INTERACTIVE ADVERTISING BUREAU INC (EIN 133900517) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

DAVID COHEN

Phone

2123804701

Tax Period

2023-01-01 to 2023-12-31

INTERACTIVE ADVERTISING BUREAU INC, founded in 1996, is a mid-sized nonprofit that reported $34.0M in total revenue in fiscal year 2023.

Mission

TO PROMOTE ADVERTISING ON THE INTERNET OR ON OTHER INTERACTIVE TECHNOLOGIES.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,600,000

Program Service Revenue $32,067,425

Investment Income $321,100

Other Revenue $46,672

TOTAL REVENUE $34,035,197

Expense Breakdown

Grants Paid $0

Salaries & Benefits $17,694,655

Fundraising Expenses $0

Other Expenses $15,406,678

TOTAL EXPENSES $33,101,333

Year-over-Year Comparison

	2023	2022	Change
Revenue	$34,035,197	$33,382,634	+0.0%
Expenses	$33,101,333	$32,743,394	+0.0%
Net Income	$933,864	$639,240	+0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

114

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,413,455

Total Directors

Key Employees

$5,026,455

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ALYSIA BORSA	IAB BOARD CHAIR	3.00	Officer Director	$0	$0	$0
JOHN HALLEY	IAB VICE CHAIR	3.00	Officer Director	$0	$0	$0
JOHN TOOHEY	TREASURER	3.00	Officer Director	$0	$0	$0
AARON SOBOL	DIRECTOR	3.00	Director	$0	$0	$0
AJAY KAPOOR	DIRECTOR	3.00	Director	$0	$0	$0
ALAN MOSS	DIRECTOR	3.00	Director	$0	$0	$0
ALISON LEVIN	DIRECTOR	3.00	Director	$0	$0	$0
ALVIN BOWLES	DIRECTOR	3.00	Director	$0	$0	$0
CHRISTY COOPER	DIRECTOR	3.00	Director	$0	$0	$0
CRAIG KOSTELIC	DIRECTOR	3.00	Director	$0	$0	$0
DAVID MOORE	DIRECTOR	3.00	Director	$0	$0	$0
DAVID SPECTOR	DIRECTOR	3.00	Director	$0	$0	$0
EILEEN KIERNAN	DIRECTOR	3.00	Director	$0	$0	$0
ELIZABETH HERBST-BRADY	DIRECTOR	3.00	Director	$0	$0	$0
ERIC DANETZ	DIRECTOR	3.00	Director	$0	$0	$0
GINA GARRUBBO	DIRECTOR	3.00	Director	$0	$0	$0
HELEN LIN	DIRECTOR	3.00	Director	$0	$0	$0
JERRY DISCHLER	DIRECTOR	3.00	Director	$0	$0	$0
JIA HYUN	DIRECTOR	3.00	Director	$0	$0	$0
JOE ZAWADZKI	DIRECTOR	3.00	Director	$0	$0	$0
JOHN TRIMBLE	DIRECTOR	3.00	Director	$0	$0	$0
JOY ROBINS	DIRECTOR	3.00	Director	$0	$0	$0
KIRK MCDONALD	DIRECTOR	3.00	Director	$0	$0	$0
KRISHAN BHATIA	DIRECTOR	3.00	Director	$0	$0	$0
KYA SAINSBURY-CARTER	DIRECTOR	3.00	Director	$0	$0	$0
LISA HOWARD	DIRECTOR	3.00	Director	$0	$0	$0
LISA VALENTINO	DIRECTOR	3.00	Director	$0	$0	$0
MARIAN PITTMAN	DIRECTOR	3.00	Director	$0	$0	$0
MIRANDA DIMOPOULOS	DIRECTOR	3.00	Director	$0	$0	$0
NICOLLE PANGIS	DIRECTOR	3.00	Director	$0	$0	$0
NORMAN JOHNSTON	DIRECTOR	3.00	Director	$0	$0	$0
PETER NAYLOR	DIRECTOR	3.00	Director	$0	$0	$0
RAJEEV GOEL	DIRECTOR	3.00	Director	$0	$0	$0
RANDALL ROTHENBERG	DIRECTOR	3.00	Director	$0	$0	$0
RICHARD LEFURGY	DIRECTOR	3.00	Director	$0	$0	$0
ROB WILK	DIRECTOR	3.00	Director	$0	$0	$0
SCOTT HOWE	DIRECTOR	3.00	Director	$0	$0	$0
SHENAN REED	DIRECTOR	3.00	Director	$0	$0	$0
SHERI BACHSTEIN	DIRECTOR	3.00	Director	$0	$0	$0
TOM FOCHETTA	DIRECTOR	3.00	Director	$0	$0	$0
TOWNSEND FEEHAN	DIRECTOR	3.00	Director	$0	$0	$0
DAVID COHEN	IAB PRESIDENT	40.00	Officer	$1,365,752	$47,703	$1,413,455
MICHAEL HAHN	EVP GENERAL COUNSEL	40.00	Key Emp	$232,858	$36,769	$491,774
SHERYL GOLDSTEIN	EVP MEMBER ENGAGEMENT & DEVELOPMENT	40.00	Key Emp	$868,475	$40,561	$909,036
LARTEASE TIFFITH	EVP PUBLIC POLICY	40.00	Key Emp	$563,589	$44,321	$607,910
CARRYL PIERRE-DREWS	EVP CHIEF MARKETING OFFICER	40.00	Key Emp	$455,734	$33,429	$489,163
JEANMARIE CARSTENSEN	SVP FINANCE & OPERATIONS	40.00	Key Emp	$429,382	$26,755	$456,137
RICHARD BERGER	VP MEMBERSHIP INVESTMENT & RELATIONS	40.00	Key Emp	$375,718	$45,915	$421,633
CONOR HEALY	VP OPERATIONS	40.00	Key Emp	$341,939	$21,605	$363,544
CRAIG COLEMAN	SVP EVENT	40.00	Key Emp	$321,241	$10,187	$331,428
JACK KOCH	SVP RESARCH AND INSIGHTS	40.00	Key Emp	$316,778	$20,851	$337,629
PAM ZUCKER	CHIEF STRATEGY OFFICER	40.00	Key Emp	$305,970	$34,137	$340,107
AMBER MURAT	VP PEOPLE	40.00	Key Emp	$239,017	$39,077	$278,094
ENG ANGELINA	VP MEASUREMENT & ATTRIBUTION	40.00	Highest	$315,185	$45,112	$360,297
NICOLE ROSS	SR. DIR. MEMBER ENGAGEMENT & DEVELOPMENT	40.00	Highest	$292,029	$30,358	$322,387
JOHN GRIFFERTY	SR. DIR. MEMBER ENGAGEMENT & DEVELOPMENT	40.00	Highest	$272,965	$36,607	$309,572
ERIC JOHN	VP MEDIA CENTER	40.00	Highest	$271,541	$22,644	$294,185
ZOE SOON	VP EXPERIENCE CENTER	40.00	Highest	$271,438	$22,374	$293,812

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$34,035,197	$33,101,333	$46,217,276	$933,864
2022	$33,382,634	$32,743,394	$46,231,548	$639,240
2021	$28,026,352	$25,709,155	$33,308,334	$2,317,197
2020	$27,773,752	$27,527,476	$27,991,361	$246,276
2019	$31,908,585	$31,887,269	$29,149,980	$21,316
2018	$29,560,767	$29,472,019	$30,716,317	$88,748

INTERACTIVE ADVERTISING BUREAU INC