TOURISM WALLA WALLA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

GUY GLAESER

Phone

5095258799

Tax Period

2023-01-01 to 2023-12-31

TOURISM WALLA WALLA, founded in 2004, is a community nonprofit in the Community Improvement sector that reported $1.2M in total revenue in fiscal year 2023. Expenses of $1.3M exceeded revenue, resulting in a 13% operating deficit.

Mission

THE MISSION OF THE CORPORATION SHALL BE TO PROMOTE AND SUPPORT THE CONTINUING ECONOMIC GROWTH AND QUALITY OF LIFE OF THE WALLA WALLA VALLEY THROUGH THE DEVELOPMENT, PROMOTION, AND EXECUTION OF MARKETING TOURISM ACTIVITIES THAT ATTRACT OUTSIDE VISITORS.

Program Service Accomplishments

Program 1

VISIT WALLA WALLA'S TOURISM MARKETING AND DEVELOPMENT EFFORTS AIM TO ATTRACT VISITORS TO THE REGION AND ENHANCE THEIR EXPERIENCE WHILE THEY'RE HERE. WE ACTIVELY PROMOTE DOZENS OF LOCAL EVENTS HOSTED BY NONPROFITS, SUCH AS THE WALLA WALLA SYMPHONY, THE WALLA WALLA CHAMBER MUSIC FESTIVAL, WALLA WALLA FRONTIER DAYS, AND THE WALLA WALLA VALLEY WINE ALLIANCE. ADDITIONALLY, WE HELP COORDINATE MAJOR EVENTS LIKE THE HOLIDAY BARREL RELEASE, THE WALLA WALLA BALLOON STAMPEDE, AND THE WALLA WALLA CRUSH (FILM FESTIVAL).VISIT WALLA WALLA IS DEDICATED TO GROWING THE TOURISM ECONOMY AND ENHANCING INFRASTRUCTURE BY CREATING NEW OPPORTUNITIES FOR BOTH VISITORS AND LOCALS TO ENJOY RECREATION, ARTS AND CULTURE, AND THE REGION'S AGRICULTURAL HISTORY AND PRODUCTS. OUR MARKETING EFFORTS HAVE CONTRIBUTED TO ATTRACTING OVER 702,000 OVERNIGHT VISITORS ANNUALLY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,143,687

Program Service Revenue $0

Investment Income $2,356

Other Revenue $12,124

TOTAL REVENUE $1,158,167

Expense Breakdown

Grants Paid $0

Salaries & Benefits $387,192

Fundraising Expenses $0

Other Expenses $919,885

TOTAL EXPENSES $1,307,077

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,158,167	$1,075,686	+0.1%
Expenses	$1,307,077	$1,212,171	+0.1%
Net Income	$-148,910	$-136,485	+0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$101,584

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATIE DEPONTY	CHAIR	2.00	Officer Director	$0	$0	$0
BRADLEY WALKER	VICE CHAIR	2.00	Officer Director	$0	$0	$0
MICHAEL CORLISS	TREASURER	2.00	Officer Director	$0	$0	$0
TABITHA CRENSHAW	DIRECTOR	2.00	Director	$0	$0	$0
JENNIFER CASPER	DIRECTOR	2.00	Director	$0	$0	$0
MARK SAMSON	DIRECTOR	2.00	Director	$0	$0	$0
JENNIFER SKOGLUND	DIRECTOR	2.00	Director	$0	$0	$0
JIM KIEFER	DIRECTOR	2.00	Director	$0	$0	$0
CHARLIE BALL	DIRECTOR	2.00	Director	$0	$0	$0
DAN LEEPER	DIRECTOR	2.00	Director	$0	$0	$0
ASHLEY MAHAN	DIRECTOR	0.00	Director	$0	$0	$0
JAMES PAYNE	DIRECTOR	2.00	Director	$0	$0	$0
ANNETTE BERGEVIN	DIRECTOR	2.00	Director	$0	$0	$0
JOSE MEZA	DIRECTOR	2.00	Director	$0	$0	$0
GILLIAN HERBRANDSON	DIRECTOR	2.00	Director	$0	$0	$0
RON PECK	INTERIM EXECUTIVE DIRECTOR	20.00	Officer	$19,500	$0	$19,500
GUY GLAESER	EXECUTIVE DIRECTOR	40.00	Officer	$73,816	$8,268	$82,084

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$1,158,167	$1,307,077	$574,097	$-148,910
2022	$1,075,686	$1,212,171	$794,911	$-136,485
2021	$1,325,079	$1,005,277	$965,798	$319,802