Digital Place-based Advertising Associat (EIN 205360895) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Legal Domicile

Phone

6317348016

Tax Period

2024-01-01 to 2024-12-31

Digital Place-based Advertising Associat, founded in 2007, is a community nonprofit in the Community Improvement sector that reported $4.8M in total revenue in fiscal year 2024. Revenue grew 10% year-over-year, indicating healthy expansion.

Mission

To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,156,851

Program Service Revenue $1,671,648

Investment Income $0

Other Revenue $0

TOTAL REVENUE $4,828,499

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,706,695

Fundraising Expenses $0

Other Expenses $2,538,845

TOTAL EXPENSES $5,245,540

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,828,499	$4,406,369	+0.1%
Expenses	$5,245,540	$4,687,561	+0.1%
Net Income	$-417,041	$-281,192	+0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,647,531

Total Directors

$1,647,531

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Barry Frey	President & CEO	50.00	Officer Director	$1,273,615	$373,916	$1,647,531
Noah Klas	VP Member Services	50.00		$352,756	$39,390	$392,146
Carrie Daly	VP Development	50.00		$166,670	$15,689	$182,359
Bryan Kelley	Marketing Director	50.00		$146,316	$27,864	$174,180
Zachary Sherman	Manager	50.00		$115,536	$13,515	$129,051
Francois de Gaspe Beaubien	Chairman	5.00	Officer Director	$0	$0	$0
Marc Kidd	Director	2.00	Director	$0	$0	$0
John Partilla	Director	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$4,828,499	$5,245,540	$3,322,718	$-417,041
2023	$4,406,369	$4,687,561	$4,048,517	$-281,192
2022	$3,976,831	$4,038,095	$4,303,582	$-61,264
2021	$3,913,198	$3,071,381	$4,344,781	$841,817
2020	$3,059,563	$2,616,196	$3,141,924	$443,367
2019	$3,585,438	$3,387,836	$2,528,912	$197,602
2018	$2,988,212	$2,626,023	$2,145,388	$362,189
2018	$3,504,620	$2,526,023	$2,264,913	$978,597

Digital Place-based Advertising Associat