Greater Rochester Visitors Association Inc

EIN: 160611680

Rochester, NY

Total Revenue
$4,688,989
Total Expenses
$4,672,325
Total Assets
$2,020,791
Net Assets
$557,129
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1932
Legal Domicile
NY
Principal Officer
Donald Jeffries
Phone
5852798300
Tax Period
2025-01-01 to 2025-12-31

Greater Rochester Visitors Association Inc, founded in 1932, is a community nonprofit that reported $4.7M in total revenue in fiscal year 2025. Revenue grew 13% year-over-year, indicating healthy expansion.

Mission

Publicize the City of Rochester and Monroe County, promote its reputation and enhance its image.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $343,523
Program Service Revenue $4,332,074
Investment Income $12,842
Other Revenue $550
TOTAL REVENUE $4,688,989

Expense Breakdown

Grants Paid $217,204
Salaries & Benefits $2,245,337
Fundraising Expenses $0
Other Expenses $2,209,784
TOTAL EXPENSES $4,672,325

Year-over-Year Comparison

2025 2024 Change
Revenue $4,688,989 $4,148,908 +0.1%
Expenses $4,672,325 $4,495,882 +0.0%
Net Income $16,664 $-346,974 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
17
Independent Members
17
Employees
36
Volunteers
108

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$537,574
Total Directors
17
$0
Key Employees
0
$0
Highest Compensated
6
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Fran Antonelli Vice Chair 1.00
Officer Director
$0 $0 $0
Hon Adam Bello Member 1.00
Director
$0 $0 $0
Craig F Curran Member 1.00
Director
$0 $0 $0
Hon Malik Evans Member 1.00
Director
$0 $0 $0
Bill Gunther Chair 1.00
Officer Director
$0 $0 $0
Bob Duffy Member 1.00
Director
$0 $0 $0
Rob Norris Member 1.00
Director
$0 $0 $0
Bill Strassburg Member 1.00
Director
$0 $0 $0
Joseph Rulison Member 1.00
Director
$0 $0 $0
Gregory Smith Member 1.00
Director
$0 $0 $0
John Urlaub Treasurer 1.00
Officer Director
$0 $0 $0
Hillary Olson Member 1.00
Director
$0 $0 $0
Corey Dooley Member 1.00
Director
$0 $0 $0
Steve Dubnik Member 1.00
Director
$0 $0 $0
Steve Hausmann Member 1.00
Director
$0 $0 $0
Jett Mehta Member 1.00
Director
$0 $0 $0
Yversha Roman Member 1.00
Director
$0 $0 $0
Donald Jeffries President/CEO 37.50
Officer
$275,306 $46,887 $322,193
Jeanine Battermann VP of Finance 37.50
Officer
$135,150 $21,091 $156,241
Erin Kivel Secretary 37.50
Officer
$54,963 $4,177 $59,140
Wendy O'Duffy VP of Sales 37.50
Highest
$117,625 $7,643 $125,268
Greg LaDuca VP of Industry 37.50
Highest
$133,217 $26,883 $160,100
Rich Mackey Sales Manager 37.50
Highest
$102,341 $24,075 $126,416
Amanda Fox VP Event Services 37.50
Highest
$100,074 $30,567 $130,641
Diana Keating VP Marketing 37.50
Highest
$100,074 $5,113 $105,187
Tim James Sales Manager 37.50
Highest
$103,544 $27,502 $131,046
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $4,688,989 $4,672,325 $2,020,791 $16,664
2024 $4,148,908 $4,495,882 $1,422,523 $-346,974
2023 $4,388,966 $4,418,422 $1,658,560 $-29,456
2022 $4,057,276 $4,019,134 $1,939,370 $38,142
2021 $3,724,721 $3,719,695 $2,029,786 $5,026
2020 $3,279,599 $3,266,896 $1,943,387 $12,703
2019 $3,699,199 $3,687,374 $1,678,679 $11,825
2018 $3,577,185 $3,574,862 $1,745,912 $2,323
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