WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION

EIN: 150533551 501(c)(3) Health Care

BURBANK, CA

Total Revenue
$2,417,399
Total Expenses
$2,934,673
Total Assets
$10,831,583
Net Assets
$10,535,791
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Financial Trends

Organization Details

Formation Year
1936
Legal Domicile
CA
Principal Officer
CHRISTINA M BLUMER
Phone
3236882500
Tax Period
2024-04-01 to 2025-03-31

WILL ROGERS MOTION PICTURE PIONEERS FOUNDATION, founded in 1936, is a community nonprofit in the Health Care sector that reported $2.4M in total revenue in fiscal year 2024. Revenue surged 58% from the prior year, signaling strong growth momentum. Expenses of $2.9M exceeded revenue, resulting in a 21% operating deficit.

Mission

THE PURPOSE OF THE ORGANIZATION IS TO PERPETUATE THE LEGACY OF WILL ROGERS THROUGH THE WORKS OF THREE PROGRAMS, BRAVE BEGINNINGS, THE WILL ROGERS INSTITUTE AND THE PIONEERS ASSISTANCE FUND.

Program Service Accomplishments

Program 1
Expenses: $1,669,249

Pioneers Assistance ProgramThe Pioneers Assistance Fund (PAF) provides financial assistance for health and welfare issues to people who work in theatrical entertainment. Assistance is provided on a...

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Pioneers Assistance ProgramThe Pioneers Assistance Fund (PAF) provides financial assistance for health and welfare issues to people who work in theatrical entertainment. Assistance is provided on a sliding scale for people who have worked a minimum of three years in the industry up to people who have worked an entire career in the industry. The PAF is funded by restricted donations from entertainment industry companies, foundations and individuals who work in the theatrical entertainment industry. People who have worked in theatrical entertainment for a minimum of three years are eligible to receive financial assistance and counseling due to accident, illness, natural disaster, financial hardship, and medical issues. PAF provided long-term type assistance to 13 clients due to quality-of-life issues. Short-term assistance was given to 1,586 clients primarily for housing insecurity, medical rehabilitation, medical related equipment, burial and cremation expenses, and natural disaster relief. The total number of people who contacted PAF and received a minimum of counseling help or resource referral was 2,138. 2024-2025 the U.S. saw numerous natural disasters including severe storms and tornado outbreaks, winter storms, hurricanes, floods, wildfires, and drought-related events. The Pioneers Assistance Fund provided more than $215,000 in emergency grants to more than 1,000 film industry members impacted by natural disasters including hurricanes Beryl, Francine, Helene, and Milton.On January 7, 2025, fires broke out across Southern California in the Pacific Palisades and Altadena. The fires burned roughly 37,500 acres combined and destroyed more than 16,000 structures. The Pioneers Assistance Fund provided emergency assistance to nearly 100 individuals spending a total of $70,652 on industry members who either lost work due to the fires or who sustained damage to their homes.In 2024-25, the top three reasons for financial assistance are: 1. Rent and household financial hardship 2. Accident/Natural Disaster relief and 3. Medical treatments and care. The age range for long-term assistance recipients is 64 - 99, with many of those receiving assistance between the ages 71 90. The short-term client ages are from 16-89 years of age, with the majority receiving financial assistance in the 21-25 age group.Social workers continue to find a sizable number of people seeking financial assistance are employed, but live under a very tight budget, due to many factors. One accident, illness or unforeseen incident can create a household crisis. PAF clients reflect the greater circumstance affecting middle-class workers in the USA, most are barely keeping up with financial demands of day-to-day life. The Pioneers Assistance Fund continued the effort to educate industry members through increased presence on social media, frequent email newsletters, and the INNERMISSION program which provides short-form digestible videos (primarily made for the Instagram and YouTube social media platforms) on various topics aimed at maintaining overall health through video interviews with experts in fields of mental health and financial wellness. In 24-25 the INNERMISSION Program offered a series on Healthy Relationships as well as a series on the Importance of a Healthy Diet. Combined, the two series garnered more than 100,000 views on Instagram and another 16,500 views on YouTube. Due to the increased research findings on the importance of sleep, exercise, and meditation, all created content focuses on tips to achieving a healthy living lifestyle. Social workers are now screening for Depression, Suicidality, and a Needs Audit, which demonstrates to clients areas where their lives may need more attention. For more detailed information about the program, visit www.wrpioneers.org.

