UNITED MEMORIAL MEDICAL CENTER

ROCHESTER REGIONAL HEALTH (ROCHESTER REGIONAL/RRH) (I.E. THE PARENT ORGANIZATION AND ITS RELATED AFFILIATES) IS AN INTEGRATED HEALTH SYSTEM ROOTED IN COMMUNITY, SERVING TOGETHER TO UPLIFT HUMANITY THROUGH COMPASSIONATE CARE FOR THE PEOPLE OF ROCHESTER, THE FINGER LAKES REGION, AND NEW YORK STATE'S NORTH COUNTRY. THROUGH ROBUST INVESTMENTS IN PEOPLE, FACILITIES, AND TECHNOLOGY IN EACH COMMUNITY WE SERVE, ROCHESTER REGIONAL STANDS OUT FOR ITS ABILITY TO BRING THE HIGHEST QUALITY CARE CLOSE TO HOME. ACROSS WESTERN NEW YORK, THE FINGER LAKES, ST. LAWRENCE COUNTY AND BEYOND, RRH PROUDLY SERVES THE COMMUNITY THROUGH ITS NINE HOSPITALS PROVIDING INPATIENT, ADVANCED AND CRITICAL CARE; HUNDREDS OF OUTPATIENT SPECIALTY, URGENT CARE AND PRIMARY CARE PRACTICES; BEHAVIORAL HEALTH AND CHEMICAL DEPENDENCY TREATMENT CENTERS; INNOVATIVE AND COMFORTING SENIOR SERVICES; COMPASSIONATE HOME CARE AND HOSPICE CARE PROGRAMS; AND LABORATORIES, INCLUDING SPECIALIZED CLINICAL TRIAL AND TOXICOLOGY TESTING FACILITIES. ROCHESTER REGIONAL HAS A NATIONALLY RECOGNIZED HEART PROGRAM AND A NATIONALLY ACCREDITED CANCER CENTER, AND OFFERS PATIENTS MANY OF THE SAME LEADING EDGE TREATMENT OPTIONS FOUND AT THE COUNTRY'S FINEST MEDICAL CENTERS. FROM SURGERY TO ORTHOPEDICS, WOMEN'S HEALTH TO EMERGENCY CARE, PEOPLE ALL ACROSS WESTERN NY AND NYS'S NORTH COUNTRY TURN TO ROCHESTER REGIONAL FOR THEIR EXPERIENCE, COMPASSION AND EXPERTISE IN HELPING THEM GET BACK TO LIVING THEIR LIVES. POVERTY TRENDS, COMMUNITY HEALTH RESEARCH AND NEEDS ASSESSMENTS ARE REVIEWED ON A REGULAR BASIS WHILE PLANNING COMMUNITY HEALTH PROGRAMS. ROCHESTER REGIONAL REPRESENTATIVES ARE ACTIVELY ENGAGED IN VARIOUS COMMUNITY HEALTH COLLABORATIONS WITH THE LOCAL HEALTH DEPARTMENTS, STATE HEALTH DEPARTMENT, AND LOCAL NOT-FOR-PROFIT HEALTH AND HUMAN SERVICE AGENCIES, AND ACTIVELY WORK TO RESPOND TO COMMUNITY PRIORITIES AND DEVELOP PROGRAMS AND SERVICES THAT FILL A GAP OR SUPPLEMENT AN EXISTING PROGRAM. MOST ROCHESTER REGIONAL COMMUNITY HEALTH OUTREACH PROGRAMS ARE OFFERED IN PARTNERSHIP WITH OTHER COMMUNITY ORGANIZATIONS OR GOVERNMENTAL AGENCIES, IN ORDER TO LEVERAGE RESOURCES TO MEET COMMUNITY NEEDS. INFORMATION REGARDING THE AVAILABILITY OF COMMUNITY HEALTH PROGRAMS, ASSISTANCE WITH HEALTH INSURANCE ENROLLMENT AND FINANCIAL ASSISTANCE FOR MEDICAL CARE RECEIVED AT ROCHESTER REGIONAL HOSPITALS, EMERGENCY DEPARTMENTS, OUTPATIENT DEPARTMENTS OR LONG-TERM CARE FACILITIES IS DISSEMINATED TO THE PUBLIC IN ELECTRONIC FORM ON THE ORGANIZATION'S WEBSITE. AT ROCHESTER REGIONAL HEALTH, DIVERSITY, EQUITY, INCLUSION AND SOCIAL JUSTICE ARE WOVEN INTO THE TAPESTRY OF OUR CULTURE AND HEALTH EQUITY IS OUR TRUE NORTH. RRH IS COMMITTED TO FOSTERING A DIVERSE AND INCLUSIVE ENVIRONMENT WHERE PEOPLE FROM ALL BACKGROUNDS ARE INCLUDED, VALUED, AND RESPECTED. BY ESTABLISHING AND MAINTAINING COMMUNITY PARTNERSHIPS, RRH IS LEADING EFFORTS TO CULTIVATE AN EQUITABLE AND INCLUSIVE ENVIRONMENT AND DELIVER