THE NATIONAL ALLIANCE FOR MUSICAL THEATRE INC

MEMBERSHIP PROGRAMS Conferences: Both educational and inspiring, our national conferences are opportunities for member organizations to interact, collaborate, and share ideas on the latest trends in musical theatre. The 2023 Fall Conference was held in New York, NY on October 24 & 25, 2023, and was entitled "New Musicals on the Horizon." The agenda featured a keynote address by Michael Kaiser, along with panels on the state of the industry, recovery benchmarks, new business models, and future programming. Additional sessions covered topics such as board support, accessibility, and artist support, with more concurrent discussions announced during the event. The conference also included networking opportunities, such as a cocktail party and the NAMT Annual Membership Meeting. The 2023 Spring Conference, entitled "Marketing & Development Should Be Friends!" was held in Oklahoma City, OK on April 3-5, 2024. The conference featured a mix of panels, breakout sessions, and networking opportunities focused on marketing, fundraising, and collaboration in the arts. Highlights included a keynote with Oklahoma City Mayor David Holt, discussions on audience loyalty, advocacy, and social media marketing, as well as case studies on local collaborations and early-career professionals. Attendees participated in sessions tailored to their career stages, dined at local restaurants, and toured the First Americans Museum. Webinars: NAMT continues to offer the Knowledge Exchange webinar series, which builds on discussions from our conferences and provides a forum for staff at all levels of our member organizations to share resources and exchange information. NAMT's FY24 webinars covered a range of topics, from funding opportunities and submission processes to new resources for musical theatre creators and educators. Highlights included sessions on the Impact & Exploration Fund, converting patrons into donors, and introducing the Musical Theater Songwriting Challenge for high school students. All NAMT webinars are archived on our website for continued member access. NAMT News & Notes: NAMT News & Notes provides topical industry information to all members and Festival alumni writers. It is sent monthly via email. The Table Read: Launched in April 2023, NAMT's New Works Department newsletter, The Table Read, features articles on and interviews with NAMT Festival/Grantee writers and NAMT members, as well as new interactive media inclusions like New Works Department Spotify playlists and more video and audio content. The Table Read has a readership of ~7,500, with an average open rate of 54% and an average click rate of 10%. Website: NAMT's website, www.namt.org, remains our primary communication tool with members, donors, writers, prospects, and the industry at large. It includes Festival information, updates on other NAMT programs, member information, and more. Some sections require a login and are limited to members or Festival alumni writers, including a detailed member directory, member production histories, a complete directory of Festival and Frank Young Fund for New Musicals shows and their writers, and discount offers and corporate partnerships. The website also includes our Set & Costume Registry, through which members can earn revenue by renting sets, costumes, props, and orchestrations. Since 2019, we have expanded our web-based resources to include the New Musicals Map, an interactive tool that allows members and the public to keep abreast of new musical development happening worldwide; the Impact & Exploration Guide, a compilation of case studies, videos, and grant reports outlining valuable lessons and best practices from NAMT members and other experts; and EDI and Anti-Racism Resources shared among our members and other partners. The site also houses recordings of webinars and online town halls and serves as a central hub for information, upcoming events, member benefits, and all things NAMT. In FY24, NAMT implemented a redesign of our homepage and main navigation menus to drive engagement and improve clarity. Research Services: NAMT conducts industry surveys on subjects such as salaries, benefits, and royalties, sharing the findings with our members.