GLAAD INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1986

Legal Domicile

Principal Officer

SARAH K ELLIS

Phone

2126293322

Tax Period

2024-10-01 to 2025-09-30

GLAAD INC, founded in 1986, is a mid-sized nonprofit that reported $12.4M in total revenue in fiscal year 2024. Revenue decreased 9% compared to the prior year. Expenses of $20.4M exceeded revenue, resulting in a 65% operating deficit.

Mission

FOUNDED FORTY YEARS AGO, GLAAD IS THE WORLD'S LARGEST LESBIAN, GAY, BISEXUAL, TRANSGENDER, AND QUEER ("LGBTQ") MEDIA ADVOCACY ORGANIZATION PROMOTING AND ENSURING FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF PEOPLE AND ISSUES ACROSS ALL FORMS OF MEDIA TO BUILD A CULTURE THAT EMBRACES FULL ACCEPTANCE OF LGBTQ PEOPLE. THROUGH EDUCATION, STORYTELLING, AND ADVOCACY GLAAD REACHES MAINSTREAM AUDIENCES AND BUILDS SUPPORT FOR EQUALITY.

Program Service Accomplishments

Program 1

Expenses: $5,646,810

MEDIA ADVOCACY GLAAD'S MEDIA ADVOCACY PROGRAMS PLAY A PIVOTAL ROLE IN COMBATING MISINFORMATION AND TELLING DIVERSE STORIES THAT REACH MAINSTREAM AUDIENCES WITH FAIR AND ACCURATE INFORMATION ABOUT...

MEDIA ADVOCACY GLAAD'S MEDIA ADVOCACY PROGRAMS PLAY A PIVOTAL ROLE IN COMBATING MISINFORMATION AND TELLING DIVERSE STORIES THAT REACH MAINSTREAM AUDIENCES WITH FAIR AND ACCURATE INFORMATION ABOUT COMMUNITY MEMBERS AND ISSUES. AS PART OF GLAAD'S MEDIA ADVOCACY, THE GLAAD MEDIA AWARDS RECOGNIZE FAIR, ACCURATE AND INCLUSIVE MEDIA REPRESENTATIONS OF LGBTQ PEOPLE AND ISSUES. WITH OVER 30 ENGLISH AND SPANISH-LANGUAGE CATEGORIES THAT SPAN ENTERTAINMENT, NEWS, AND NEW MEDIA, THE AWARDS RAISE THE BAR FOR REPRESENTATION ACROSS MEDIA INDUSTRIES.

Program 2

Expenses: $3,988,557 Revenue: $1,754,126

EDUCATION AND TRAININGGLAAD'S EDUCATION AND TRAINING PROGRAMS TEACH INDIVIDUAL ADVOCATES, AS WELL AS NATIONAL AND LOCAL ORGANIZATIONS, THROUGH BRIEFINGS AND MEDIA TRAINING. THE GLAAD MEDIA INSTITUTE (GMI) ALSO BRIEFS INDUSTRY LEADERS ON CURRENT LGBTQ ISSUES. BY USING THE BEST PRACTICES PERFECTED BY GLAAD FOR 40 YEARS OF MEDIA ADVOCACY, WE EQUIP NEW ADVOCATES TO ACCELERATE ACCEPTANCE AND VISIBILITY.

Program 3

Expenses: $2,381,026

RESEARCH AND REPORTSGLAAD'S RESEARCH AND REPORTS PROVIDE DATA AND THOUGHT LEADERSHIP TO MEASURE REPRESENTATION AND PUBLIC SENTIMENT. THE GMI CURRENTLY PRODUCES SEVEN ANNUAL REPORTS ACROSS INDUSTRIES INCLUDING FILM, TV, GAMING, SOCIAL MEDIA, ADVERTISING, AND NEWS. THE GMI ALSO PRODUCES ANNUAL PUBLIC OPINION POLLS THAT MEASURE PUBLIC SENTIMENT OF LGBTQ PEOPLE AND TOPICS SUCH AS HIV. DATA INFORMS GLAAD'S ADVOCACY, OUTREACH, AND MESSAGING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $11,495,098

Program Service Revenue $2,131,035

Investment Income $935,670

Other Revenue $-2,185,442

TOTAL REVENUE $12,376,361

Expense Breakdown

Grants Paid $0

Salaries & Benefits $12,933,272

Fundraising Expenses $5,643,750

Program Expenses $13,527,068

Other Expenses $7,248,280

TOTAL EXPENSES $20,415,477

Year-over-Year Comparison

	2024	2023	Change
Revenue	$12,376,361	$13,635,114	-0.1%
Expenses	$20,415,477	$22,524,131	-0.1%
Net Income	$-8,039,116	$-8,889,017	-0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

