VIDEO ADVERTISING BUREAU INC

EIN: 133058765

NEW YORK, NY

Total Revenue
$8,272,588
Total Expenses
$8,649,722
Total Assets
$8,735,697
Net Assets
$1,972,740
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1980
Legal Domicile
NY
Phone
2125081200
Tax Period
2023-01-01 to 2023-12-31

VIDEO ADVERTISING BUREAU INC, founded in 1980, is a community nonprofit that reported $8.3M in total revenue in fiscal year 2023. Revenue decreased 6% compared to the prior year.

Mission

To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.

Program Service Accomplishments

Program 1

VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics...

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VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes.

Program 2

Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in...

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Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies)

Program 3

Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press...

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Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $8,132,934
Investment Income $56,214
Other Revenue $83,440
TOTAL REVENUE $8,272,588

Expense Breakdown

Grants Paid $0
Salaries & Benefits $5,612,917
Fundraising Expenses $0
Program Expenses $0
Other Expenses $3,036,805
TOTAL EXPENSES $8,649,722

Year-over-Year Comparison

2023 2022 Change
Revenue $8,272,588 $8,807,813 -0.1%
Expenses $8,649,722 $7,751,532 +0.1%
Net Income $-377,134 $1,056,281 -1.4%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
25
Independent Members
24
Employees
18
Volunteers
26

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
9
$3,652,474
Total Directors
27
$1,411,420
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
N/A Secretary 1.0
Officer Director
$0 $0 $0
N/A TREASURER 1.0
Officer Director
$0 $0 $0
N/A CHAIRPERSON 1.0
Officer Director
$0 $0 $0
N/A PRESIDENT & CEO 40.0
Officer Director
$1,325,594 $85,826 $1,411,420
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR (AS OF NOV. 2023) 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR (THROUGH NOV. 2023) 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR (AS OF NOV. 2023) 1.0
Director
$0 $0 $0
N/A DIRECTOR (THROUGH NOV 2023) 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A DIRECTOR 1.0
Director
$0 $0 $0
N/A VP, BUSINESS DEVELOPMENT 40.0
Officer
$159,385 $61,797 $221,182
N/A EXECUTIVE VICE PRESIDENT 40.0
Officer
$772,734 $85,647 $858,381
N/A SVP DIRECTOR OF STRATEGIC INSIGHTS 40.0
Officer
$429,787 $44,059 $473,846
N/A SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING 40.0
Officer
$339,948 $74,659 $414,607
N/A VP, MARKETING & PARTNERSHIPS 40.0
Officer
$206,953 $66,085 $273,038
N/A VP MEASUREMENT SOLUTIONS 40.0
Highest
$238,728 $35,833 $274,561
N/A INSIGHTS MANAGER 40.0
Highest
$121,953 $27,418 $149,371
N/A CONTROLLER & OPERATIONS MANAGER 40.0
Highest
$223,003 $43,554 $266,557
N/A ASSOCIATE INSIGHTS DIRECTOR 40.0
Highest
$157,651 $29,648 $187,299
N/A ASSOCIATE INSIGHTS DIRECTOR 40.0
Highest
$157,552 $29,648 $187,200
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $8,272,588 $8,649,722 $8,735,697 $-377,134
2022 $8,807,813 $7,751,532 $11,164,997 $1,056,281
2021 $6,614,761 $6,868,209 $5,863,677 $-253,448
2020 $7,317,971 $7,048,561 $5,907,321 $269,410
2019 $7,271,646 $7,082,874 $3,969,784 $188,772
2018 $7,724,351 $8,151,509 $4,078,980 $-427,158
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