REACHUP Inc

EIN: 208437749 501(c)(3)

Tampa, FL

Total Revenue
$5,302,454
Total Expenses
$5,073,561
Total Assets
$3,398,806
Net Assets
$3,088,392
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2006
Legal Domicile
FL
Principal Officer
Nicola Bailey
Phone
8137126300
Tax Period
2024-06-01 to 2025-05-31

REACHUP Inc, founded in 2006, is a community nonprofit that reported $5.3M in total revenue in fiscal year 2024. Revenue fell 24% from the prior year — a significant decline worth monitoring. Expenses of $5.1M left a modest 4% surplus.

Mission

REACHUP is a leading organization in establishing and implementing practices which result in zero preventable infant and maternal deaths.

Program Service Accomplishments

Program 1
Expenses: $1,804,739

REACHUP Federal Healthy Start is dedicated to improving health outcomes before, during, and after pregnancy, with a primary focus on enhancing maternal health and reducing infant mortality. The...

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REACHUP Federal Healthy Start is dedicated to improving health outcomes before, during, and after pregnancy, with a primary focus on enhancing maternal health and reducing infant mortality. The program provides a range of services, including clinical support, mental health screenings and treatment, substance use screening, intimate partner violence screening, education and supportive services, referrals and service coordination, and participation in community consortium initiatives.

Program 2
Expenses: $1,152,402

The GROWTH with Doulas and Dads program supports healthy early parenting behaviors by increasing social support and strengthening parenting knowledge and skills. It serves pregnant women, infants...

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The GROWTH with Doulas and Dads program supports healthy early parenting behaviors by increasing social support and strengthening parenting knowledge and skills. It serves pregnant women, infants, and families through comprehensive doula services aimed at reducing the risk of poor maternal and infant health outcomes. Services include breastfeeding education and support; parenting education for fathers, expectant fathers, and father-figures that promotes nurturing parenting practices; access to mental health counseling; and support to address stress and social isolation among expectant and parenting mothers and their support networks.

Program 3
Expenses: $971,783

Nurse Family Partnership is an evidence-based, nurse-led home visitation program designed for first-time pregnant women. The program aims to improve pregnancy outcomes by supporting women in adopting...

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Nurse Family Partnership is an evidence-based, nurse-led home visitation program designed for first-time pregnant women. The program aims to improve pregnancy outcomes by supporting women in adopting healthy preventive practices, enhancing child health and development, and strengthening the family's economic self-sufficiency. Services include case management, mental health screening and counseling, child health and developmental screenings, and vision development support.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,223,875
Program Service Revenue $0
Investment Income $81,518
Other Revenue $-2,939
TOTAL REVENUE $5,302,454

Expense Breakdown

Grants Paid $0
Salaries & Benefits $3,895,260
Fundraising Expenses $0
Program Expenses $4,567,114
Other Expenses $1,178,301
TOTAL EXPENSES $5,073,561

Year-over-Year Comparison

2024 2023 Change
Revenue $5,302,454 $6,958,840 -0.2%
Expenses $5,073,561 $4,877,071 +0.0%
Net Income $228,893 $2,081,769 -0.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
10
Independent Members
10
Employees
79
Volunteers
10

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$162,500
Total Directors
12
$162,500
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
James Wilkerson Jr Board Chair 1.00
Officer Director
$0 $0 $0
Jeff Goolsby CPA MSA Treasurer 1.00
Officer Director
$0 $0 $0
Gloria Walters PA Director 1.00
Director
$0 $0 $0
Taisha Ortiz Secretary 1.00
Officer Director
$0 $0 $0
Pauline McNeill Rivers PhD Director 1.00
Director
$0 $0 $0
Marcia McKingley-Lewis Vice Chair 1.00
Officer Director
$0 $0 $0
Elana Greenway Faniel Director 1.00
Director
$0 $0 $0
Naazneen Pal MPH Director 1.00
Director
$0 $0 $0
Stephen Pearson MBA Director 1.00
Director
$0 $0 $0
Nicola Bailey President/CEO 40.00
Officer Director
$162,500 $0 $162,500
Alberta McKinney Director 1.00
Director
$0 $0 $0
Esau Waters Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,302,454 $5,073,561 $3,398,806 $228,893
2024 $6,958,840 $4,877,071 $3,401,576 $2,081,769
2023 $4,766,667 $5,111,594 $1,583,725 $-344,927
2023 $4,766,667 $5,111,594 $1,583,725 $-344,927
2022 $4,995,945 $4,811,473 $1,690,303 $184,472
2021 $4,354,856 $4,286,517 $1,803,006 $68,339
2020 $3,988,485 $3,934,503 $1,695,961 $53,982
2019 $4,029,487 $3,921,989 $944,905 $107,498
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