EFFIE WORLDWIDE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2008

Legal Domicile

Principal Officer

ALLISON M KNAPP WOMACK

Phone

2129139772

Tax Period

2024-01-01 to 2024-12-31

EFFIE WORLDWIDE INC, founded in 2008, is a mid-sized nonprofit in the Community Improvement sector that reported $10.1M in total revenue in fiscal year 2024.

Mission

EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS.

Program Service Accomplishments

Program 1

Expenses: $9,690,566 Revenue: $9,756,428

UNITED STATES EFFIE AWARDS: THE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY. EDUCATION: EFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTO THEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES. INTERNATIONAL LICENSING: EFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $305,000

Program Service Revenue $9,756,428

Investment Income $26,993

Other Revenue $-28,593

TOTAL REVENUE $10,059,828

Expense Breakdown

Grants Paid $0

Salaries & Benefits $6,250,069

Fundraising Expenses $0

Program Expenses $9,690,566

Other Expenses $4,760,557

TOTAL EXPENSES $11,010,626

Year-over-Year Comparison

	2024	2023	Change
Revenue	$10,059,828	$9,983,127	+0.0%
Expenses	$11,010,626	$11,297,759	0.0%
Net Income	$-950,798	$-1,314,632	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,167,662

Total Directors

Key Employees

$484,286

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TRACI L ALFORD	CHIEF EXECUT	40.00	Officer	$451,500	$14,861	$466,361
SARA J PRESTON	CHIEF REVENU	40.00	Officer	$296,773	$32,998	$329,771
MONICA M HARE	CHIEF INNOVA	40.00	Officer	$285,000	$58,248	$343,248
ALLISON M KNAPP WOMACK	CHIEF OPERAT	40.00	Key Emp	$260,000	$10,914	$270,914
LUCA LORENZI	CHIEF FINANC	40.00	Key Emp	$205,000	$8,372	$213,372
LAUREN C EBERHARDT	VICE PRESIDE	40.00	Highest	$160,000	$19,707	$179,707
KEITH M HASKINS	VICE PRESIDE	40.00	Highest	$160,000	$6,811	$166,811
LYONISHA STEPHEN	VICE PRESIDE	40.00	Highest	$123,500	$32,652	$156,152
ERICA STOPPENBACH	VICE PRESIDE	40.00	Highest	$120,000	$20,019	$140,019
STEPHANIE PULNER	VICE PRESIDE	40.00	Highest	$115,000	$20,037	$135,037
STEPHANIE J NACHMAN	SENIOR VICE	40.00	Officer	$28,282	$0	$28,282
JAE GOODMAN	CHAIRMAN	1.00	Officer Director	$0	$0	$0
KARINA WILSHER	SECRETARY	1.00	Officer Director	$0	$0	$0
JACK BAMBERGER	TREASURER	1.00	Officer Director	$0	$0	$0
MARCEL MARCONDES	DIRECTOR	1.00	Director	$0	$0	$0
ANDREA BRIMMER	DIRECTOR	1.00	Director	$0	$0	$0
CLAUDINE CHEEVER	DIRECTOR	1.00	Director	$0	$0	$0
KHARTOON WEISS	DIRECTOR	1.00	Director	$0	$0	$0
VINEET MEHRA	DIRECTOR	1.00	Director	$0	$0	$0
SELMAN CAREAGA	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL HOUSTON	DIRECTOR	1.00	Director	$0	$0	$0
MATHILDE DELHOUME-DEBREU	DIRECTOR	1.00	Director	$0	$0	$0
DAVE HOHMAN	DIRECTOR	1.00	Director	$0	$0	$0
ANN MUKHERJEE	DIRECTOR	1.00	Director	$0	$0	$0
CARLA SERRANO	DIRECTOR	1.00	Director	$0	$0	$0
MICKY ONRUVAL UNTIL 324	DIRECTOR	1.00	Director	$0	$0	$0
LUIS DI COMO	DIRECTOR	1.00	Director	$0	$0	$0
FREDDIE COVINGTON	DIRECTOR	1.00	Director	$0	$0	$0
BHARAT ANAND	DIRECTOR	1.00	Director	$0	$0	$0
KATRIN ZIMMERMAN	DIRECTOR	1.00	Director	$0	$0	$0
GREG WALSH	DIRECTOR	1.00	Director	$0	$0	$0
JEAN LIN	DIRECTOR	1.00	Director	$0	$0	$0
STEPHANIE REDISH HOFMAN	DIRECTOR	1.00	Director	$0	$0	$0
ASMIRH DAVIS	DIRECTOR	1.00	Director	$0	$0	$0
HARJOT SINGH	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$10,059,828	$11,010,626	$3,531,917	$-950,798
2024	No data	No data	No data	No data
2023	$9,983,020	$11,247,206	$4,495,783	$-1,264,186
2023	$9,983,127	$11,297,759	$4,585,744	$-1,314,632
2022	$10,058,849	$9,164,646	$5,824,603	$894,203
2021	$9,012,893	$7,860,128	$5,194,477	$1,152,765
2020	$3,888,624	$4,801,441	$3,577,745	$-912,817
2020	$3,784,086	$4,917,924	$3,461,262	$-1,133,838
2019	$5,222,505	$5,033,685	$4,563,436	$188,820
2018	$4,645,046	$4,494,817	$4,167,293	$150,229