GREEN SEAL INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1989

Legal Domicile

Principal Officer

DOUGLAS GATLIN

Phone

2028726400

Tax Period

2024-10-01 to 2025-09-30

GREEN SEAL INC, founded in 1989, is a community nonprofit in the Environment sector that reported $3.7M in total revenue in fiscal year 2024.

Mission

TO PROTECT HUMAN HEALTH AND THE ENVIRONMENT BY ACCELERATING THE ADOPTION OF PRODUCTS THAT ARE SAFER AND MORE SUSTAINABLE.

Program Service Accomplishments

Program 1

Expenses: $2,998,635 Revenue: $3,669,618

GREEN SEAL IS A GLOBAL NONPROFIT COMMITTED TO MAKING SAFETY AND SUSTAINABILITY EVERYONE'S BUSINESS. THE ECOLABELING MOVEMENT WE PIONEERED DECADES AGO HAS DRIVEN PERMANENT SHIFTS IN THE MARKETPLACE...

GREEN SEAL IS A GLOBAL NONPROFIT COMMITTED TO MAKING SAFETY AND SUSTAINABILITY EVERYONE'S BUSINESS. THE ECOLABELING MOVEMENT WE PIONEERED DECADES AGO HAS DRIVEN PERMANENT SHIFTS IN THE MARKETPLACE, EMPOWERING INFORMED PURCHASING DECISIONS AND REWARDING INDUSTRY INNOVATORS. GREEN SEAL'S HALLMARK IS TO LEAD WITH SCIENCE TO SPUR INNOVATION FOR A MORE SUSTAINABLE ECONOMY, EXPOSING THE FALSE CHOICE BETWEEN ENVIRONMENTAL AND ECONOMIC HEALTH. FROM PROMPTING A NATIONWIDE SHIFT TOWARD RECYCLED-CONTENT PAPER, TO CATALYZING A MOVEMENT TOWARD LOW-VOC PRODUCTS, THE GREEN SEAL CERTIFICATION MARK IS A TRUSTED SYMBOL THAT PRODUCTS MEET TRULY COMPREHENSIVE HEALTH AND SUSTAINABILITY LEADERSHIP STANDARDS. GREEN SEAL'S FLAGSHIP CERTIFICATION PROGRAM AND ITS OTHER INITATIVES ARE DESIGNED TO (CONTINUED ON SCHEDULE O)ACCELERATE THE MARKET ADOPTION OF SAFER AND MORE SUSTAINABLE PRODUCTS. AS PART OF THIS WORK, GREEN SEAL LEADS MULTI-STAKEHOLDER INITIATIVES TO ALIGN CONSUMER-PACKAGED GOODS, RETAIL, INSTITUTIONAL, AND INDUSTRIAL PRODUCT COMMUNITIES AROUND THE CORE ELEMENTS OF SAFER AND MORE SUSTAINABLE EVERYDAY PRODUCTS TO REDUCE MARKETPLACE CONFUSION. IN 2025, OUR STANDARDS ENCOMPASS APPROXIMATELY 1,750 CERTIFIED PRODUCTS AND SERVICES ACROSS MORE THAN 30,000 PRODUCT SKUS FROM THE WORLD'S LEADING COMPANIES. WITH GLOBAL RECOGNITION AND TRUSTED EXPERTISE, COMPANIES AND CONSUMERS CAN LOOK FOR, PARTNER WITH, AND LEAN ON GREEN SEAL TO MAKE HEALTHIER, SAFER CHOICES WITH CONFIDENCE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,724

Program Service Revenue $3,669,618

Investment Income $18,823

Other Revenue $6,916

TOTAL REVENUE $3,698,081

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,569,005

Fundraising Expenses $0

Program Expenses $2,998,635

Other Expenses $1,165,337

TOTAL EXPENSES $3,734,342

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,698,081	$3,552,969	+0.0%
Expenses	$3,734,342	$3,883,439	0.0%
Net Income	$-36,261	$-330,470	-0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$481,931

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
NANCY HERSH	CHAIR	1.00	Officer Director	$0	$0	$0
BRENNA WALRAVEN	VICE-CHAIR	1.00	Officer Director	$0	$0	$0
JESSE LEVIN	TREASURER	1.00	Officer Director	$0	$0	$0
EDWARD HUBBARD	SECRETARY	1.00	Officer Director	$0	$0	$0
ED CHEN	DIRECTOR	1.00	Director	$0	$0	$0
VAISHALI SAMPAT	DIRECTOR	1.00	Director	$0	$0	$0
COURTNEY HOLM	DIRECTOR	1.00	Director	$0	$0	$0
SHILA WATTAMWAR	DIRECTOR	1.00	Director	$0	$0	$0
DOUGLAS GATLIN	CEO	40.00	Officer	$243,500	$30,694	$274,194
JEFFREY KUZIEMKO	CFO/COO	40.00	Officer	$179,592	$28,145	$207,737
MICHAEL CHAUDRON	VP, CUSTOMER SUCCESS	40.00	Highest	$180,970	$32,040	$213,010
TARYN TUSS	SVP, MARKETING	40.00	Highest	$161,563	$28,335	$189,898
SARA RISLEY	VP, CERTIFICATION	40.00	Highest	$152,196	$8,205	$160,401
CALLIE TAYLOR	DIRECTOR, CERTIFICATION	40.00	Highest	$101,931	$24,181	$126,112

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$3,698,081	$3,734,342	$1,563,053	$-36,261
2024	$3,552,969	$3,883,439	$1,828,016	$-330,470
2023	$3,319,376	$3,191,103	$1,897,208	$128,273
2022	$3,052,665	$2,880,155	$1,636,967	$172,510
2021	$3,421,784	$2,844,126	$1,430,489	$577,658
2020	$2,901,572	$3,114,703	$1,130,500	$-213,131
2019	$2,997,047	$3,095,815	$1,054,628	$-98,768
2018	$2,791,579	$2,837,030	$1,178,353	$-45,451