PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC (EIN 133556137) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

THOMAS BENNETT

Phone

2124601400

Tax Period

2024-01-01 to 2024-12-31

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC, founded in 1990, is a small nonprofit in the Education sector that reported $360K in total revenue in fiscal year 2024. Revenue surged 73% from the prior year, signaling strong growth momentum. The organization ran a surplus of $75K, a strong 21% operating margin.

Mission

TO FOSTER, SPONSOR AND CONDUCT RESEARCH, EDUCATION AND CONTINUING EDUCATION IN THE PUBLIC RELATIONS INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $285,704

Program Service Revenue $0

Investment Income $65,265

Other Revenue $8,534

TOTAL REVENUE $359,503

Expense Breakdown

Grants Paid $205,516

Salaries & Benefits $0

Fundraising Expenses $10,045

Program Expenses $239,725

Other Expenses $79,137

TOTAL EXPENSES $284,653

Year-over-Year Comparison

	2024	2023	Change
Revenue	$359,503	$208,403	+0.7%
Expenses	$284,653	$234,224	+0.2%
Net Income	$74,850	$-25,821	-3.9%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$358,891

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANTONIO HERNANDEZ CRANE	PRESIDENT	2.00	Officer Director	$0	$0	$0
THOMAS BENNETT	PRESIDENT-ELECT	2.00	Officer Director	$0	$0	$0
NATAN EDELSBURG	SECRETARY	2.00	Officer Director	$0	$0	$0
YOLANDA BENSON	TREASURER	2.00	Officer Director	$0	$0	$0
AMBER ARNOLD	TRUSTEE	2.00	Director	$0	$0	$0
ANDREA RICHARDSON	TRUSTEE	2.00	Director	$0	$0	$0
BETTY HUDSON	TRUSTEE	2.00	Director	$0	$0	$0
BRAD MACAFEE	TRUSTEE	2.00	Director	$0	$0	$0
CAYCE MEYERS	TRUSTEE	2.00	Director	$0	$0	$0
CHRISTINA ALFARO	TRUSTEE	2.00	Director	$0	$0	$0
DARREL NG	TRUSTEE	2.00	Director	$0	$0	$0
FELICIA BLOW	TRUSTEE	2.00	Director	$0	$0	$0
HELEN SHELTON	TRUSTEE	2.00	Director	$0	$0	$0
JOSEPH ABREU	TRUSTEE	2.00	Director	$0	$0	$0
LEAH SEAY ANISE	TRUSTEE	2.00	Director	$0	$0	$0
MANNY GONCALVES	TRUSTEE	2.00	Director	$0	$0	$0
RAY DAY	TRUSTEE	2.00	Director	$0	$0	$0
SHARON FENSTER	TRUSTEE	2.00	Director	$0	$0	$0
STEPHANIE MEYERING	TRUSTEE	2.00	Director	$0	$0	$0
STEPHEN CHAVEZ	TRUSTEE	2.00	Director	$0	$0	$0
TERESA VALERIO PARROT	TRUSTEE	2.00	Director	$0	$0	$0
THANIA BENIOS	TRUSTEE	2.00	Director	$0	$0	$0
PHILIP T BONAVENTURA	CFO	1.00	Officer	$0	$57,668	$358,891

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$359,503	$284,653	$1,333,585	$74,850
2023	$208,403	$234,224	$1,198,286	$-25,821
2022	$363,243	$171,260	$1,414,604	$191,983
2021	$300,862	$146,700	$1,247,330	$154,162
2020	$342,264	$277,233	$1,084,468	$65,031
2019	$413,673	$389,512	$1,129,090	$24,161
2018	$413,704	$420,741	$1,073,119	$-7,037

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC