PCI-MEDIA IMPACT INC

WFP SOMALIA'S INITIATIVE:WFP SOMALIA'S INITIATIVE IS AIMED AT PREVENTING CHILD MALNUTRITION WITHIN THE FIRST 1,000 DAYS AFTER BIRTH, REFERRED TO AS THE CASH FOR PREVENTION PILOT. AT THE CENTER OF THIS RESPONSE IS A CASH TRANSFER INITIATIVE THAT WILL GET MALNUTRITION-PREVENTATIVE RESOURCES TO COMMUNITIES WHO ARE AT HIGHEST RISK. PCI MEDIA WORKS WITH WFP SOMALIA TO PROVIDE SOCIAL BEHAVIOR CHANGE COMMUNICATIONS (SBCC) THAT HELP MAXIMIZE THE EFFECTIVENESS OF THE CASH TRANSFER INITIATIVE AND BUILD STRONG LINKAGES TO OTHER HEALTH AND NUTRITION SERVICES. PCI CREATED SBCC PRODUCTS THAT EDUCATE HOUSEHOLDS ON ESSENTIAL NUTRITION PRINCIPLES, INSPIRING THEM TO MAKE INFORMED CHOICES TO COMBAT MALNUTRITION AND IMPROVE HEALTH.

ACCESS WITHOUT BARRIERS:ACCORDING TO A 2019 REPORT BY THE UNITED NATIONS DEPARTMENT OF SOCIALAND ECONOMIC AFFAIRS, YOUNG PEOPLE AND ADULTS WITH DISABILITIES ARE AT EQUAL OR GREATER RISK OF UNWANTED PREGNANCIES, SEXUAL VIOLENCE, AND SEXUALLY TRANSMITTED INFECTIONS. THESE INCREASED RISKS ARE DUE TO SEVERAL BARRIERS THAT PREVENT PEOPLE WITH DISABILITIES FROM ACCESSING SEXUAL AND REPRODUCTIVE HEALTH INFORMATION AND SERVICES. BARRIERS INCLUDE LACK OF KNOWLEDGE FROM SERVICE PROVIDERS COMMUNICATING WITH DISABLED PEOPLE, A MISCONCEPTION THAT PEOPLE WITH DISABILITIES ARE ASEXUAL, AND ADDITIONAL BARRIERS THAT WILL BE ADDRESSED IN THIS NEW INITIATIVE. ACCESS WITHOUT BARRIERS IS A THREE-YEAR PROGRAM FUNDED BY FLANDERS DEVELOPMENT COOPERATION, WORKING CLOSELY WITH THE GOVERNMENT OF MOZAMBIQUE AT CENTRAL AND PROVINCIAL LEVELS, TV SURDO (TV FOR THE DEAF), AND THE INTERNATIONAL CENTRE FOR REPRODUCTIVE HEALTH (ICRH), RADIO MOZAMBIQUE AND VARIOUS COMMUNITY RADIO STATIONS. THE PROGRAM AIMS TO PRODUCE A WIDE RANGE OF INCLUSIVE COMMUNICATION MATERIALS FOR ADOLESCENTS, HEALTH PROFESSIONALS AND GENERAL AUDIENCES IN THE PROVINCES OF TETE AND MAPUTO.ALONG WITH THE COMMUNICATIONS ELEMENTS, THE PROGRAM WILL ALSO HELP UPGRADE AND RENOVATE HEALTH CENTERS IN THE TWO PROVINCES, THROUGH THE LONG EXPERIENCE OF OUR PARTNER ICRH. SINCE THE START OF THE PROGRAM IN EARLY 2020, PCI MEDIA HAS COMPLETED INITIAL RESEARCH AND TRAINING, PRODUCTION OF RADIO SHOWS AND VIDEOS, CREATION OF SOCIAL MEDIA POSTS, AND PERFORMED PLAYS OVER THE RADIO TO ENGAGE ADOLESCENTS WITH AND WITHOUT DISABILITIES ON SEXUAL AND REPRODUCTIVE HEALTH. IN ADDITION, WE HAVE DEVELOPED INTER-PERSONAL COMMUNICATION GUIDES FOR THE MEDIA, SERVICE PROVIDERS, AND OTHER STAKEHOLDERS ABOUT HOW TO BETTER COMMUNICATE WITH ADOLESCENTS, ESPECIALLY THOSE WITH DISABILITIES.MAJOR OBJECTIVES INCLUDE:- INCREASE ADOLESCENTS' DEMAND FOR SEXUAL AND REPRODUCTIVE HEALTH SERVICES- IMPROVE KNOWLEDGE, ATTITUDES, AND BEHAVIORS AROUND FAMILY PLANNING- FOSTER TRUST AND CONNECTION BETWEEN ADOLESCENTS AND SERVICE PROVIDERS- PROVIDE INTERPERSONAL COMMUNICATIONS MATERIALS AND TRAINING FOR HEALTH PROFESSIONALS- TRAIN RADIO AND TV PRODUCERS IN PRODUCTION TECHNIQUES FOR ADOLESCENTS WITH DISABILITIES.