WHAT TO EXPECT PROJECT

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1998

Legal Domicile

Principal Officer

ERIK MURKOFF

Phone

8028026141

Tax Period

2023-01-01 to 2023-12-31

WHAT TO EXPECT PROJECT, founded in 1998, is a small nonprofit in the Health Care sector that reported $378K in total revenue in fiscal year 2023.

Mission

A NON-PROFIT ORGANIZATION DEDICATED TO EDUCATING AND EMPOWERING MOMS IN NEED, IN THE U.S. AND AROUND THE WORLD, SO THAT THEY CAN EXPECT HEALTHIER PREGNANCIES, SAFER DELIVERIES, HEALTHIER BABIES, AND HEALTHIER FUTURES.

Program Service Accomplishments

Program 1

Expenses: $317,832 Revenue: $57,712

BABY SHOWERSPARTICIPATED IN CHICAGO AREA BABY SHOWER AIMED AT LOWERING RATES OF MATERNAL MORTALITY AND MORBIDITY WITH OVER 400 MOMS AND DADS IN ATTENDANCE POLICY & ADVOCACY -SUBMITTED IDEAS AND...

BABY SHOWERSPARTICIPATED IN CHICAGO AREA BABY SHOWER AIMED AT LOWERING RATES OF MATERNAL MORTALITY AND MORBIDITY WITH OVER 400 MOMS AND DADS IN ATTENDANCE POLICY & ADVOCACY -SUBMITTED IDEAS AND FEEDBACK FOR MOMNIBUS 2.0 PACKAGE OF LEGISLATION CONTINUED ON SCHEDULE O -GAO REPORT ON MATERNAL MENTAL HEALTH IN THE MILITARY, THAT AROSE THROUGH WTEP'S COLLABORATION WITH SENATORS BLUMENTHAL AND KAINE, WAS RELEASED IN MARCH -DRAFTED LETTER TO LEADERSHIP REGARDING GAPS IN THE IMPLEMENTATION OF THE TRICARE CHILDBIRTH AND BREASTFEEDING SUPPORT DEMONSTRATION PROJECT -WTEP FEEDBACK INCORPORATED INTO SENATOR WARREN'S MATERNAL HEALTH PANDEMIC RESPONSE ACT -COLLABORATED WITH SENATOR MURKOWSKI AND ALASKA CHIEF MEDICAL OFFICER, ANNE ZINK ON VIDEO REGARDING THE SAFETY OF COVID-19 VACCINATIONS FOR PREGNANT WOMEN -PARTICIPATED IN THE BLACK MATERNAL HEALTH CAUCUS'S ANNUAL STAKEHOLDER SUMMIT, HIGHLIGHTING PROGRESS IN IMPROVING MATERNAL HEALTH OUTCOMES, SPOTLIGHT OPPORTUNITIES TO ADVANCE THE MOMNIBUS ACT AND KEY MATERNAL HEALTH LEGISLATIVE PRIORITIES, AND HELP BUILD PARTNERSHIPS AND STRATEGIES TO END THE MATERNAL HEALTH CRISIS IN THE UNITED STATES -HAD A SEAT AT PANEL DISCUSSION DURING HHS AND APA'S MATERNAL MENTAL HEALTH SUMMIT -WTEP FOUNDERS HEIDI AND ERIK MURKOFF WERE PRESENTED WITH THE FISHER DISTINGUISHED CIVILIAN HUMANITARIAN AWARD BY SECRETARY OF THE AIR FORCE, FRANK KENDALL FOR THEIR WORK SUPPORTING MILITARY MOMS AND FAMILIES PROGRAMS, CAMPAIGNS & PARTNERSHIPS -HELD SUCCESSFUL 8TH ANNUAL #BUMPDAY CAMPAIGN, CELEBRATING BEAUTIFUL BUMPS AND HEALTHY PREGNANCIES AROUND THE WORLD, WHILE RAISING AWARENESS ABOUT THE OVERWHELMING NEED FOR IMPROVED MATERNAL HEALTH CARE BOTH IN THE U.S. AND GLOBALLY. -FEATURED IN GLOBAL HEALTH COUNCIL'S MEMBER SPOTLIGHT FOR MONTHLY NEWSLETTER

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $320,000

Program Service Revenue $57,712

Investment Income $74

Other Revenue $0

TOTAL REVENUE $377,786

Expense Breakdown

Grants Paid $0

Salaries & Benefits $341,225

Fundraising Expenses $0

Program Expenses $317,832

Other Expenses $62,065

TOTAL EXPENSES $403,290

Year-over-Year Comparison

	2023	2022	Change
Revenue	$377,786	$362,588	+0.0%
Expenses	$403,290	$453,226	-0.1%
Net Income	$-25,504	$-90,638	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$175,000

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
HEIDI MURKOFF	PRESIDENT	2.00	Officer Director	$0	$0	$0
ERIK MURKOFF	DIRECTOR	2.00	Director	$0	$0	$0
CRAIG PASCAL	DIRECTOR	2.00	Director	$0	$0	$0
ANNIE G TORO	PRESIDENT & E.D	40.00	Officer	$175,000	$0	$175,000

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$377,786	$403,290	$171,536	$-25,504
2022	$362,588	$453,226	$181,495	$-90,638
2021	$540,508	$889,787	$284,342	$-349,279
2020	$390,585	$561,441	$676,077	$-170,856
2019	$510,505	$493,645	$788,031	$16,860