Hospitality Sales and Marketing As… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1952

Legal Domicile

Principal Officer

Brian Hicks

Phone

7035063280

Tax Period

2024-01-01 to 2024-12-31

Hospitality Sales and Marketing Assn International - Americas Region Inc, founded in 1952, is a community nonprofit that reported $4.7M in total revenue in fiscal year 2024. Revenue grew 16% year-over-year, indicating healthy expansion.

Mission

To be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality.

Program Service Accomplishments

Program 1

Meetings and Seminars: HSMAI offers educational opportunities for all levels of sales and marketing professionals through programs sponsored by the individual chapters. These programs range from...

Meetings and Seminars: HSMAI offers educational opportunities for all levels of sales and marketing professionals through programs sponsored by the individual chapters. These programs range from networking and panel discussions on business trends at the local level to conferences and seminars that touch on international travel and hospitality issues.

Program 2

Member Services: HSMAI is a tremendous resource for members, offering information to keep hospitality professionals abreast of the latest industry news and trends. HSMAI also offers the Certified...

Member Services: HSMAI is a tremendous resource for members, offering information to keep hospitality professionals abreast of the latest industry news and trends. HSMAI also offers the Certified Hospitality Marketing Executive (CHME) certification, and makes available to members a range of educational and marketing materials.

Program 3

Communications: HSMAI produces a series of targeted newsletters to bring information to all members on a timely basis, including news on successful chapter programs, HSMAI national and international...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $4,545,252

Investment Income $33,253

Other Revenue $162,297

TOTAL REVENUE $4,740,802

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $4,609,922

TOTAL EXPENSES $4,609,922

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,740,802	$4,091,648	+0.2%
Expenses	$4,609,922	$4,033,659	+0.1%
Net Income	$130,880	$57,989	+1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

590

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Andrew Rubinacci	Chair	2.00	Officer Director	$0	$0	$0
Michael Innocentin	Chair Elect	2.00	Officer Director	$0	$0	$0
Agnelo Fernandes	Vice Chair	2.00	Officer Director	$0	$0	$0
Stephanie Glanzer	Treasurer	2.00	Officer Director	$0	$0	$0
John Washko	Immediate Past Chair	2.00	Officer Director	$0	$0	$0
DC Becker	Director	1.00	Director	$0	$0	$0
Brian Berry	Director	1.00	Director	$0	$0	$0
Nelson Boyce	Director	1.00	Director	$0	$0	$0
Dawn Briggs	Director	1.00	Director	$0	$0	$0
Chris Davidson	Director	1.00	Director	$0	$0	$0
Vanessa Eller	Director	1.00	Director	$0	$0	$0
Sean Dee	Director	1.00	Director	$0	$0	$0
Andre Fournier	Director	1.00	Director	$0	$0	$0
Mike Gamble	Director	1.00	Director	$0	$0	$0
Kristie Goshow	Director	1.00	Director	$0	$0	$0
Mandy Gill	Director	1.00	Director	$0	$0	$0
Allison Handy	Director	1.00	Director	$0	$0	$0
Adam Hayashi	Director	1.00	Director	$0	$0	$0
Rhett Hirko	Director	1.00	Director	$0	$0	$0
Jay Hubbs	Director	1.00	Director	$0	$0	$0
Lisa Jordan	Director	1.00	Director	$0	$0	$0
Jonathan Kaplan	Director	1.00	Director	$0	$0	$0
Lori Kiel	Director	1.00	Director	$0	$0	$0
Michael Klein	Director	1.00	Director	$0	$0	$0
Leora Halpern Lanz	Director	1.00	Director	$0	$0	$0
Monique Lee	Director	1.00	Director	$0	$0	$0
Flo Lugli	Director	1.00	Director	$0	$0	$0
Kevin McAteer	Director	1.00	Director	$0	$0	$0
Kelly McGuire	Director	1.00	Director	$0	$0	$0
Mark Molinari	Director	1.00	Director	$0	$0	$0
Katie Moro	Director	1.00	Director	$0	$0	$0
Jeff Patton	Director	1.00	Director	$0	$0	$0
Garth Peterson	Director	1.00	Director	$0	$0	$0
Scott Pusillo	Director	1.00	Director	$0	$0	$0
Jennifer Schneider	Director	1.00	Director	$0	$0	$0
Michael Shiwdin	Director	1.00	Director	$0	$0	$0
Ed Skapinok	Director	1.00	Director	$0	$0	$0
Jeff Spaccio	Director	1.00	Director	$0	$0	$0
Dan Surette	Director	1.00	Director	$0	$0	$0
Haley White	Director	1.00	Director	$0	$0	$0
Bob Gilbert	President & CEO through July 2024	5.00	Officer	$0	$0	$0
Brian Hicks	President and CEO	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$4,740,802	$4,609,922	$1,880,360	$130,880
2023	$4,091,648	$4,033,659	$1,419,162	$57,989
2022	$3,688,621	$3,401,660	$1,422,253	$286,961
2021	$3,114,653	$2,785,709	$1,096,812	$328,944
2020	$3,008,366	$3,119,893	$514,330	$-111,527
2019	$4,468,026	$4,365,343	$1,326,459	$102,683
2018	$4,300,197	$4,066,564	$1,109,565	$233,633

Hospitality Sales and Marketing Assn International - Americas Region Inc