BRISTOL BAY REGIONAL SEAFOOD DEVELOPMENT ASSOCIATION INC

MARKETING:TO CONDUCT MARKETING AND PROMOTION. FROM 1/1/23 TO 12/31/23, BBRSDA SUPPORTED PROJECTS THAT PROMOTED CONSUMER AWARENESS OF BRISTOL BAY SOCKEYE SALMON IN THE MARKETPLACE AND SUPPORTED BRANDED MARKETING EFFORTS. DATA DEMONSTRATING THESE EFFORTS ARE: -BOARD FUNDED 10 MARKETING PROJECTS IN 2023 (INCLUDING PROGRAM SUPPORT EXPENSES). THESE PROJECTS FUNDED EFFORTS TO EXPAND BBSS BRAND REACH, PROMOTE BBSS IN THE DOMESTIC RETAIL & FOODSERVICE MARKETS AND STRATEGIZING EXPANDING OUR GLOBAL PRESENCE. -EXECUTED MARKETING PARTNERSHIPS WITH 26 RETAILERS. -ORGANIZED AND FACILITATED IN-STORE BBSS PROMOTIONS AT 4,734 RETAIL LOCATIONS THROUGH: DISTRIBUTION OF BBSS BRANDED ASSETS INCLUDING: RECIPE CARDS, POSTERS, APRONS, CASE CLINGS, ICE SPEARS, INFORMATIONAL CARDS, AND BRANDED APRONS; DEVELOPMENT OF CO-BRANDED PR ASSETS; AND SOCIAL MEDIA SUPPORT. -ATTENDED 3 TRADE SHOWS: SENA, PME, GSE -ATTENDED ASMI'S ANNUAL ALL-HANDS (INDUSTRY) MEETING, NFI GLOBAL SEAFOOD MARKET CONFERENCE -SPONSORED/PARTICIPATED IN 3 MARKETING EVENTS: ALASKA SYMPHONY OF SEAFOODS, SEAFOOD 101 AND FALL FISHERMEN'S FESTIVAL -ADDED DIGITAL ASSETS TO ONLINE MEDIA LIBRARY -SUPPORTED A CONSUMER AND CUSTOMER FACING WEBSITE, AS WELL AS A BBSS FACEBOOK AND INSTAGRAM PAGES -COMMISSIONED SOCKEYE MARKET REPORTS AND PRESENTATIONS AT MEMBER MEETINGS -CREATION OF NEW VIDEO AND PHOTOGRAPHY ASSETS HIGHLIGHTING THE FISHERY AND PRODUCT ATTRIBUTES OF BRISTOL BAY SOCKEYE SALMON. -THE MARKETING COMMITTEE MET 9 TIMES IN SUPPORT OF THE MARKETING PROGRAM. -OVER 370 CONTACTS ARE SUBSCRIBED TO OUR QUARTERLY NEWSLETTERS -FOUR PRESS RELEASES HIT THE WIRE: SALMON COOKING GUIDE, FRESH BRISTOL BAY SOCKEYE, BRISTOL BAY SOCKEYE SALMON WEEK IN DC, AND BRISTOL BAY CHOICE AT SYMPHONY OF SEAFOOD

SUSTAINABILITY:TO HELP ENSURE THE BIOLOGICAL SUSTAINABILITY OF THE BRISTOL BAY SALMON FISHERY, BBRSDA UNDERTOOK THE FOLLOWING SUSTAINABILITY EFFORTS FROM 1/1/23 TO 12/31/23: -BBRSDA MEMBERS AND ITS BOARD CONSIDER THE PROPOSED PEBBLE MINE AN EXISTENTIAL THREAT TO THE BRISTOL BAY SALMON FISHERY. THE ORGANIZATION FUNDED SEVERAL EFFORTS PERTAINING TO THE PEBBLE MINE FOCUSED ON EXPANDING INFORMATION ABOUT POTENTIAL PROJECT IMPACTS AND SEEKING MAXIMUM ENVIRONMENTAL PROTECTIONS FOR SALMON HABITAT IN BRISTOL BAY, INCLUDING A $45,000 GRANT TO COMMERCIAL FISHERMEN FOR BRISTOL BAY FOR DOING STAKEHOLDER OUTREACH AND COMMUNICATION. -BBRSDA GRANTED $83,256 TO A UNIVERSITY OF WASHINGTON STUDY LOOKING AT THE IMPACTS OF CLIMATE CHANGE ON SOCKEYE SALMON IN THE NUSHAGAK RIVER SYSTEM AND $30,000 TO RELATED GRADUATE STUDENT RESEARCH. -BBRSDA COMMITTED $11,000 TO SKIPPER SCIENCE, AN APP DESIGNED TO COLLECT SCIENTIFIC OBSERVATIONS FROM FISHERMEN. THE APP WAS ADAPTED TO FACILITATE RECORDING FISHERMEN'S KING SALMON HARVESTS AFTER NUSHAGAK KING SALMON WERE DESIGNATED A STOCK OF CONCERN IN SPRING OF 2023. -THE BOARD COMMITTED $95,752 TO THE BRISTOL BAY SCIENCE AND RESEARCH INSTITUTE, A GROUP THAT CONDUCTS SALMON ASSESSMENT PROJECTS AND OTHER SCIENTIFIC RESEARCH IN BRISTOL BAY DURING THE FISHING SEASON, INCLUDING ON-BOARD GENETICS ANALYSIS. THESE PROJECTS RESULTED IN BETTER INFORMATION ABOUT THE SALMON RUN TIMING AND DESTINATION, AS WELL AS PROVIDING SUPPORT FOR FISHERY MANAGEMENT AND RESOURCE SUSTAINABILITY. -THE SUSTAINABILITY COMMITTEE MET 2 TIMES IN SUPPORT OF THE SUSTAINABILITY PROGRAM.