KNOXVILLE CONVENTION & VISITORS BU… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

KIM BUMPAS

Phone

8653429103

Tax Period

2024-07-01 to 2025-06-30

KNOXVILLE CONVENTION & VISITORS BUREAU INC, founded in 2004, is a mid-sized nonprofit in the Community Improvement sector that reported $13.5M in total revenue in fiscal year 2024. Revenue grew 14% year-over-year, indicating healthy expansion. The organization ran a surplus of $2.8M, a strong 21% operating margin.

Mission

KNOXVILLE CONVENTION & VISITORS BUREAU, INC. D/B/A VISIT KNOXVILLE (THE ORGANIZATION") IS A NOT-FOR-PROFIT ORGANIZATION WHOSE PRINCIPAL PURPOSE IS TO PROMOTE THE KNOXVILLE/KNOX COUNTY AREA AS A PREMIER DESTINATION FOR CONVENTIONS, FILM, SPORTS-RELATED EVENTS AND LEISURE TRAVELERS, WHILE ENHANCING THE QUALITY OF LIFE FOR THE RESIDENTS OF THE CITY AND COUNTY AND GENERATING ECONOMIC IMPACT AND DEVELOPMENT. VISIT KNOXVILLE IS PRIMARILY FUNDED BY A PORTION OF HOTEL/MOTEL TAXES COLLECTED THROUGH AGREEMENTS WITH THE CITY OF KNOXVILLE AND KNOX COUNTY.

Program Service Accomplishments

Program 1

Expenses: $6,403,014 Revenue: $226,644

MARKETING & DEVELOPMENT:VISIT KNOXVILLE WEBSITE HOSTED OVER 2.8 MILLION SESSIONS (UP ROUGHLY 12% OVER STLY). A TOTAL OF 87% OF THE AUDIENCE SESSIONS ORIGINATED FROM OUTSIDE OF THE CITY OF KNOXVILLE. UNIQUE VISITORS INCREASED BY 11%, PAGEVIEWS INCREASED BY 10%, AND THE SITE AVERAGED 18,334 PAGEVIEWS PER DAY. SOCIAL MEDIA CHANNELS CONTINUE TO SEE INCREASED AUDIENCE GROWTH AND ENGAGEMENT. WE CONTINUE TO TRACK HOTEL BOOKINGS GENERATED BY DIGITAL AD PLACEMENT, WITH OVER 31,628 BOOKINGS GENERATED.

Program 2

Expenses: $3,637,316 Revenue: $3,406,127

SALES: THE ORGANIZATION HOSTED APPROXIMATELY 39 SITE VISITS REPRESENTING VARIOUS ASSOCIATIONS AND ORGANIZATIONS FROM ALL OVER THE COUNTRY AND PERFORMED FOUR (4) SCOUTING TRIPS FOR POSSIBLE UPCOMING SPORTING EVENTS. THE SALES STAFF ATTENDED 14 TRADE SHOWS AND CONDUCTED MORE THAN 478 SALES APPOINTMENTS/MEETINGS WHILE PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS GENERATED 653 SALES LEADS AND BOOKED 219 EVENTS/GROUPS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $9,368,171

Program Service Revenue $3,193,266

Investment Income $378,588

Other Revenue $528,179

TOTAL REVENUE $13,468,204

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,475,432

Fundraising Expenses $0

Program Expenses $10,040,330

Other Expenses $8,230,590

TOTAL EXPENSES $10,706,022

Year-over-Year Comparison

	2024	2023	Change
Revenue	$13,468,204	$11,794,858	+0.1%
Expenses	$10,706,022	$8,927,174	+0.2%
Net Income	$2,762,182	$2,867,684	0.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

292

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$268,883

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PAUL JORDAN	DIRECTOR	1.00	Director	$0	$0	$0
JAY KRAMER	TREASURER	1.00	Director	$0	$0	$0
ROBIN PATE	SECRETARY	1.00	Director	$0	$0	$0
CHRIS OOTEN	CHAIRMAN	1.00	Director	$0	$0	$0
LOLA ALAPO	VICE CHAIRMAN	1.00	Director	$0	$0	$0
MARGARET COUNTS	DIRECTOR	1.00	Director	$0	$0	$0
KRISTIN FARLEY	DIRECTOR	1.00	Director	$0	$0	$0
BECKY HUCKABY	DIRECTOR	1.00	Director	$0	$0	$0
COURTNEY BERGMEIER	DIRECTOR	1.00	Director	$0	$0	$0
JOSEPH MACK	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS PARROTT	DIRECTOR	1.00	Director	$0	$0	$0
KIM BUMPAS CDME CMP	PRESIDENT	45.00	Officer	$216,677	$52,206	$268,883
CHAD CULVER	SR DIRECTOR SPORTS COMMISS	40.00	Highest	$117,677	$28,444	$146,121

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$13,468,204	$10,706,022	$17,348,252	$2,762,182
2024	$11,794,858	$8,927,174	$13,597,737	$2,867,684
2023	$11,091,728	$8,926,532	$10,708,392	$2,165,196
2022	$10,096,746	$6,962,610	$8,143,148	$3,134,136
2021	$5,619,069	$5,595,001	$5,768,468	$24,068
2020	$5,635,020	$5,420,916	$5,061,553	$214,104
2019	$6,259,500	$6,341,556	$4,875,606	$-82,056

KNOXVILLE CONVENTION & VISITORS BUREAU INC