FINGER LAKES ASSOCIATION INC dba F… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1919

Legal Domicile

Phone

3155367488

Tax Period

2024-01-01 to 2024-12-31

FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE, founded in 1919, is a small nonprofit that reported $531K in total revenue in fiscal year 2024. Revenue grew 11% year-over-year, indicating healthy expansion. Expenses of $652K exceeded revenue, resulting in a 23% operating deficit.

Mission

LEAD TOURSIM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION.

Program Service Accomplishments

Program 1

PUBLICATIONS - A TOTAL OF 100,000 FINGER LAKES TRAVEL GUIDES AND 50,000 MAP AND MINI GUIDES WERE PRODUCED.

Program 2

DIGITAL MEDIA - ARCHER COMMUNICATIONS MARKETED THE REGION WITH VARIOUS MEDIA TACTICS WITH IMPRESSIONS DIRECTLY ATTRIBUTED TO CAMPAIGN ADS AND A NEW WEBSITE WAS LAUNCHED UNDER THE BRAND EXPLORE FINGER LAKES. THE NEW WEBSITE MAINTAINED ITS STANCE AS THE PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2024 THERE WERE 1,027,510 PAGE VIEWS AND 427,659 UNIQUE VISITORS TO THE SITE. TOTAL IMPRESSIONS WERE 1.03 MILLION.

Program 3

MARKETING CAMPAIGN - MARKETING EFFORTS WERE FOCUSED IN-REGION, STATE-WIDE, NATIONALLY AND INTERNATIONALLY THROUGHOUT 2024 WITH A FULL COMPREHENSIVE MARKETING PLAN PROMOTING THE REGION THROUGH ALL...

MARKETING CAMPAIGN - MARKETING EFFORTS WERE FOCUSED IN-REGION, STATE-WIDE, NATIONALLY AND INTERNATIONALLY THROUGHOUT 2024 WITH A FULL COMPREHENSIVE MARKETING PLAN PROMOTING THE REGION THROUGH ALL FOUR SEASONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $161,000

Program Service Revenue $353,740

Investment Income $126

Other Revenue $15,925

TOTAL REVENUE $530,791

Expense Breakdown

Grants Paid $0

Salaries & Benefits $213,200

Fundraising Expenses $0

Other Expenses $439,264

TOTAL EXPENSES $652,464

Year-over-Year Comparison

	2024	2023	Change
Revenue	$530,791	$478,854	+0.1%
Expenses	$652,464	$533,533	+0.2%
Net Income	$-121,673	$-54,679	+1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
STEPHANIE DEVITO	Director	3.00	Director	$0	$0	$0
COLEEN FABRIZI	vice chair	3.00	Officer Director	$0	$0	$0
MATT HUFNAGEL	ASSIST. TREAS	3.00	Officer Director	$0	$0	$0
JON SPAULDING	Director	3.00	Director	$0	$0	$0
MEGHAN FULLER	Secretary	3.00	Director	$0	$0	$0
JIM MEAD	Director	3.00	Director	$0	$0	$0
DANIELLE NEUSER	CHAIRPERSON	3.00	Officer Director	$0	$0	$0
JIM CECERE	AT LARGE REP	3.00	Director	$0	$0	$0
BRITTANY GIBSON	AT LARGE REP	3.00	Director	$0	$0	$0
DON BENNETT	Director	3.00	Director	$0	$0	$0
GREG LADUCA	Director	3.00	Officer Director	$0	$0	$0
SUE POELVOORDE	Treasurer	3.00	Officer Director	$0	$0	$0
JESS MAY HOFFMAN	Director	3.00	Director	$0	$0	$0
NATALIE TRAVIS	Director	3.00	Director	$0	$0	$0
ERIN RAFALOWSKI	Director	3.00	Director	$0	$0	$0
JOE GOBER	Director	3.00	Director	$0	$0	$0
BONNIE HAYS	Director	3.00	Director	$0	$0	$0
MEGHAN NULTY	President	40.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$530,791	$652,464	$368,605	$-121,673
2023	$478,736	$533,533	$278,928	$-54,797
2022	$507,905	$521,795	$481,292	$-13,890
2021	$547,155	$471,580	$467,603	$75,575
2020	$520,675	$477,676	$265,461	$42,999
2018	$850,153	$844,153	$574,659	$6,000

FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE