YOSEMITE MARIPOSA COUNTY TOURISM B… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2006

Legal Domicile

Principal Officer

JONATHAN FARRINGTON

Phone

2097424567

Tax Period

2024-07-01 to 2025-06-30

YOSEMITE MARIPOSA COUNTY TOURISM BUREAU, founded in 2006, is a community nonprofit in the Community Improvement sector that reported $3.1M in total revenue in fiscal year 2024.

Mission

THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU, THE DESIGNATED TOURISM MARKETING AGENCY FOR MARIPOSA COUNTY, SERVES TO PROMOTE AND HIGHLIGHT VISITATION TO YOSEMITE NATIONAL PARK AND OTHER COMMUNITIES IN MARIPOSA COUNTY.

Program Service Accomplishments

Program 1

Expenses: $2,999,392

THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU USES A BROAD RANGE OF BOTH TRADITIONAL AND INOVATIVE MEDIA IN FULLFILLING ITS ROLE TO PROMOTE THIS REGION WORLDWIDE SUCH AS BUT NOT LIMITED TO: SOCIAL...

THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU USES A BROAD RANGE OF BOTH TRADITIONAL AND INOVATIVE MEDIA IN FULLFILLING ITS ROLE TO PROMOTE THIS REGION WORLDWIDE SUCH AS BUT NOT LIMITED TO: SOCIAL MEDIA, DIGITAL NETWORKS, PRINT ADVERTISING, BROCHURES, WEBSITES, TRADE SHOW ATTENDANCE, PRESS RELEASES, TRAVEL TRADE, MEDIA SITE VISITS AND OTHER MEDIA. THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU RETAINS CONTRACTUALAGREEMENTS WITH THIRD PARTY DESTINATION REPRESENTATION SERVICES IN AUSTRALIA, FRANCE, GERMANY AND THE UNITED KINGDOM AS PART OF A PARTNERSHIP WITH VISIT CALIFORNIA, THE OFFICIAL DESTINATION MARKETING AGENCY FOR CALIFORNIA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,058,283

Investment Income $0

Other Revenue $3,919

TOTAL REVENUE $3,062,202

Expense Breakdown

Grants Paid $0

Salaries & Benefits $594,707

Fundraising Expenses $0

Program Expenses $2,999,392

Other Expenses $2,404,685

TOTAL EXPENSES $2,999,392

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,062,202	$3,110,609	0.0%
Expenses	$2,999,392	$3,269,729	-0.1%
Net Income	$62,810	$-159,120	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$199,085

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JONATHAN FARRINGTON	Executive Dir.	40.00	Officer	$199,085	$0	$199,085
BRETT ARCHER	Chairman	3.00	Director	$0	$0	$0
SCOTT RANDALL	VICE CHAIRMAN	3.00	Director	$0	$0	$0
RON HALCROW	Treasurer	3.00	Director	$0	$0	$0
KIM BRISACK	Secretary	3.00	Director	$0	$0	$0
MARYANN HUFF	BOARD MEMBER	3.00	Director	$0	$0	$0
CHRISTIAN MUELLER	BOARD MEMBER	3.00	Director	$0	$0	$0
VICTORIA IMRIE	BOARD MEMBER	3.00	Director	$0	$0	$0
AUTUMN BRAGDON	BOARD MEMBER	3.00	Director	$0	$0	$0
NICK SPONAUGLE	BOARD MEMBER	3.00	Director	$0	$0	$0
CANDY O'DONEL-BROWNE	BOARD MEMBER	3.00	Director	$0	$0	$0
JESSIE FISCHER	BOARD MEMBER	3.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$3,062,202	$2,999,392	$912,767	$62,810
2024	$3,110,609	$3,269,729	$820,630	$-159,120
2023	$2,568,631	$2,880,142	$1,063,158	$-311,511
2022	$2,744,695	$2,422,238	$1,266,264	$322,457
2021	$1,490,811	$1,535,314	$964,146	$-44,503
2020	$2,140,296	$1,908,764	$957,248	$231,532
2019	$1,984,823	$1,874,377	$742,075	$110,446

YOSEMITE MARIPOSA COUNTY TOURISM BUREAU