Visit Vacaville

The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. The Organization promotes the City as the preferred destination for visitors, meetings, tour groups, sporting and events.Visit Vacavilles destination marketing program aims to enhance awareness for Vacaville as an attraction for both the local community and visitors, and boost economic activity. The program seeks to increase tourism district tax, transient occupancy tax, and sales tax revenue by promoting Vacaville as an overnight destination with a variety of offerings for all. Destination marketing supports Vacavilles vitality and sustained growth for businesses.Visit Vacaville maintains a physical visitor center in Nut Tree Plaza, open Monday through Friday to support locals, visitors, and businesses with general travel inquiries, Vacaville merchandise and more.Visit Vacavilles signature event programming seeks to promote and enhance the experiences one can have in Vacaville while preserving its history and unique character. Visit Vacaville plans and produces four main annual signature events: Taste of Vacaville (restaurant week), En Plein Air Weekend, Tourism Breakfast, and Vacavilles Farm-to-Table Dinner. Additionally, Visit Vacaville coordinates content and activations for I love Vacaville week in February and has a booth at the Citys Merriment on Main event.Visit Vacaville attends meetings with the Visit California, CalTravel, One West Tourism Alliance, Destinations International, U.S. Travel, Travelability, Solano County Farm Bureau and various other groups at the state, and local level to ensure that strategic planning for Vacaville is competitive and commensurate with other destination marketing and promotions.The Accessible Travel initiative advances Vacavilles commitment to inclusive tourism by partnering with organizations such as Wheel the World, the Hidden Disabilities Sunflower Program, and TravelAbility to assess visitor experiences, improve wayfinding and facilities, and promote the city as a welcoming destination for travelers of all abilities. This past year Visit Vacaville completed Wheel The World mapping of hotels and attractions in Vacaville for wheelchair users and launched a destination specific page on their travel website. Visit Vacaville began running accessible tourism ads in conjunction with other destination awareness digital ad campaigns to promote Vacaville to families traveling with family members who have a disability. And Visit Vacaville created a Hidden Disabilities Sunflower Program Training Deck for local businesses to learn about and partake in the global program.Visit Vacavilles e-commerce strategy strengthens the citys digital presence and visitor engagement across four core channels:1) The official Visit Vacaville website serves as the central hub for trip planning, event discovery, and visitor resources, featuring itineraries, local business listings, and up-to-date community information.2) Active social media channels build brand awareness, share destination storytelling, highlight local events, and engage both residents and potential visitors through visual content and real-time interaction.3) Email campaigns and monthly newsletters nurture repeat visitation, promote upcoming events and seasonal activities, and keep partners and travelers informed with timely destination news.4) Paid advertising campaigns increase visibility, drive qualified website traffic, and promote Vacavilles attractions, events, and visitor experiences. Visit Vacavilles digital search strategy uses both search engine optimization (SEO) and search engine marketing (SEM), leveraging textual, graphical, and meta ads to reach travelers. Ads are created in-house. Visit Vacavilles print marketing efforts showcase the citys attractions, events, and visitor amenities through high-quality collateral including the Visitor Guide, Relocation Guide, Local Agriculture Guide, Vacaville Restaurant Guide, a city map, and event handouts and fliers to support tourism promotion, visitor planning, and community engagement.Visit Vacavilles media relations program builds awareness of the city as a travel destination by cultivating press relationships, pitching story ideas, hosting visiting journalists, and securing positive regional and national media coverage that supports tourism and economic development.The Destination Vacaville Podcast highlights local stories, attractions, and community leaders, serving as a platform to promote tourism, showcase Vacavilles unique character, and engage residents and visitors with the citys offerings.Events during the year ended June 30, 2025, included:Vacaville Alpaca Weekend provides visitors and residents the opportunity to engage with local ranchers, learn about sustainable farming practices, and experience unique agricultural offerings through interactive tours and activities. Visit Vacaville supported the event by gathering and creating promotional content in collaboration with farm partners to grow awareness and increase attendance.Wild West Film Festival and Family Weekend combined cultural programming and family-friendly activities, showcasing independent films alongside heritage-themed entertainment in the downtown. Visit Vacaville was a sponsor for a locally produced documentary about a disabled cowboy, John Payne the One Arm Bandit providing closed captioning for the film and an American Sign Language Interpreter for the festival screenings.This past years 12 Days of Giveaways fostered community spirit and regional engagement through holiday-themed promotion that highlighted local businesses, encouraged resident participation, and generated increased visibility for Vacaville as a destination.Re-branded as Taste of Vacaville to be more inclusive of a wide variety of food and beverage businesses in town, this program showcased the citys diverse culinary scene through week-long dining promotions that encouraged residents and visitors to explore local restaurants, support small businesses, and experience Vacaville as a regional food destination. A record 32 restaurants participated.This past April Visit Vacaville debuted a new signature event: Vacaville En Plein Air, which highlights the citys scenic landscapes and vibrant arts community by bringing regional artists together for outdoor painting sessions, public showcases, instructional workshops for all ages and abilities, and cultural engagement opportunities at the Pena Adobe Park.This past Spring Break season Visit Vacaville transformed spaces at both ends of downtown into family-friendly destinations with the construction of two temporary sand beaches, encouraging foot traffic for downtown businesses and offering a unique outdoor hangout experience.Our jewel event, Vacavilles Farm-to-Table dinner, highlights the citys strong agricultural heritage by bringing residents and visitors together for a community meal featuring hyper-locally sourced ingredients and partnerships with area farmers, chefs, educators and vintners.Our newly created Vacaville Moos & Brews Trail, launched as a summer promotion highlighting local dining and beverage establishments that feature specialty burgers, craft beer, and classic milkshakes or ice cream, inviting residents and visitors to explore the citys comfort flavors through a fun, self-guided culinary experience.