ASIAN AMERICAN ADVERTISING FEDERATION INC (EIN 134038789) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Phone

3239649004

Tax Period

2025-01-01 to 2025-12-31

ASIAN AMERICAN ADVERTISING FEDERATION INC, founded in 2011, is a community nonprofit in the Community Improvement sector that reported $1.4M in total revenue in fiscal year 2025. Revenue surged 514% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.1M, a strong 79% operating margin.

Mission

The Asian American Advertising Federation was established in February 1999 under the name Association of Asian American Advertising Agencies, and is made up of Asian American advertising agency principals, media, advertisers, and strategic partners.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,439,240

Program Service Revenue $0

Investment Income $63

Other Revenue $271

TOTAL REVENUE $1,439,574

Expense Breakdown

Grants Paid $0

Salaries & Benefits $75,116

Fundraising Expenses $0

Program Expenses $220,624

Other Expenses $214,199

TOTAL EXPENSES $309,315

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,439,574	$234,450	+5.1%
Expenses	$309,315	$227,656	+0.4%
Net Income	$1,130,259	$6,794	+165.4%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
EDWARD CHANG TDWCO	BOARD MEMBER	004.00	Director	$0	$0	$0
JUN GUZMAN TFC	BOARD MEMBER	004.00	Director	$0	$0	$0
DORIS HUANG ADMERASIA	BOARD MEMBER	004.00	Director	$0	$0	$0
DAPHNE KWOK AARP	BOARD MEMBER	004.00	Director	$0	$0	$0
CHERLY LEE INTERTREND	BOARD MEMBER	004.00	Director	$0	$0	$0
ELLIOT LUM AEF	BOARD MEMBER	004.00	Director	$0	$0	$0
DAN MATHEWS ISA	BOARD MEMBER	004.00	Director	$0	$0	$0
MICHAEL MOON PRIME IMAGE MEDIA GROU	BOARD MEMBER	004.00	Director	$0	$0	$0
JAVIER ORTIZ KTSF	BOARD MEMBER	004.00	Director	$0	$0	$0
DANIEL SAKAYA CROSSINGS TV	BOARD MEMBER	004.00	Director	$0	$0	$0
NITA SONG IW GROUP	BOARD MEMBER	004.00	Director	$0	$0	$0
SYLVIA ZHOU FACEBOOK	BOARD MEMBER	004.00	Director	$0	$0	$0
INDRAGIT MAJUMDAR ZEE TV	BOARD MEMBER	004.00	Director	$0	$0	$0
JAY KIM AAAZA INC	BOARD MEMBER	004.00	Director	$0	$0	$0
IRIS YIM SPARKLE INSIGHTS	BOARD MEMBER	004.00	Director	$0	$0	$0
SANDRA WINN WINLUM	BOARD MEMBER	004.00	Director	$0	$0	$0
SANDRA LEE ES ADVERTISING	BOARD MEMBER	004.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,439,574	$309,315	$1,150,673	$1,130,259
2024	No data	No data	No data	No data
2023	$243,488	$267,974	$13,620	$-24,486
2022	$140,333	$132,021	$38,106	$8,312
2021	$127,470	$116,267	$29,794	$11,203
2020	$80,623	$65,755	$18,591	$14,868
2019	$242,424	$384,567	$3,723	$-142,143
2018	$179,152	$181,187	$145,866	$-2,035

ASIAN AMERICAN ADVERTISING FEDERATION INC