HIGH-QUALITY PATIENT OUTCOMES AND EXPERIENCES. WE BELIEVE OUR WORKFORCE AND PATIENT CARE ARE DIRECTLY CONNECTED AND ARE COMMITTED TO ENSURING THAT OUR TEAMS AND EACH PATIENT WE CARE FOR ENJOYS BETTER, HEALTHIER LIVES. TWO OF THE KEYS TO REDUCING HEALTH DISPARITIES AND BUILDING HEALTH LITERACY ARE COMMUNITY OUTREACH AND EDUCATION. TO THIS END, RRH HAS DEVELOPED TARGETED INTERVENTIONS, COMMUNITY OUTREACH AND EDUCATION PROGRAMS. RRH IS COMMITTED TO PROVIDING A RELAXED AND WELCOMING ENVIRONMENT TO ASK QUESTIONS, AND HAD MEDICAL EXPERTS THAT PROVIDED SOLID, RELEVANT AND TIMELY INFORMATION SO THAT PEOPLE COULD MAKE INFORMED HEALTHCARE DECISIONS. THE RRH COMMUNITY CONVERSATIONS ARE HOSTED IN PARTNERSHIP WITH A WIDE RANGE OF LEADERS THROUGHOUT THE COMMUNITY. RRH HAS PARTNERED WITH VARIOUS COMMUNITIES SUCH AS THE LATINX COMMUNITY, RURAL MIGRANT FARMERS, FAITH COMMUNITIES, DEAF AND HARD OF HEARING, LGBTQ+, VETERANS, PEOPLE LIVING WITH DISABILITIES, ELDERS AND THEIR CAREGIVERS, ADOLESCENTS AND PARENTS. WITH THESE PARTNERSHIPS RRH HAS BEEN ABLE TO FORM STRONG COMMUNITY BONDS. WITH COVID INFORMATION NOW WIDELY AVAILABLE, RRH IS PIVOTING ITS COMMUNITY CONVERSATIONS TO FOCUS ON HEALTH AND WELLNESS. RRH PLANS TO CONTINUALLY EVALUATE AND ADJUST THE FOCUS OF ITS COMMUNITY CONVERSATIONS TO ENSURE OTHER PRESSING TOPICS, SUCH AS HEALTH SCREENINGS AS A PREVENTIVE MEASURE, ARE ALWAYS AT THE FOREFRONT AND CONTINUED EDUCATION IS ALWAYS AVAILABLE TO THE COMMUNITY. AS A RESULT OF THESE EFFORTS, RRH WAS RECOGNIZED AMONG THE NATION'S TOP DEI ADVOCATES. CITING RRH'S "FANTASTIC" DIVERSITY, EQUITY & INCLUSION (DEI) OFFICE, THE HEALTHCARE DIVERSITY COUNCIL HAS GRANTED RRH A TOP 3 HEALTHCARE DIVERSITY ORGANIZATIONS AWARD. THE COUNCIL COMMENDED RRH DEI INITIATIVES TO REDUCE HEALTHCARE DISPARITIES IN UNDERSERVED COMMUNITIES; RECRUIT AND RETAIN A DIVERSE WORKFORCE; AND IMPLEMENT COMMUNITY CONVERSATIONS SURROUNDING COVID-19. RRH'S ACTIVE PURSUIT OF DIVERSITY IN OUR WORK ENVIRONMENT AND COMMUNITY PROGRAMS MAKES IT A "PERFECT" AWARD RECIPIENT, THE COUNCIL STATED. THE HEALTHCARE DIVERSITY COUNCIL IS AN ORGANIZATION DEVOTED TO PROMOTING AN INCLUSIVE ENVIRONMENT OF CARE AT MEDICAL INSTITUTIONS NATIONWIDE. ROCHESTER REGIONAL HEALTH IS ALSO LEADING THE INDUSTRY WITH ITS SUSTAINABILITY EFFORTS. RRH BELIEVES IN THE CLOSE RELATIONSHIP BETWEEN THE WELL-BEING OF OUR COMMUNITY, ENVIRONMENT, AND OUR FINANCIAL HEALTH. GUIDED BY THIS BELIEF, RRH MANAGES ITS RESOURCES CONSCIENTIOUSLY, AIMING TO LIMIT OUR ENVIRONMENTAL FOOTPRINT AND SPEARHEAD SUSTAINABILITY INITIATIVES IN THE REGION. THOUGH IT IS KNOWN THAT HOSPITALS CONSUME MORE THAN DOUBLE THE ENERGY THAN TYPICAL COMMERCIAL BUILDINGS AND GENERATE SIGNIFICANT WASTE PER PATIENT, ROCHESTER REGIONAL HEALTH IS STEADFAST IN BREAKING THIS NORM. THE RRH SUSTAINABILITY DEPARTMENT IS DEVOTED TO REFINING THE HEALTHCARE EXPERIENCE, PRESERVING A ROBUST ENVIRONMENT, AND CURBING HEALTHCARE COSTS. THEY ACTIVELY MANAGE WASTE, ELIMINATING HARMFUL