PENNOCK CENTER FOR COUNSELING

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2005

Legal Domicile

Principal Officer

JODY PIERCE

Phone

3036559065

Tax Period

2025-01-01 to 2025-12-31

PENNOCK CENTER FOR COUNSELING, founded in 2005, is a small nonprofit that reported $360K in total revenue in fiscal year 2025. Revenue decreased 6% compared to the prior year. Expenses of $417K exceeded revenue, resulting in a 16% operating deficit.

Mission

"COMPASSIONATE MENTAL HEALTH SERVICES BASED ON A FOUNDATION OF HOPE AND CHANGE." THE MISSION OF PENNOCK CENTER FOR COUNSELING REFLECTS THE THE WORK OF THE CENTER TO PROVIDE COMPASSIONATE PROFESSIONAL CARE AND TO INSTILL HOPE IN CLIENTS AND PROMOTE CHANGE. THE CENTER WORKS TO FILL A GAP IN MENTAL HEALTH SERVICES FOR THE UNINSURED AND UNDERINSURED.

Program Service Accomplishments

Program 1

Expenses: $218,343 Revenue: $108,752

THE CENTER'S PRIMARY PROGRAM IS THE PROVISION OF OUTPATIENT PSYCHOTHERAPY SERVICES FOR THOSE STRUGGLING WITH MENTAL HEALTH ISSUES OR RELATIONSHIP PROBLEMS. IN 2023, THE CENTER SERVED 626 CLIENT UNITS (INDIVIDUALS, COUPLES OR FAMILIES). INDIRECT OR REFERRAL SERVICES WERE PROVIDED TO 231 CLIENTS AND DIRECT THERAPY SERVICES TO 395 CLIENTS. CLIENT'S PRESENTING PROBLEMS VARIED WITH THE THREE HIGHEST NEEDS BEING HELP WITH DEPRESSION, ANXIETY AND RELATIONSHIP ISSUES. CLIENTS ARE SELF-REFERRED OR REFERRED TO THE CENTER BY OTHER COMMUNITY AGENCIES, THE SCHOOLS AND LOCAL PHYSICIANS.

Program 2

THE CENTER DEVELOPED A NEW PAERTNERSHIP WITH 27J SCHOOLS PROVIDING SHCOOL-BASED THERAPY FOR CHILDREN NEEDING MENTAL HEALTH SUPPORT IN THREE ELEMENTARY SCHOOLS. THIS PROGRAM MAY BE EXPANDED IN THE...

THE CENTER DEVELOPED A NEW PAERTNERSHIP WITH 27J SCHOOLS PROVIDING SHCOOL-BASED THERAPY FOR CHILDREN NEEDING MENTAL HEALTH SUPPORT IN THREE ELEMENTARY SCHOOLS. THIS PROGRAM MAY BE EXPANDED IN THE COMING SCHOOL YEAR.

Program 3

THE CENTER PROVIDED MULTIPLE COMMUNITY PROGRAMS SUCH AS PROVIDING PRESENTATIONS ON RELEVANT MENTAL HEALTH ISSUES, SUPPORT CLASSES FOR THE CARDIAC REHABILITATION PATIENTS, AND CLASSES AT THE LOCAL...

THE CENTER PROVIDED MULTIPLE COMMUNITY PROGRAMS SUCH AS PROVIDING PRESENTATIONS ON RELEVANT MENTAL HEALTH ISSUES, SUPPORT CLASSES FOR THE CARDIAC REHABILITATION PATIENTS, AND CLASSES AT THE LOCAL EAGLE VIEW ADULT CENTER. THE CENTER PARTNERED WITH THE CITY OF BRIGHTON'S YOUTH COMMISSION IN PROVIDING SUICIDE PREVENTION CLASSES FOR THE COMMUNITY DURING THEIR ANNUAL SUICIDE PREVENTION AND EDUCATION WEEK.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $221,784

Program Service Revenue $108,752

Investment Income $0

Other Revenue $29,228

TOTAL REVENUE $359,764

Expense Breakdown

Grants Paid $0

Salaries & Benefits $303,818

Fundraising Expenses $0

Program Expenses $218,343

Other Expenses $112,787

TOTAL EXPENSES $416,605

Year-over-Year Comparison

	2025	2024	Change
Revenue	$359,764	$383,375	-0.1%
Expenses	$416,605	$336,913	+0.2%
Net Income	$-56,841	$46,462	-2.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$61,355

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BILL ALSDORF	PRESIDENT	1.00	Officer Director	$0	$0	$0
JOAN ROOT	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
WARREN TAYLOR	SECRETARY	1.00	Officer Director	$0	$0	$0
DENNIS RIESEL	TREASURER	1.50	Officer Director	$0	$0	$0
HEIDI STORZ	BOARD MEMBER	1.00	Director	$0	$0	$0
SHERYL JOHNSON	BOARD MEMBER	1.00	Director	$0	$0	$0
PASTOR CHRIS SPOTTS	BOARD MEMBER	1.00	Director	$0	$0	$0
JULIE RATINOFF	EXECUTIVE DIRECTOR	40.00	Director	$61,355	$0	$61,355
DAVID OLSON	BOARD MEMBER	1.00	Director	$0	$0	$0
CAROL RAMSEY	BOARD MEMBER	1.00	Director	$0	$0	$0
JUDY PETERSEN	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$359,764	$416,605	$206,650	$-56,841
2024	$383,375	$336,913	$262,157	$46,462
2023	$394,296	$348,151	$223,187	$46,145
2022	$328,989	$285,007	$169,678	$43,982
2021	$353,325	$312,118	$124,705	$41,207
2020	$342,967	$345,820	$83,574	$-2,853
2019	$377,459	$449,364	$85,112	$-71,905
2018	$382,349	$438,438	$169,284	$-56,089