NATIONAL RETAIL FEDERATION INC

EIN: 135582627

WASHINGTON, DC

Total Revenue
$75,217,888
Total Expenses
$75,855,292
Total Assets
$75,734,964
Net Assets
$16,686,316
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1911
Legal Domicile
NY
Principal Officer
MATTHEW SHAY
Phone
2027837971
Tax Period
2024-03-01 to 2025-02-28

NATIONAL RETAIL FEDERATION INC, founded in 1911, is a mid-sized nonprofit that reported $75.2M in total revenue in fiscal year 2024. Revenue grew 10% year-over-year, indicating healthy expansion.

Mission

NRF'S MISSION IS TO ADVANCE AND PROTECT THE INTERESTS OF THE RETAIL INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $72,350,026
Investment Income $2,425,852
Other Revenue $442,010
TOTAL REVENUE $75,217,888

Expense Breakdown

Grants Paid $0
Salaries & Benefits $29,516,222
Fundraising Expenses $0
Other Expenses $46,339,070
TOTAL EXPENSES $75,855,292

Year-over-Year Comparison

2024 2023 Change
Revenue $75,217,888 $68,642,983 +0.1%
Expenses $75,855,292 $67,172,037 +0.1%
Net Income $-637,404 $1,470,946 -1.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
31
Independent Members
30
Employees
125
Volunteers
500

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$9,436,799
Total Directors
33
$8,395,435
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MATTHEW R SHAY PRESIDENT AND CEO 41.50
Officer Director
$7,280,735 $1,114,700 $8,395,435
ROBERT EDDY CHAIR 0.50
Officer Director
$0 $0 $0
MIKE GEORGE IMMEDIATE PAST CHAIR 0.50
Officer Director
$0 $0 $0
JOHN FURNER FIRST VICE CHAIR & IMMEDIATE PAST CHAIR 0.50
Officer Director
$0 $0 $0
ANISH MELWANI SECOND VICE CHAIR 0.50
Officer Director
$0 $0 $0
BETH ABERG DIRECTOR 0.50
Director
$0 $0 $0
MARGUERITE ADZICK DIRECTOR 0.50
Director
$0 $0 $0
CHRISTOPHER BALDWIN DIRECTOR 0.50
Director
$0 $0 $0
HORACIO BARBEITO DIRECTOR 0.50
Director
$0 $0 $0
SHELLEY BRANSTEN DIRECTOR 0.50
Director
$0 $0 $0
BRIAN CORNELL DIRECTOR 0.50
Director
$0 $0 $0
JOSEPH DITTMAR DIRECTOR 0.50
Director
$0 $0 $0
HARLEY FINKELSTEIN DIRECTOR 0.50
Director
$0 $0 $0
MICHELLE GASS DIRECTOR 0.50
Director
$0 $0 $0
DOUG HERRINGTON DIRECTOR (START 1/25) 0.50
Director
$0 $0 $0
ANTHONY HUCKER DIRECTOR 0.50
Director
$0 $0 $0
IAN KAHN DIRECTOR 0.50
Director
$0 $0 $0
SURESH KRISHNA DIRECTOR (THRU 1/25) 0.50
Director
$0 $0 $0
HAL LAWTON DIRECTOR 0.50
Director
$0 $0 $0
MARC METRICK DIRECTOR 0.50
Director
$0 $0 $0
STEVEN PRESTON DIRECTOR (START 1/25) 0.50
Director
$0 $0 $0
DAVID RATNER DIRECTOR 0.50
Director
$0 $0 $0
DAVID RAWLINSON II DIRECTOR 0.50
Director
$0 $0 $0
SERGIO ROJAS DIRECTOR 0.50
Director
$0 $0 $0
VIVEK SANKARAN DIRECTOR 0.50
Director
$0 $0 $0
KIMBERLY SMITH DIRECTOR 0.50
Director
$0 $0 $0
TONY SPRING DIRECTOR 0.50
Director
$0 $0 $0
EDWARD W STACK DIRECTOR 0.50
Director
$0 $0 $0
COLLEEN TAYLOR DIRECTOR 0.50
Director
$0 $0 $0
CARRIE THARP DIRECTOR 0.50
Director
$0 $0 $0
DAVID WILKINSON DIRECTOR (THRU 1/25) 0.50
Director
$0 $0 $0
STEVEN WILLIAMS DIRECTOR 0.50
Director
$0 $0 $0
TIFFANY ZARFAS WILLIAMS DIRECTOR 0.50
Director
$0 $0 $0
STEPHANIE MARTZ SECRETARY AND GENERAL COUNSEL 41.50
Officer
$935,976 $105,388 $1,041,364
DAVID FRENCH SVP, GOVERNMENT RELATIONS 50.00
Highest
$1,101,767 $111,058 $1,212,825
WILLIAM THORNE SVP, PUBLIC RELATIONS/ED 50.00
Highest
$789,120 $100,500 $889,620
SUSAN NEWMAN SVP, CONFERENCES 50.00
Highest
$604,345 $91,141 $695,486
ARTEMIS SAKELL SENIOR DIRECTOR, EXHIBITS 50.00
Highest
$589,153 $49,880 $639,033
MARTINE REARDON CHIEF MARKETING OFFICER & EVP 50.00
Highest
$425,341 $49,173 $474,514
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $75,217,888 $75,855,292 $75,734,964 $-637,404
2024 $68,642,983 $67,172,037 $55,908,163 $1,470,946
2023 $61,715,182 $65,108,511 $46,878,422 $-3,393,329
2022 $48,694,616 $51,465,679 $44,909,805 $-2,771,063
2021 $20,186,074 $37,768,720 $51,823,967 $-17,582,646
2020 $59,981,540 $56,375,612 $60,558,264 $3,605,928
2019 $56,814,461 $56,547,413 $53,192,980 $267,048
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