Program 2
Expenses: $369,181

Will Rogers Institute Research & Fellowships The Will Rogers Institute (WRI) is a program that has roots dating back to when the charity operated the Will Rogers Memorial Hospital. A primary...

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Will Rogers Institute Research & Fellowships The Will Rogers Institute (WRI) is a program that has roots dating back to when the charity operated the Will Rogers Memorial Hospital. A primary objective of the hospital was to conduct research for patient care and train pulmonary doctors on how to provide the best care for their patients. To date, the Will Rogers Institute has funded more than $50 million in research grants, training fellowships, and special projects in the pulmonary sector. What began as a training program for medical research during the 1950s and 60s at the Will Rogers Hospital in upstate New York, lives on in present day through the work of the Will Rogers Institute. Today, the Will Rogers Institute funds the Will Rogers Institute Pulmonary Research Center at Keck School of Medicine of University of Southern California, and five fellowships across the United States. Directed by Edward Crandall, PhD, MD, the Will Rogers Institute Pulmonary Research Center at USC and its laboratory group have achieved major advances in research related to lung injury, pulmonary edema the abnormal buildup of fluid in the air spaces of the lungs and pulmonary fibrosis. In 2024-2025, the Will Rogers Institute Pulmonary Research Center produced two peer-reviewed research articles and five scientific abstracts. Overall, Dr. Crandall has published 173 peer-reviewed scientific articles, 375 research abstracts and 27 book chapters. Will Rogers Institute Pulmonary Research Center publications have been cited by other researchers worldwide over 7,000 times. The Will Rogers Institute funding has been instrumental in helping Dr. Crandall advance pulmonary research and train numerous fellows in pulmonary, critical care and sleep medicine. Training fellowships for pulmonary medicine continue at Burke Rehabilitation Hospital (White Plains, NY), New York University, University of Texas Medical School (Dallas, TX), Patricia Neal Rehabilitation Hospital (Knoxville, TN), and Cedars-Sinai Hospital and Research Center (Los Angeles, CA). The objective for funding research fellowships in lung diseases at major universities throughout the United States is to help train future leaders of lung research and thoracic specialists.

Program 3
Expenses: $148,179

Will Rogers Institute - Health Education Another objective of the Will Rogers Institute is to educate the public on the prevention of cardio-pulmonary disorders, as well as, how to manage such...

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Will Rogers Institute - Health Education Another objective of the Will Rogers Institute is to educate the public on the prevention of cardio-pulmonary disorders, as well as, how to manage such disorders. The WRI has a rich history of producing and distributing public service announcements (PSAs) on an annual basis, for theatrical, web-based and television audiences. Print public service announcements, as well as digital PSAs are also part of that rich history. Since the 1950s, celebrities have donated their time and star power to help attract attention to the PSA and the importance of the topic. The Will Rogers Institutes web site continues to be visited by the public, generating thousands of hits per year and page views. While requests for printed booklets continue to decline due to the amount of free material on the internet, (including the WRI website which has downloadable booklets available), WRI continues to distribute free booklets on a monthly basis to members of the general public. Although there is a large amount of free information available on the internet, the free health booklets continue are requested from organizations such as community health centers, educators, and human resource departments. Perpetuating the Memory of Will Rogers The WRMPPF, as well as being a health charity, also has the primary mission of perpetuating the memory of the great humanitarian, Will Rogers. Efforts to perpetuate the memory of Will Rogers are in partnership with the Will Rogers Museum (Claremore, OK), the Will Rogers Ranch Foundation (Pacific Palisades, CA), as well as a partnership has developed with the Historic Saranac Lake (the historical society for Saranac Village, New York where the Will Rogers Hospital was located). Support for the museum is provided by utilizing their Will Rogers assets and content with the public, in addition to, making use of museum suppliers for interpretive Will Rogers memorabilia, which we give to donors as gifts and volunteer recognition awards, especially to individuals working in the entertainment industry. The WRMPPF collaborates with the Will Rogers Ranch Foundation by providing back office and administrative support. The Will Rogers Ranch Foundation is a small grassroots organization with no staff. WRMPPF also partners with the Ranch Foundation to support volunteer docent trainings and materials, as well as educational programs for park attendees. The Will Rogers State Historic Park suffered unimaginable loss during the Palisades fire on January 7th, 2025. Will Rogers historic 31-room ranch house (which was listed on the National Register of Historic Places) and the historic horse barn and stables, including the central rotunda stable building were entirely consumed by the fires. The historic guest house/visitor center and blacksmith/carpenter shop were damaged but not destroyed.The gatehouse, foremans cottage (park offices), and the 99-year-old polo field survived, though the announcers booth and goalposts at the polo field burned.The WRMPFF remains committed to providing support to the Will Rogers Ranch Foundation as it continues its mission to preserve the life and legacy of Will Rogers.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,071,497
Program Service Revenue $0
Investment Income $816,494
Other Revenue $-470,592
TOTAL REVENUE $2,417,399