SUBSTANCES, AND FOSTERING A SUSTAINABLE COMMUNITY FOR NOW AND FUTURE GENERATIONS. QUALITY AND SAFETY ARE AT THE CORE OF ROCHESTER REGIONAL HEALTH'S PURPOSE TO HEAL, COMFORT, PROMOTE HEALTH AND DELIVER CARE THAT ENHANCES LIVES. BY TAKING A PROACTIVE APPROACH, RRH DESIGNS PATIENT-CENTERED SYSTEMS THAT DELIVER HIGH-QUALITY CARE, SAFELY. THROUGH SYSTEM-WIDE PROGRAMS WE ARE CONSISTENTLY IMPROVING THE SAFETY AND QUALITY OF THE CARE WE PROVIDE; ENSURING REGULATORY COMPLIANCE AND COORDINATING ACCREDITATIONS OF LOCATIONS AND PROGRAMS; PREVENTING ERRORS AND WORKING TO ENHANCE THE CARE DELIVERED IN OUR REGION AND ACROSS THE COUNTRY; AND PROVIDING EDUCATION AND TRAINING FOR EMPLOYEES, PATIENTS AND VISITORS. A CORNERSTONE OF ROCHESTER REGIONAL HEALTH'S STRATEGIC PLAN IS TO INVEST IN A SUSTAINABLE BUSINESS MODELTHAT IS, TO PRIORITIZE INVESTMENTS IN GROWTH AND SERVICES THAT CREATE LONG-TERM VALUE. DESPITE THE CHALLENGES WITHIN THE HEALTHCARE INDUSTRY, ROCHESTER REGIONAL CONTINUES TO CELEBRATE PROGRESS ON INITIATIVES ESSENTIAL TO THE FUTURE OF THE INSTITUTION AND THE HEALTH OF THE NEW YORK STATE COMMUNITIES IT SERVES. EXAMPLES INCLUDE: BREAKING GROUND ON A NEW MEDICAL CAMPUS IN GENEVA. THIS FACILITY WILL BE A 58,000-SQUARE-FOOT DESTINATION MEDICAL CAMPUS CONVENIENTLY LOCATED IN THE TOWN OF GENEVA. THIS NEW STATE-OF-THE-ART FACILITY WILL BRING BOTH NEW AND PRE-EXISTING PRACTICES TOGETHER IN ONE CENTRAL LOCATION. THE GENEVA MEDICAL CAMPUS WILL FEATURE CLOSE TO 90 EXAM ROOMS AND MULTIPLE SPECIALTIES INCLUDING PRIMARY CARE, PEDIATRICS, CARDIOLOGY, ORTHOPEDICS, NEUROSCIENCE, WOMEN'S HEALTH, BEHAVIORAL HEALTH, PHYSICAL THERAPY, AND CANCER CARE WITH AN 8-BAY INFUSION DEPARTMENT. THIS EXTENSIVE MEDICAL CAMPUS WILL PROVIDE A VAST RANGE OF HEALTHCARE SERVICES ALL IN ONE ULTRAMODERN FACILITY- FURTHER ANCHORING RRH'S COMMITMENT TO THE PEOPLE OF GENEVA AND BEYOND. THE GENEVA MEDICAL CENTER IS TESTAMENT TO RRH'S CORE VALUE THAT WE ARE "ROOTED IN COMMUNITY". THIS CENTER WILL PROMOTE HEALTH AND HEALING IN THE COMMUNITY BY DELIVERING COMPREHENSIVE, QUALITY HEALTHCARE TO GENEVA FOR YEARS TO COME. PLANS PROJECT THE CAMPUS TO OPEN BY THE END OF 2025. IN 2024, ROCHESTER REGIONAL HEALTH, IN COLLABORATION WITH THE GLOW YMCA, CUT THE RIBBON ON BATAVIA'S NEW HEALTHY LIVING CAMPUS. THE NEW 78,000 SQ. FT. STATE-OF-THE-ART FACILITY OFFERS EVERYTHING FROM PRIMARY CARE AND EXERCISE STUDIOS TO CANCER SCREENING, NUTRITION EDUCATION SERVICES, RECREATION, AND MULTI-USE SPACES FOR ALL AGES UNDER ONE ROOF. THIS BUILDING IS THE NEW JOINT HOME TO ROCHESTER REGIONAL HEALTH BATAVIA PRIMARY CARE, THE GENESEE COUNTY YMCA, AND UNITED MEMORIAL MEDICAL CENTER'S HEALTHY LIVING PROGRAMMING. THE HEALTHY LIVING CAMPUS FEATURES 22 EXAM ROOMS AND TWO MEDICAL PROCEDURE ROOMS WHERE ROCHESTER REGIONAL HEALTH PROVIDERS OFFER PRIMARY CARE AND TELEMEDICINE APPOINTMENTS, BEHAVIORAL HEALTH AND CRISIS INTERVENTION SUPPORT AS WELL AS CANCER PREVENTION OUTREACH, CHRONIC ILLNESS, AND COMMUNITY EDUCATION SERVICES.