CALL FOR ACTION INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1963

Legal Domicile

Principal Officer

SHIRLEY ROOKER

Phone

2407470229

Tax Period

2023-01-01 to 2023-12-31

CALL FOR ACTION INC, founded in 1963, is a micro nonprofit in the Community Improvement sector that reported $66K in total revenue in fiscal year 2023. Revenue fell 23% from the prior year — a significant decline worth monitoring. Expenses of $94K exceeded revenue, resulting in a 43% operating deficit.

Mission

A NATIONAL NETWORK OF CONSUMER HOTLINES AFFILIATED WITH LOCAL MEDIA PARTNERS AND STAFFED BY TRAINED VOLUNTEERS TO ASSIST AND EDUCATE THE GENERAL PUBLIC REGARDING CONSUMER PROBLEMS AND COMPLAINTS.

Program Service Accomplishments

Program 1

Expenses: $56,960

FIELD OPERATIONS - NETWORK OF CONSUMER HOTLINES, AFFILIATED WITH LOCAL MEDIA PARTNERS TO ASSIST THE GENERAL PUBLIC WITH CONSUMER PROBLEMS. THOUSANDS OF PEOPLE BENEFITED.

Program 2

Expenses: $10,330

CONSUMER OUTREACH - WEEKLY CONSUMER NEWS REPORTS AND WEBSITE UPDATES PROVIDING THE GENERAL PUBLIC WITH INFORMATION ON CONSUMER PROBLEMS AND SOLUTIONS. THOUSANDS OF PEOPLE BENEFITED.

Program 3

Expenses: $19,324

NETWORK HOTLINE - PHONE BANK OPERATED BY VOLUNTEERS TO PROVIDE THE GENERAL PUBLIC WITH CONSUMER ADVICE AND ASSISTANCE FREE OF CHARGE. THOUSANDS OF PEOPLE BENEFITED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $61,000

Program Service Revenue $0

Investment Income $131

Other Revenue $5,000

TOTAL REVENUE $66,131

Expense Breakdown

Grants Paid $0

Salaries & Benefits $36,157

Fundraising Expenses $0

Program Expenses $90,118

Other Expenses $58,116

TOTAL EXPENSES $94,273

Year-over-Year Comparison

	2023	2022	Change
Revenue	$66,131	$85,583	-0.2%
Expenses	$94,273	$101,796	-0.1%
Net Income	$-28,142	$-16,213	+0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Role	Reportable Comp	Other Comp	Total
SHIRLEY ROOKER	PRESIDENT	Officer Director	$0	$0	$0
MAXINE SWEET	VICE PRESIDENT	Officer Director	$0	$0	$0
COLIN BENEDICT	DIRECTOR	Director	$0	$0	$0
RON BRUNER	DIRECTOR	Director	$0	$0	$0
EILEEN CHURCHILL	DIRECTOR	Director	$0	$0	$0
SEAN MCLAUGHLIN	DIRECTOR	Director	$0	$0	$0
JIM PRATHER	DIRECTOR	Director	$0	$0	$0
HUGH NORTON	DIRECTOR	Director	$0	$0	$0
WILLIAM WILCOX	DIRECTOR	Director	$0	$0	$0
SUSAN DIEGELMAN	DIRECTOR	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$66,131	$94,273	$787,656	$-28,142
2022	$85,583	$101,796	$827,412	$-16,213
2021	$91,957	$83,026	$784,740	$8,931
2020	$143,461	$86,898	$798,574	$56,563
2019	$330,135	$166,120	$737,380	$164,015
2018	$314,609	$228,141	$739,118	$86,468