Expense Breakdown

Grants Paid $1,487,613
Salaries & Benefits $711,530
Fundraising Expenses $288,181
Program Expenses $2,330,015
Other Expenses $735,530
TOTAL EXPENSES $2,934,673

Year-over-Year Comparison

2024 2023 Change
Revenue $2,417,399 $1,528,610 +0.6%
Expenses $2,934,673 $2,571,095 +0.1%
Net Income $-517,274 $-1,042,485 -0.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
29
Independent Members
29
Employees
7
Volunteers
62

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
8
$207,040
Total Directors
29
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CHRISTINA BLUMER EXEC DIRECTOR 50.00
Officer
$186,832 $20,208 $207,040
TIMINEY J MAYHEW CONTROLLER 40.00
$102,076 $23,495 $125,571
JEFFREY GREENSPUN Treasurer 1.00
Director
$0 $0 $0
THOMAS BUCKLEY Director 1.00
Director
$0 $0 $0
RICH DAUGHTRIDGE Director 1.00
Director
$0 $0 $0
HEATHER MORGAN Director 1.00
Officer Director
$0 $0 $0
SCOTT KENNEDY Director 1.00
Director
$0 $0 $0
BRETT FELLMAN Director 1.00
Director
$0 $0 $0
CHRIS JOHNSON Director 1.00
Director
$0 $0 $0
MICHELLE MADDALENA Director 1.00
Officer Director
$0 $0 $0
KEITH FOENANDER Director 1.00
Director
$0 $0 $0
MATT KALAVSKY Director 1.00
Director
$0 $0 $0
RON KRUEGER II Director 1.00
Director
$0 $0 $0
JOE GAREL Director 1.00
Officer Director
$0 $0 $0
STEVE GARRETT Director 1.00
Director
$0 $0 $0
HANK GREEN Director 1.00
Director
$0 $0 $0
KATHLEEN GALLAGHER Director 1.00
Director
$0 $0 $0
ROBERT WESTERLING Director 1.00
Director
$0 $0 $0
JEFF WILK Director 1.00
Officer Director
$0 $0 $0
LISA BUNNELL President 1.00
Officer Director
$0 $0 $0
TODD R VRADENBURG Director 1.00
Director
$0 $0 $0
FRANK MARTINEZ Director 1.00
Director
$0 $0 $0
MIKE POLYDOROS Director 1.00
Director
$0 $0 $0
MELANIE VALERA Exec Vice Pres 1.00
Officer Director
$0 $0 $0
FRANK TEES Director 1.00
Director
$0 $0 $0
KEVIN WILSON Director 1.00
Director
$0 $0 $0
STEPHEN BUCK Director 1.00
Director
$0 $0 $0
BRIAN FLANAGAN Director 1.00
Director
$0 $0 $0
JUSTIN McDANIEL Director 1.00
Director
$0 $0 $0
RYAN WOOD Sr Vice Pres 1.00
Officer Director
$0 $0 $0
PAUL SERWITZ Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,417,399 $2,934,673 $10,831,583 $-517,274
2024 $1,528,610 $2,571,095 $11,842,128 $-1,042,485
2023 $1,808,518 $2,512,434 $11,507,983 $-703,916
2022 $1,889,431 $2,616,477 $13,414,274 $-727,046
2021 $3,454,184 $5,848,156 $14,761,903 $-2,393,972
2020 $3,725,692 $4,070,370 $15,825,550 $-344,678
2019 $2,411,230 $3,319,190 $17,017,594 $-907,960
2018 $2,630,096 $4,095,641 $18,817,177 $-1,465,545
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