Digitial Analytics Association Inc (EIN 201324018) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Tax Period

2023-01-01 to 2023-12-31

Digitial Analytics Association Inc, founded in 2004, is a small nonprofit that reported $384K in total revenue in fiscal year 2023. Revenue decreased 15% compared to the prior year.

Mission

DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $376,810

Investment Income $12

Other Revenue $7,352

TOTAL REVENUE $384,174

Expense Breakdown

Grants Paid $0

Salaries & Benefits $176,070

Fundraising Expenses $0

Program Expenses $385,081

Other Expenses $209,011

TOTAL EXPENSES $385,081

Year-over-Year Comparison

	2023	2022	Change
Revenue	$384,174	$452,631	-0.2%
Expenses	$385,081	$296,687	+0.3%
Net Income	$-907	$155,944	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

N/A

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ENRIQUE GONZALES	DIRECTOR	1.00	Director	$0	$0	$0
SHARON FLYNN	DIRECTOR	1.00	Director	$0	$0	$0
JUNE DERSHEWITZ	DIRECTOR	1.00	Director	$0	$0	$0
NATE SMITH	DIRECTOR	1.00	Director	$0	$0	$0
HAILEY MEEKINS	DIRECTOR	1.00	Director	$0	$0	$0
LYNN LANPHIER	DIRECTOR	1.00	Director	$0	$0	$0
JUAN DAMIA	DIRECTOR	1.00	Director	$0	$0	$0
KIMBERLY MOSLEY	EXEC DIRECTOR	40.00	Director Key Emp	$0	$0	$0
HANNAH ALEXANDER	DIRECTOR	1.00	Director	$0	$0	$0
JOSEPH MISCAVIGE	TREASURER	3.00	Officer Director	$0	$0	$0
DAVID McBRIDE	DIRECTOR	3.00	Officer Director	$0	$0	$0
CHARLES DAVIS	BOARD CHAIR	1.00	Officer Director	$0	$0	$0
MARY OWUSU	PRESIDENT	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$384,174	$385,081	$18,398	$-907
2022	$432,737	$542,002	$81,663	$-109,265
2021	$1,081,228	$1,096,985	$325,326	$-15,757
2020	$932,585	$887,907	$467,326	$44,678
2019	$1,198,150	$1,141,181	$406,881	$56,969
2018	$1,050,032	$1,009,936	$350,952	$40,096

Digitial Analytics Association Inc