MORRIS COUNTY TOURISM BUREAU INC

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1978

Legal Domicile

Principal Officer

LESLIE BENSLEY

Phone

9736315151

Tax Period

2021-12-31 to 2022-03-15

MORRIS COUNTY TOURISM BUREAU INC, founded in 1978, is a micro nonprofit that reported $38K in total revenue in fiscal year 2021. Revenue fell 92% from the prior year — a significant decline worth monitoring. Expenses of $68K exceeded revenue, resulting in a 81% operating deficit.

Mission

THE TOURISM BUREAU PROVIDES SERVICES THAT MARKETS MORRIS COUNTY NJ AS A TOURIST DESTINATION, ENCOURAGING VISITORS & RESIDENTS TO TAKE ADVANTAGE OF THE AREA'S EXCEPTIONAL HISTORICAL, CULTURAL & RECREATIONAL OPPORTUNITIES.

Program Service Accomplishments

Program 1

THE MCTB MARKETS MORRIS COUNTY THROUGH A VARIETY OF PLATFORMS INCLUDING ROBUST ADVERTISING TO THE NEW YORK METRO AREA, PUBLICATION OF A BIENNIAL VISITORS GUIDE AND USE OF SOCIAL MEDIA TOOLS TO...

THE MCTB MARKETS MORRIS COUNTY THROUGH A VARIETY OF PLATFORMS INCLUDING ROBUST ADVERTISING TO THE NEW YORK METRO AREA, PUBLICATION OF A BIENNIAL VISITORS GUIDE AND USE OF SOCIAL MEDIA TOOLS TO OPTIMIZE OUR MESSAGING ABOUT ALL THERE IS TO SEE AND DO IN HISTORIC MORRIS COUNTY. ADDITIONALLY, WE ORGANIZE THE ANNUAL REVOLUTIONARY TIMES EVENT OVER THE JULY 4TH WEEKEND, WITH OUR PARTNERS FROM MORRISTOWN NATIONAL HISTORICAL PARK, TO DRAW ATTENTION TO THE CRITICAL ROLE MORRIS COUNTY PLAYED IN THE AMERICAN REVOLUTION.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $37,645

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $37,645

Expense Breakdown

Grants Paid $0

Salaries & Benefits $37,772

Fundraising Expenses $0

Other Expenses $30,437

TOTAL EXPENSES $68,209

Year-over-Year Comparison

	2021	2020	Change
Revenue	$37,645	$492,824	-0.9%
Expenses	$68,209	$445,713	-0.8%
Net Income	$-30,564	$47,111	-1.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LINDA COUTTS SNYDER	PRESIDENT	2.00	Officer Director	$0	$0	$0
DAVID HELMER	V. PRESIDENT	2.00	Officer Director	$0	$0	$0
DANIELLE COLOMBARIS	SECRETARY	2.00	Officer Director	$0	$0	$0
DANIEL CALLAS	TREASURER	2.00	Officer Director	$0	$0	$0
KURT W ALSTEDE	DIRECTOR	2.00	Director	$0	$0	$0
CHRIS CANNON	DIRECTOR	2.00	Director	$0	$0	$0
AMY CURRY	DIRECTOR	2.00	Director	$0	$0	$0
JOEN LUY FERRARI	DIRECTOR	2.00	Director	$0	$0	$0
AMANDO HERNANDEZ	DIRECTOR	2.00	Director	$0	$0	$0
MEGHAN HUNSCHER	DIRECTOR	2.00	Director	$0	$0	$0
CLEVELAND JOHNSON	DIRECTOR	2.00	Director	$0	$0	$0
ED KIRCHDOERFFER	DIRECTOR	2.00	Director	$0	$0	$0
TOM WERDER	DIRECTOR	2.00	Director	$0	$0	$0
SIDNEY WILLIAMS	DIRECTOR	2.00	Director	$0	$0	$0
LESLIE BENSLEY	EXEC.DIRECTOR	2.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2022	$37,645	$68,209	No data	$-30,564
2021	$559,601	$692,292	$382,440	$-132,691
2018	$440,433	$458,887	$288,545	$-18,454