ADVERTISING CLUB OF NEW YORK FOUNDATION

EIN: 133263470 501(c)(3) Education

NEW YORK, NY

Total Revenue
$435,382
Total Expenses
$521,031
Total Assets
$1,404,232
Net Assets
$1,237,670
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1984
Legal Domicile
NY
Principal Officer
GINA GRILLO
Phone
2125338080
Tax Period
2023-01-01 to 2023-12-31

ADVERTISING CLUB OF NEW YORK FOUNDATION, founded in 1984, is a small nonprofit in the Education sector that reported $435K in total revenue in fiscal year 2023. Revenue fell 30% from the prior year — a significant decline worth monitoring. Expenses of $521K exceeded revenue, resulting in a 20% operating deficit.

Mission

The foundation supports students and academic institutions in the study of advertising, consumer behavior, marketing and communications.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $397,587
Program Service Revenue $18,900
Investment Income $18,895
Other Revenue $0
TOTAL REVENUE $435,382

Expense Breakdown

Grants Paid $50,000
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $498,077
Other Expenses $471,031
TOTAL EXPENSES $521,031

Year-over-Year Comparison

2023 2022 Change
Revenue $435,382 $619,973 -0.3%
Expenses $521,031 $460,056 +0.1%
Net Income $-85,649 $159,917 -1.5%
Key Indicators
✓ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
35
Independent Members
35
Employees
N/A
Volunteers
35

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$427,778
Total Directors
35
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
GINA GRILLO President & CEO 1.00
Officer
$0 $17,278 $427,778
RICK SONG Chairman Emer. 0.00
Officer Director
$0 $0 $0
SOPHIE KELLY Vice President 0.00
Officer Director
$0 $0 $0
LISA VALENTINO Chairman 0.00
Officer Director
$0 $0 $0
CHERYL GUERIN Vice President 0.00
Officer Director
$0 $0 $0
MARIE DEVLIN Treasurer 0.00
Officer Director
$0 $0 $0
LEE NADLER Director 0.00
Director
$0 $0 $0
RON FIERMAN Director 0.00
Director
$0 $0 $0
LAUREL ROSSI Director 0.00
Director
$0 $0 $0
MARI KIM NOVAK Director 0.00
Director
$0 $0 $0
CHAUCER BARNES Vice President 0.00
Officer Director
$0 $0 $0
CHERYL OVERTON Director 0.00
Director
$0 $0 $0
LEANNE FREMAR Director 0.00
Director
$0 $0 $0
JILL CRESS Director 0.00
Director
$0 $0 $0
MONIQUE NELSON Director 0.00
Director
$0 $0 $0
SCOTT FALZONE Director 0.00
Director
$0 $0 $0
CARL FREMONT Director 0.00
Director
$0 $0 $0
ELYSSA GRAY Director 0.00
Director
$0 $0 $0
DANIEL GARDNER President 0.00
Director
$0 $0 $0
JILL HAMILTON Director 0.00
Director
$0 $0 $0
MICHELLE HOLMES Director 0.00
Director
$0 $0 $0
MARINN JACKSON Director 0.00
Director
$0 $0 $0
SOYOUNG KANG Director 0.00
Director
$0 $0 $0
TERRYN LANCE Director 0.00
Director
$0 $0 $0
RYAN LAUL Director 0.00
Director
$0 $0 $0
KRIS MAGEL Director 0.00
Director
$0 $0 $0
MARLA NEWMAN Director 0.00
Director
$0 $0 $0
PAOLO PROVINCIALI Director 0.00
Director
$0 $0 $0
DAMIEN REID Director 0.00
Director
$0 $0 $0
NANCY REYES Director 0.00
Director
$0 $0 $0
TIFFANY ROLFE Director 0.00
Director
$0 $0 $0
MICHAEL SALLETTE Director 0.00
Director
$0 $0 $0
RAFAEL RIVERO Director 0.00
Director
$0 $0 $0
LAUREN WIENER Director 0.00
Director
$0 $0 $0
SANDRA SIMS-WILLIAMS Director 0.00
Director
$0 $0 $0
CHRIS BERESFORD-HILL Director 0.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $435,382 $521,031 $1,404,232 $-85,649
2022 $619,973 $460,056 $1,354,414 $159,917
2021 $402,371 $372,891 $1,269,448 $29,480
2021 $402,371 $370,891 $1,269,448 $31,480
2020 $424,333 $407,413 $1,212,209 $16,920
2020 $424,333 $407,413 $1,212,209 $16,920
2019 $499,010 $526,131 $1,195,773 $-27,121
2018 $594,950 $235,324 $1,198,940 $359,626
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