CHARACTERPLUS

EIN: 205696782 501(c)(3) Education

ST LOUIS, MO

Total Revenue
$1,332,205
Total Expenses
$1,470,389
Total Assets
$2,668,461
Net Assets
$2,351,639
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2005
Legal Domicile
MO
Principal Officer
MICHAEL T PARK
Phone
3146651290
Tax Period
2024-07-01 to 2025-06-30

CHARACTERPLUS, founded in 2005, is a community nonprofit in the Education sector that reported $1.3M in total revenue in fiscal year 2024. Expenses of $1.5M exceeded revenue, resulting in a 10% operating deficit.

Mission

PROMOTE POSITIVE CHARACTER DEVELOPMENT IN YOUNG PEOPLE BY PARTNERING WITH SCHOOLS, FAMILIES AND COMMUNITIES TO PROVIDE CHARACTER EDUCATION EVIDENCE-BASED PROCESSES, EXPERT SUPPORT AND PROFESSIONAL RESOURCES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $471,534
Program Service Revenue $712,735
Investment Income $147,936
Other Revenue $0
TOTAL REVENUE $1,332,205

Expense Breakdown

Grants Paid $0
Salaries & Benefits $946,098
Fundraising Expenses $139,878
Program Expenses $1,221,032
Other Expenses $524,291
TOTAL EXPENSES $1,470,389

Year-over-Year Comparison

2024 2023 Change
Revenue $1,332,205 $1,328,071 +0.0%
Expenses $1,470,389 $1,220,358 +0.2%
Net Income $-138,184 $107,713 -2.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
29
Independent Members
29
Employees
14
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$145,194
Total Directors
28
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOANNE SOUDAH BOARD MEMBER 0.25
Director
$0 $0 $0
LYNN LOWRANCE BOARD MEMBER 0.25
Director
$0 $0 $0
MARVIN W BERKOWITZ BOARD MEMBER 0.25
Director
$0 $0 $0
EMILY FRANK BOARD MEMBER 0.25
Director
$0 $0 $0
ANDI HARPRING BOARD MEMBER 0.25
Director
$0 $0 $0
ROBERT FASOLDT MARKETING CHAIR 0.25
Director
$0 $0 $0
PEGGY BARNHART BOARD MEMBER 0.25
Director
$0 $0 $0
JENNIFER MCDONNELL BOARD MEMBER 0.25
Director
$0 $0 $0
MELINDA C BIER BOARD MEMBER 0.25
Director
$0 $0 $0
DAVID ALEXANDER BOARD MEMBER 0.25
Director
$0 $0 $0
KEITH MARTY BOARD MEMBER 0.25
Director
$0 $0 $0
KAREN HALL BOARD MEMBER 0.25
Director
$0 $0 $0
JOAN BALL BOARD MEMBER 0.25
Director
$0 $0 $0
BETH KINZEL BOARD ENGAGEMENT CHAIR 0.50
Director
$0 $0 $0
ERIC FENCL TREASURER/FINANCE CHAIR & 0.50
Officer Director
$0 $0 $0
BARBARA WILKINSON DEVELOPMENT CHAIR 0.50
Director
$0 $0 $0
CHIP SCHAFER CHAIR 1.00
Officer Director
$0 $0 $0
LINDA MCKAY PROGRAMMING CHAIR 0.50
Director
$0 $0 $0
MARVIN ANDERSON SECRETARY 0.50
Officer Director
$0 $0 $0
CASETTA BROWN EDD BOARD MEMBER 0.25
Director
$0 $0 $0
STEVE SEELE BOARD MEMBER 0.25
Director
$0 $0 $0
BARB DONNELLY BOARD MEMBER 0.25
Director
$0 $0 $0
ERIC MUMM BOARD MEMBER 0.25
Director
$0 $0 $0
MONICA STEWART BOARD MEMBER 0.25
Director
$0 $0 $0
RORY O'SULLIVAN ESQ BOARD MEMBER 0.25
Director
$0 $0 $0
ROBERT SCHERCK JR BOARD MEMBER 0.25
Director
$0 $0 $0
ANTOINETTE BOYD BOARD MEMBER 0.25
Director
$0 $0 $0
AMY RUZICKA EDS BOARD MEMBER 0.25
Director
$0 $0 $0
MICHAEL T PARK CEO; MKT/IT DIRECTOR 65.00
Officer
$145,194 $0 $145,194
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,332,205 $1,470,389 $2,668,461 $-138,184
2024 $1,328,071 $1,220,358 $2,757,261 $107,713
2023 $1,633,157 $1,097,221 $2,685,713 $535,936
2022 $905,383 $850,101 $1,886,362 $55,282
2021 $607,334 $593,632 $1,790,892 $13,702
2020 $663,445 $583,902 $1,780,783 $79,543
2018 $1,201,242 $226,403 $878,876 $974,839
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