENUE $8,272,588

Expense Breakdown

Grants Paid $0

Salaries & Benefits $5,612,917

Fundraising Expenses $0

Program Expenses $0

Other Expenses $3,036,805

TOTAL EXPENSES $8,649,722

Year-over-Year Comparison

	2023	2022	Change
Revenue	$8,272,588	$8,807,813	-0.1%
Expenses	$8,649,722	$7,751,532	+0.1%
Net Income	$-377,134	$1,056,281	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$3,652,474

Total Directors

$1,411,420

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
N/A	Secretary	1.0	Officer Director	$0	$0	$0
N/A	TREASURER	1.0	Officer Director	$0	$0	$0
N/A	CHAIRPERSON	1.0	Officer Director	$0	$0	$0
N/A	PRESIDENT & CEO	40.0	Officer Director	$1,325,594	$85,826	$1,411,420
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR (AS OF NOV. 2023)	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR (THROUGH NOV. 2023)	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR (AS OF NOV. 2023)	1.0	Director	$0	$0	$0
N/A	DIRECTOR (THROUGH NOV 2023)	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	DIRECTOR	1.0	Director	$0	$0	$0
N/A	VP, BUSINESS DEVELOPMENT	40.0	Officer	$159,385	$61,797	$221,182
N/A	EXECUTIVE VICE PRESIDENT	40.0	Officer	$772,734	$85,647	$858,381
N/A	SVP DIRECTOR OF STRATEGIC INSIGHTS	40.0	Officer	$429,787	$44,059	$473,846
N/A	SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING	40.0	Officer	$339,948	$74,659	$414,607
N/A	VP, MARKETING & PARTNERSHIPS	40.0	Officer	$206,953	$66,085	$273,038
N/A	VP MEASUREMENT SOLUTIONS	40.0	Highest	$238,728	$35,833	$274,561
N/A	INSIGHTS MANAGER	40.0	Highest	$121,953	$27,418	$149,371
N/A	CONTROLLER & OPERATIONS MANAGER	40.0	Highest	$223,003	$43,554	$266,557
N/A	ASSOCIATE INSIGHTS DIRECTOR	40.0	Highest	$157,651	$29,648	$187,299
N/A	ASSOCIATE INSIGHTS DIRECTOR	40.0	Highest	$157,552	$29,648	$187,200

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$8,272,588	$8,649,722	$8,735,697	$-377,134
2022	$8,807,813	$7,751,532	$11,164,997	$1,056,281
2021	$6,614,761	$6,868,209	$5,863,677	$-253,448
2020	$7,317,971	$7,048,561	$5,907,321	$269,410
2019	$7,271,646	$7,082,874	$3,969,784	$188,772
2018	$7,724,351	$8,151,509	$4,078,980	$-427,158

VIDEO ADVERTISING BUREAU INC