PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC

EIN: 133556137 501(c)(3) Education

NEW YORK, NY

Total Revenue
$359,503
Total Expenses
$284,653
Total Assets
$1,333,585
Net Assets
$1,261,907
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1990
Legal Domicile
NY
Principal Officer
THOMAS BENNETT
Phone
2124601400
Tax Period
2024-01-01 to 2024-12-31

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC, founded in 1990, is a small nonprofit in the Education sector that reported $360K in total revenue in fiscal year 2024. Revenue surged 73% from the prior year, signaling strong growth momentum. The organization ran a surplus of $75K, a strong 21% operating margin.

Mission

THE PRSA FOUNDATION RAISES FUNDS TO FUEL THE PASSION, DREAMS AND FUTURES OF A DIVERSE RANGE OF AMBITIOUS AND PROMISING STUDENTS BY SUPPORTING PROGRAMS THAT ATTRACT ETHNIC AND RACIAL MINORITIES TO CAREERS IN PUBLIC RELATIONS (PR), AND BY DEVELOPING THEIR CAPACITY TO BRING THE PR PERSPECTIVE TO THE ORGANIZATIONS THEY SERVE AND TO SOCIETY.

Program Service Accomplishments

Program 1
Expenses: $238,851 Revenue: $0

THE PRSA FOUNDATION SUPPORTS DIVERSE STUDENTS AND SCHOLARS IN THEIR DESIRE TO ENTER THE PROFESSION OF PUBLIC RELATIONS. OUR FOCUS IS ON THE IMPROVEMENT AND DIVERSIFICATION OF THE FIELD THROUGH THE...

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THE PRSA FOUNDATION SUPPORTS DIVERSE STUDENTS AND SCHOLARS IN THEIR DESIRE TO ENTER THE PROFESSION OF PUBLIC RELATIONS. OUR FOCUS IS ON THE IMPROVEMENT AND DIVERSIFICATION OF THE FIELD THROUGH THE GRANTING OF SCHOLARSHIPS AND AWARDS AND THE CREATION AND SUPPORT OF RESEARCH. WE AWARD GRANTS AND SCHOLARSHIPS TO DESERVING SCHOLARS, AND PUBLISH RESEARCH FOCUSED ON BEST-IN-CLASS DIVERSITY RETENTION, RECRUITMENT, AND MENTORSHIP. WE ALSO SEEK AND ACCEPT NEW FUNDS FROM DONORS (INDIVIDUAL OR CORPORATE/AGENCY) THAT FOLLOW CURRENT GUIDELINES FOR ESTABLISHING SCHOLARSHIPS AND RESEARCH GRANTS AND PURSUE PARTNERSHIPS WITH ORGANIZATIONS AND INDIVIDUALS TO DEVELOP PROGRAMS ADVANCING THE CAREER SUCCESS OF DIVERSE GRADUATES. IN 2024, THE FOUNDATION HAS GIVEN 39 INDIVIDUAL SCHOLARSHIPS AND AWARDS TOTALING $163,200. ADDITIONAL GRANTS IMPACTING 313 INDIVIDUALS, TOTALING $42,316 WERE ALSO AWARDED.

Program 2
Expenses: $874 Revenue: $0

DIVERSE VOICES: PROFILES IN LEADERSHIP IS A PUBLICATION DESIGNED TO HELP COMMUNICATIONS LEADERS AND PROFESSIONALS BETTER UNDERSTAND THE CHALLENGES FACED BY MINORITIES IN THE FIELD. PUBLISHED IN...

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DIVERSE VOICES: PROFILES IN LEADERSHIP IS A PUBLICATION DESIGNED TO HELP COMMUNICATIONS LEADERS AND PROFESSIONALS BETTER UNDERSTAND THE CHALLENGES FACED BY MINORITIES IN THE FIELD. PUBLISHED IN PARTNERSHIP WITH THE MUSEUM OF PUBLIC RELATIONS, DIVERSE VOICES FEATURES INTERVIEWS WITH MORE THAN 40 MULTICULTURAL CORPORATE AND PR AGENCY LEADERS. THESE EXECUTIVES, WHO HAVE RISEN TO THE VERY TOP OF THIS DYNAMIC AND VITAL FIELD, SHARE CANDID ANECDOTES DETAILING THE SUCCESSES THEY HAVE HAD, THE OBSTACLES THEY HAVE HAD TO OVERCOME AND THE LESSONS THEY HAVE LEARNED ALONG THE WAY. THE BOOK ALSO HAS TIPS AND LESSONS FOR THOSE ENTERING THE FIELD.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $285,704
Program Service Revenue $0
Investment Income $65,265
Other Revenue $8,534
TOTAL REVENUE $359,503

Expense Breakdown

Grants Paid $205,516
Salaries & Benefits $0
Fundraising Expenses $10,045
Program Expenses $239,725
Other Expenses $79,137
TOTAL EXPENSES $284,653

Year-over-Year Comparison

2024 2023 Change
Revenue $359,503 $208,403 +0.7%
Expenses $284,653 $234,224 +0.2%
Net Income $74,850 $-25,821 -3.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
22
Independent Members
22
Employees
N/A
Volunteers
22

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$358,891
Total Directors
22
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ANTONIO HERNANDEZ CRANE PRESIDENT 2.00
Officer Director
$0 $0 $0
THOMAS BENNETT PRESIDENT-ELECT 2.00
Officer Director
$0 $0 $0
NATAN EDELSBURG SECRETARY 2.00
Officer Director
$0 $0 $0
YOLANDA BENSON TREASURER 2.00
Officer Director
$0 $0 $0
AMBER ARNOLD TRUSTEE 2.00
Director
$0 $0 $0
ANDREA RICHARDSON TRUSTEE 2.00
Director
$0 $0 $0
BETTY HUDSON TRUSTEE 2.00
Director
$0 $0 $0
BRAD MACAFEE TRUSTEE 2.00
Director
$0 $0 $0
CAYCE MEYERS TRUSTEE 2.00
Director
$0 $0 $0
CHRISTINA ALFARO TRUSTEE 2.00
Director
$0 $0 $0
DARREL NG TRUSTEE 2.00
Director
$0 $0 $0
FELICIA BLOW TRUSTEE 2.00
Director
$0 $0 $0
HELEN SHELTON TRUSTEE 2.00
Director
$0 $0 $0
JOSEPH ABREU TRUSTEE 2.00
Director
$0 $0 $0
LEAH SEAY ANISE TRUSTEE 2.00
Director
$0 $0 $0
MANNY GONCALVES TRUSTEE 2.00
Director
$0 $0 $0
RAY DAY TRUSTEE 2.00
Director
$0 $0 $0
SHARON FENSTER TRUSTEE 2.00
Director
$0 $0 $0
STEPHANIE MEYERING TRUSTEE 2.00
Director
$0 $0 $0
STEPHEN CHAVEZ TRUSTEE 2.00
Director
$0 $0 $0
TERESA VALERIO PARROT TRUSTEE 2.00
Director
$0 $0 $0
THANIA BENIOS TRUSTEE 2.00
Director
$0 $0 $0
PHILIP T BONAVENTURA CFO 1.00
Officer
$0 $57,668 $358,891
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $359,503 $284,653 $1,333,585 $74,850
2023 $208,403 $234,224 $1,198,286 $-25,821
2022 $363,243 $171,260 $1,414,604 $191,983
2021 $300,862 $146,700 $1,247,330 $154,162
2020 $342,264 $277,233 $1,084,468 $65,031
2019 $413,673 $389,512 $1,129,090 $24,161
2018 $413,704 $420,741 $1,073,119 $-7,037
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