100

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,133,097

Total Directors

$738,366

Key Employees

$569,157

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
SARAH K ELLIS	CEO & PRESIDENT	40.00	Officer Director	$619,563	$68,403	$687,966
LIZ JENKINS	BOARD CHAIR	1.00	Officer Director	$0	$0	$0
SHARON CALLAHAN	DEPUTY CHAIR	1.00	Officer Director	$0	$0	$0
ANDREA CALISE	AUDIT CHAIR	1.00	Officer Director	$0	$0	$0
ANTONIOUS PORCH	VICE CHAIR, DEVELOPMENT	1.00	Officer Director	$0	$0	$0
KEVIN BURKE	VICE CHAIR, GOVERNANCE	1.00	Officer Director	$0	$0	$0
SAMANTHA HARNETT	SECRETARY	1.00	Officer Director	$0	$0	$0
MIKE DOYLE	TREASURER	1.00	Officer Director	$0	$0	$0
JUSTIN BLAKE	BOARD MEMBER	1.00	Director	$0	$0	$0
SHAMEEK BOSE	BOARD MEMBER	1.00	Director	$0	$0	$0
SAMANTHA BRANK	BOARD MEMBER	1.00	Director	$0	$0	$0
RICHARD P CLARK SR FINANCIAL	ADVISOR - UNTIL 11/24, BOARD MEMBER	1.00	Officer Director	$50,400	$0	$50,400
JUAN CARLOS CRUZ	BOARD MEMBER - UNTIL 5/25	1.00	Director	$0	$0	$0
MAEVE DUVALLY	BOARD MEMBER	1.00	Director	$0	$0	$0
JAMES FARRELL	BOARD MEMBER	1.00	Director	$0	$0	$0
PETER GAL	BOARD MEMBER	1.00	Director	$0	$0	$0
FRANKIE GRANDE	BOARD MEMBER	1.00	Director	$0	$0	$0
LIANA GUZMAN	BOARD MEMBER	1.00	Director	$0	$0	$0
ADRIENNE HAYES	BOARD MEMBER	1.00	Director	$0	$0	$0
DAMIEN HOOPER-CAMPBELL	BOARD MEMBER	1.00	Director	$0	$0	$0
DAVID HORNIK	BOARD MEMBER	1.00	Director	$0	$0	$0
LISA LEE	BOARD MEMBER	1.00	Director	$0	$0	$0
ALANA MAYO	MEMBER-AT-LARGE - UNTIL 02/25	1.00	Director	$0	$0	$0
CHRISTEL S MILLER	BOARD MEMBER - UNTIL 11/24	1.00	Director	$0	$0	$0
PEPPERMINT	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
EZEKIEL SMITH	BOARD MEMBER	1.00	Director	$0	$0	$0
COLLEEN TAYLOR	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
TIFFANY R WARREN	BOARD MEMBER	1.00	Director	$0	$0	$0
DARRA B GORDON	DEPUTY PRESIDENT & COO	40.00	Officer	$327,203	$13,254	$340,457
ANDRE ALEXANDER	CFO - 11/24-12/25	40.00	Officer	$52,677	$1,597	$54,274
RICHARD J FERRARO	CHIEF COMMUNICATIONS OFFICER	40.00	Key Emp	$252,948	$25,893	$278,841
GWENDOLYN POINTER	EVP OF GMI	40.00	Key Emp	$260,908	$29,408	$290,316
TRISTAN L MARRA	HEAD OF RESEARCH & REPORTS	40.00	Highest	$188,869	$21,978	$210,847
SARAH K KENNEDY	VP COMM. & CAMPAIGNS	40.00	Highest	$189,467	$26,951	$216,418
ANTHONY A RAMOS	VP OF COMM. AND TALENT	40.00	Highest	$193,583	$22,415	$215,998
NICK ADAMS	DIR. OF TRANSGENDER REPRESENTATION	40.00	Highest	$173,699	$21,602	$195,301
SANFORD GOULD	PEOPLE OFFICER - AS OF 8/24	40.00	Highest	$140,923	$10,456	$151,379
MICHAEL PHILLIP BOWMAN-ZAMORA	FORMER SR. DIR. OF PEOPLE	0.00		$128,524	$6,284	$134,808

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$12,376,361	$20,415,477	$38,461,211	$-8,039,116
2024	$13,635,114	$22,524,131	$45,527,174	$-8,889,017
2023	$25,260,642	$21,158,057	$52,315,761	$4,102,585
2022	$18,618,513	$14,574,090	$46,156,013	$4,044,423
2022	$18,618,513	$14,574,090	$46,156,013	$4,044,423
2021	$24,855,418	$10,906,312	$44,226,917	$13,949,106
2020	$17,288,202	$8,912,771	$30,301,512	$8,375,431
2019	$13,070,440	$9,572,662	$20,473,076	$3,497,778
2018	$19,442,708	$9,665,598	$17,030,908	$9,777,110