COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL) (EIN 134011840) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1998

Legal Domicile

Principal Officer

KIM SAMPLE

Phone

9176237895

Tax Period

2025-01-01 to 2025-12-31

COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL), founded in 1998, is a community nonprofit in the Community Improvement sector that reported $1.9M in total revenue in fiscal year 2025. Revenue decreased 5% compared to the prior year. Expenses of $1.8M left a modest 4% surplus.

Mission

THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,674,648

Program Service Revenue $37,735

Investment Income $162,652

Other Revenue $0

TOTAL REVENUE $1,875,035

Expense Breakdown

Grants Paid $9,675

Salaries & Benefits $1,123,300

Fundraising Expenses $0

Program Expenses $1,560,431

Other Expenses $671,028

TOTAL EXPENSES $1,804,003

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,875,035	$1,980,011	-0.1%
Expenses	$1,804,003	$1,899,645	-0.1%
Net Income	$71,032	$80,366	-0.1%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$568,545

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MATT KUCHARSKI	TREASURER - EX. COMM. & BD	1.00	Officer Director	$0	$0	$0
EVAN KRAUS	CHAIR - EX. COMM. & BD	1.00	Officer Director	$0	$0	$0
CRAIG BUCHHOLZ	VICE CHAIR - EX. COMM. & B	1.00	Officer Director	$0	$0	$0
VALARIE DE LA GARZA	SECRETARY - EX. COMM. & BD	1.00	Officer Director	$0	$0	$0
RODELL MOLLINEAU	BOARD DIRECTOR	1.00	Director	$0	$0	$0
DIANA LITTMAN	BOARD DIRECTOR	1.00	Director	$0	$0	$0
JILLIAN JANACZEK	BOARD DIRECTOR	1.00	Director	$0	$0	$0
TIFFANY GUARNACCIA	BOARD DIRECTOR	1.00	Director	$0	$0	$0
NICK COWLING	BOARD DIRECTOR	1.00	Director	$0	$0	$0
BILL DAVIES	BOARD DIRECTOR	1.00	Director	$0	$0	$0
JOHN FITZPATRCK	BOARD DIRECTOR	1.00	Director	$0	$0	$0
EMILY GRAHAM	BOARD DIRECTOR	1.00	Director	$0	$0	$0
ALEXIS DAVIS SMITH	BOARD DIRECTOR	1.00	Director	$0	$0	$0
KIRSTY GRAHAM	BOARD DIRECTOR	1.00	Director	$0	$0	$0
MYLES WORTHINGTON	BOARD DIRECTOR	1.00	Director	$0	$0	$0
KIM SAMPLE	PRESIDENT & EX. COMM	40.00	Officer	$525,000	$43,545	$568,545
KRISTIN D'URSO	SR DIR OF FINANCE & QA	40.00	Highest	$106,150	$15,411	$121,561
PAUL D CUSKER	VP, DIGITAL & MARKET RESEARCH	40.00	Highest	$135,833	$16,482	$152,315
ELENA R DYPIANGCO	SR DIR OF CONTENT & LEARNING	40.00	Highest	$104,083	$15,260	$119,343

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,875,035	$1,804,003	$3,000,671	$71,032
2024	No data	No data	No data	No data
2023	$1,990,944	$1,647,940	$2,553,636	$343,004
2022	$1,855,758	$1,542,779	$2,451,319	$312,979
2021	$1,711,683	$1,392,214	$1,824,742	$319,469
2020	$1,281,811	$1,195,371	$1,945,667	$86,440
2019	$1,649,279	$1,602,757	$1,310,836	$46,522
2018	$1,728,088	$1,668,939	$1,269,872	$59,149

COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL)